I

iTradeNetwork

Food supply chain management platform

Marketing Director

Full-TimeUpdated on 10/23/2026
$197k - $227.3k/yr+ 401(k) match
Expert
Bachelor's, MBA
Charlotte, NC, USA
HybridHybrid; candidates must be located in the Charlotte hub.
Growth & MarketingMarketing Generalist & Management

About the job

Requirements
  • At least 12 years of progressive marketing experience, including at least 5 years in a marketing leadership role within B2B SaaS, ideally in a network business model.
  • Experience in positioning and lead generation across SMB, mid-market, and enterprise segments.
  • Direct experience building or scaling an account-based marketing program targeting enterprise or strategic accounts.
  • Demonstrated success leading brand strategy, market positioning, and competitive differentiation for a B2B company.
  • Strong content marketing background, including translating complex product capabilities into clear, compelling market-facing narratives.
  • Experience managing and developing a team of at least five marketers, plus external contractors or agencies.
  • Fluency with marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce, and ABM tools such as 6sense or Demandbase.
  • Strong analytical orientation, including owning pipeline, conversion, and ROI metrics and reporting to executive leadership.
  • Excellent written and verbal communication skills and the ability to operate as a strategic partner to the CRO and executive team.
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
Responsibilities
  • Develop and execute the overall marketing strategy, brand architecture, and market positioning to establish iTradeNetwork's leadership position.
  • Shape and protect brand voice, visual identity, and messaging consistency across all channels, partnering with executive leadership to translate company strategy into a compelling narrative.
  • Lead website strategy and social media presence as assets for thought leadership, market engagement, and competitive differentiation.
  • Design and execute a full-funnel demand generation engine spanning email, paid media, webinars, events, and organic channels to drive pipeline growth.
  • Build and scale an account-based marketing program targeting the top 100 strategic accounts in close coordination with Enterprise Sales.
  • Own pipeline generation targets and marketing-sourced or influenced revenue metrics, optimizing channel mix and spend allocation based on ROI.
  • Manage marketing automation, lead scoring, and nurture workflows in partnership with RevOps, and deliver regular performance analytics.
  • Partner with Product to translate product roadmaps, features, and capabilities into clear product marketing narratives across portfolio solutions, including MarginIQ, Cerena, iTrace, OMS, and AI solutions.
  • Oversee comprehensive content strategy and editorial calendar, including blogs, white papers, case studies, and collateral, aligned with demand generation and ABM initiatives.
  • Lead go-to-market execution for product launches and deliver sales enablement content in collaboration with Enterprise Sales and Solutions Engineering.
  • Lead a team of five and direct contracted resources.
Desired Qualifications
  • Experience in food and beverage, supply chain, or vertical B2B SaaS.
  • Familiarity with FSMA 204 traceability requirements or adjacent regulatory-driven markets.
  • Experience building a product marketing function, upstream and downstream, from the ground up.
  • History of partnering with Enterprise and Mid-Market sales leadership on named-account strategy.
  • MBA.

About the company

I

iTradeNetwork

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Website

iTradeNetwork is a supply chain management platform for the food and beverage industry. It provides modules for procurement, food safety, transportation, spend management, and data services to help retailers, growers, manufacturers, operators, and distributors streamline operations, stay compliant, and reduce costs. The platform works by connecting a network of trading partners and handling end-to-end processes in one digital system, enabling procurement, logistics, compliance tracking, and data analytics across the perishables supply chain. What sets it apart is its large network (over 2,500 trading partners) and substantial transaction volume (about $50 billion annually), offering broad reach and scale for visibility and collaboration across the entire supply chain. The company's goal is to improve efficiency, visibility, and collaboration in the perishables supply chain while optimizing costs for all participants.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Pleasanton, California

Founded

1999

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Simplify Jobs

Simplify's Take

What believers are saying

  • Google Cloud partnership launched January 22, 2026, adding Gemini Enterprise agents.
  • Cerena for Operators launched March 3, 2026, targeting restaurant chains' margin leakage.
  • Big Wheelbarrow partnership expands local-food sourcing for grocers in the U.S. and Canada.

What critics are saying

  • Cerena is a rebrand of existing tools, not a wholly new moat.
  • No open jobs appeared on iTradeNetwork's careers page September 1, 2026.
  • Google Cloud dependency concentrates product execution inside Gemini Enterprise and Vertex AI.

What makes iTradeNetwork unique

  • Cerena bundles ordering, spend intelligence, contract management, and compliance in one workflow.
  • iTradeNetwork spans 4,000-plus food and beverage trading partners across North America.
  • Its 25-year master data history underpins pricing validation, claims, and anomaly detection.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Health Savings Account/Flexible Spending Account
  • Unlimited Paid Time Off
  • Flexible Work Hours
  • Remote Work Options
  • Paid Vacation
  • Paid Sick Leave
  • Paid Holidays

Growth & Insights and Company News

6 month growth

5%

1 year growth

6%

2 year growth

6%
PR Newswire
Mar 3rd, 2026
iTradeNetwork launches AI-enabled platform Cerena to unify spend intelligence and transaction execution for restaurant chains

iTradeNetwork has launched Cerena for Operators Solution Suite, an AI-enabled platform designed for restaurant chain operators that unifies spend intelligence and transactional execution. The platform connects commercial visibility with integrated trade capabilities to help restaurant brands manage costs and purchasing across locations. The solution addresses margin leakage by integrating ordering, spend intelligence, contract management and compliance into a single system that enforces contract adherence before financial impact occurs. It connects enterprise oversight with distributor workflows and store-level operations, preventing gaps between negotiated terms and actual delivery. The platform combines SpendInsights for pricing validation and supplier analytics with contract management and OrderMaestro's unit-level ordering capabilities. iTradeNetwork, which serves over 4,000 trading partners in the food and beverage industry, will showcase the solution at IFMA COEX 2026 in Atlanta.

