Head of Demand Generation
About the job
- At least 5 years of experience in B2B SaaS digital growth.
- At least 2 years of team leadership experience.
- Proven pipeline growth and ownership of budgets exceeding €2 million.
- Strong expertise in paid acquisition, conversion rate optimization, and search engine optimization/generative engine optimization.
- Editorial judgment, understanding of digital design, and awareness of enterprise sales.
- Hands-on experience with AI agents and agentic workflows, ideally having designed or shipped systems that automate marketing processes end-to-end rather than only exploring AI tools personally.
- Analytical and commercially driven.
- Own Easygenerator’s end-to-end demand engine, including paid acquisition, website, search engine optimization/generative engine optimization, content, and conversion.
- Turn product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion.
- Translate growth targets into clear priorities and roadmaps.
- Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.
- Lead website structure, messaging, user experience, landing pages, and conversion rate optimization.
- Partner with product marketing management to ensure clear, differentiated positioning.
- Maintain clarity, credibility, and performance across touchpoints.
- Lead paid acquisition and allocate a budget exceeding €2 million in alignment with revenue goals.
- Optimize for pipeline and revenue impact with strong attribution visibility.
- Build scalable search engine optimization/generative engine optimization and intent-based content clusters to grow authority and long-term pipeline.
- Lead revenue-focused content aligned to the buyer journey and enterprise sales.
- Ensure digital design supports differentiation, clarity, and conversion.
- Own marketing-sourced pipeline targets and key revenue key performance indicators.
- Build quarterly growth plans and improve funnel bottlenecks.
- Lead paid, content, web, and design teams.
- Establish scalable processes and experimentation frameworks.
- Partner closely with product marketing management, Revenue, and Leadership.
- Experience in SaaS companies with annual recurring revenue of €20 million to €100 million.
- International SaaS experience.
- Close collaboration with product marketing management and Commercial teams.
About the company
Easygenerator provides an e-learning software platform that helps organizations quickly create and manage online courses. It targets knowledge-intensive teams and offers an all-in-one authoring and LMS solution with drag-and-drop tools, templates, a resource library, team collaboration, result tracking, certificates, and scalability. Subscriptions unlock features, with optional coaching and custom support, making it easy for non-experts to produce training materials without previous instructional-design experience. The platform includes built-in LMS features and supports standards like SCORM and XAPI, along with GDPR compliance, SSO, and LRS integrations, enabling seamless deployment and data interoperability. Customers range from large corporations to mid-sized organizations, and the service is designed to grow with the client as needs expand. The goal is to simplify and accelerate the creation of effective online training at scale for organizations.
Company Size
201-500
Company Stage
Seed
Total Funding
$500K
Headquarters
Rotterdam, Netherlands
Founded
2013
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Simplify's Take
What believers are saying
- June 2026 version control and org libraries reduce enterprise churn and rework.
- August 2026 Google joined EasyAI's provider stack, expanding reliability and model choice.
- Easygenerator claims 2,000-plus companies and 75,000-plus authors, strengthening proof of scale.
What critics are saying
- Articulate 360 and ELB Learning pressure pricing with deeper LMS distribution.
- AI course creation commoditizes quickly; Google, OpenAI, and Anthropic shrink feature gaps.
- If enterprise renewals slow in 2026, Easygenerator's acquisition narrative weakens hard.
What makes Easygenerator unique
- August 2026 EasyAI agent co-authors courses conversationally inside the editor.
- June 2026 EasyVideo, EasyCoach, and EasyTranslate create one workflow suite.
- Easygenerator targets SMEs, not instructional designers, using guided course building and templates.
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Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Disability Insurance
- Health Savings Account/Flexible Spending Account
- Unlimited Paid Time Off
- Flexible Work Hours
- Remote Work Options
- Paid Vacation
- Paid Sick Leave
- Paid Holidays