PR Newswire
Jan 22nd, 2026
iTradeNetwork partners with Google Cloud to deploy Gemini Enterprise and AI agents across food supply chains

iTradeNetwork, North America's largest food and beverage trading network, has partnered with Google Cloud to integrate Gemini Enterprise and AI agents into its Cerena Solution Suite. The collaboration will automate manual workflows using Google Cloud's Data Cloud and Vertex AI platform. The partnership enables iTradeNetwork to embed AI-driven capabilities across procurement, finance and logistics operations. AI agents will handle routine tasks, identify anomalies and provide actionable insights within existing workflows. One example is an order agent that converts emailed or PDF purchase orders into validated transactions, eliminating manual data entry. The collaboration also enriches fragmented product data across supply chains, supporting pricing analysis, compliance tracking and supplier performance monitoring. With over 4,000 trading partners, iTradeNetwork has processed millions of daily transactions for more than 25 years.

International Foodservice Distributors Association
Oct 7th, 2025
Conference Showcases Evolving Views of Emerging Technology

That was the tongue-in-cheek way that iTradeNetwork's Drew Shields, Solutions Director, began a Learning Lab presentation at the 2025 IFDA Solutions Conference.

PR Newswire
Jan 31st, 2024
Itradenetwork Debuts Solution Empowering Food Service Manufacturers To Proactively Manage Trade Spend Programs

With unmatched data management capabilities and applied analytics, manufacturers can eliminate the risk of rebate double-dip and invalid distributor bill-back claims.DUBLIN, Calif., Jan. 31, 2024 /PRNewswire/ -- iTradeNetwork, a leading supply chain management solutions provider, has announced the launch of its latest innovation - a comprehensive solution for managing trade spend. This new solution will revolutionize how manufacturers manage their partnerships with distributors and operators, leveraging North America's most extensive distributor network.With over 25 years of experience in the industry, iTradeNetwork has a deep understanding of the challenges manufacturers face when managing complex distribution partnerships. Their new solution provides clean and accurate data to ensure manufacturers can access the most reliable and up-to-date information to make informed decisions.It is setting iTradeNetwork's solution apart from others in the market with its integration with the largest distributor, operator, and GPO data network and its ability to tap into 25 years of historical master data. iTradeNetwork consumes, cleans, maps, and converts complex data into practical trade spend insights to aid manufacturers in managing their trade spend program."One of the most distinguishing features about our solution is its ability to tap into 25 years of historical master data," said Nathan Romney, Chief Product Officer at iTradeNetwork," This accumulated knowledge forms the backbone of the software, providing invaluable insights and applied analytics to aid manufacturers in making more informed decisions."In addition to its unmatched data integration capabilities, iTradeNetwork's solution offers purpose-built applied analytics for manufacturers, allowing manufacturers to easily track and analyze distributor bill-back, rebate programs, pricing discrepancies, and white space analysis, enabling manufacturers to identify costly errors and inefficiencies and make data-driven decisions to optimize their trade spend."We are excited to offer this innovative solution to our clients," says Romney. "With our unmatched data integration and applied analytics, we are confident that manufacturers will see significant improvements in their trade spend management."With their Trade Spend Solution, companies can:Quickly automate the collection, mapping, standardization, enhancement, and integration of claims and proof of performance information submitted by trading partners.Leverage critical file monitoring and automation features to detect and respond to file-related issues proactively.Access clean data used for rebate calculations, contract price validation, and more.Eliminate arduous back-office processes designed to identify discrepancies, invalid claims, write-off procedures, and more.Gain insights and interpretation of claims and POP data to highlight leakage and inefficiencies, identify compliance opportunities, and uncover net new sales opportunities.iTradeNetwork's new solution is now available for manufacturers looking to streamline their trade spend processes and maximize their ROI

Forbes
Mar 13th, 2023
Blockchain, Nfts, And The Future Of The Perishables Supply Chain

By Alex SwartAs the perishable food industry continues to grow at a rapid pace, investors are searching for . [+] solutions to widespread supply chain issues. Alex SwartIs there a use case for NFTs in our global supply chain, or are they a passing fad with limited applicability outside of the digital art world?As the global perishable food market grew to roughly $152.24 billion by the end of 2022, and continues to grow at a compound annual growth rate of 9.5% per year, leaders in the perishables supply chain space are expected to accommodate these remarkable growth rates in nearly every capacity. With this incredible expansion across the industry, a bevy of issues loom ever present for technology companies, logistics providers, and operators in their respective fields. The perishables industry is known to be notoriously slow to adopt new tech solutions and typically opts for simple implementations that don’t interfere with daily operations. In turn, it will be interesting to see which nascent technologies this industry chooses to adopt moving forward.With the traceability of goods, freshness and quality inspections, freight forwarding, shipping, and logistics all top of mind for supply chain leaders, questions in the industry continue to arise