Full-Time

Director – Retail Planning

Posted on 11/7/2024

Nutrafol

Nutrafol

201-500 employees

Natural supplements for hair growth and health

Healthcare
Consumer Goods

Compensation Overview

$160k - $185kAnnually

+ Quarterly Bonus

Senior

Remote in USA

Category
Business Research
Project Management
Strategy Development
Strategy Research
Business Development
Proposal Management
Business & Strategy
Required Skills
Market Research
Inventory Management
Tableau
Data Analysis
Requirements
  • Bachelor’s degree preferably in operations, business management, or any business-related field.
  • 7+ years of experience working in retail planning, preferably with Amazon account experience within an eCommerce company
  • 5+ years experience with analytics tools, business and shopper insights, and data-driven planning and optimization
  • Strong Excel skills including pivot tables, advance predictive formulas and Tableau
  • Hands-on experience delivering and presenting data and insights to Leadership and cross-functional teams to drive business decisions
  • In depth understanding of retailer reporting platform and forecasting tools (Vendor Central or Seller Central preferred)
  • Creative thinker and strategist to create unique out of the box solutions for growth
  • Ability to demonstrate strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives.
Responsibilities
  • Projections at the Total Order Date, New, and Repeat customer levels
  • Ability to forecast at Gross and Net
  • Understand 'guaranteed repeat' revenue from subscriptions vs one off repeat rev
  • Understand and estimate forward looking new customer penetration and average order value for the channel
  • Understand spend to sales %, ROAS, and minimum thresholds needed
  • Sales impact of non-Amazon channel promotions
  • Forecasting promotional performance (July and Oct Prime Day, Black Friday/Cyber Monday, retention initiatives)
  • Understand daily sales trends and expected fluctuations based on consumer behavior
  • Ability to translate model forecasts into accurate assumptions based on seasonality, Amazon Ordered Product Sales (OPS) vs Order Date (Net and Gross) Variance, upcoming events
  • Ability to forecast daily sales performance and re-adjust projections based on trends and inputs (e.g., changes in conversion, buy box % variance, adjustments to media spend, inventory levels/out of stock, Subscribe and Save (SnS), promotions and offers)
  • Own monthly and daily target setting process for Amazon channel
  • Conduct regular analysis of sales performance, inventory sell through, and Gross Margin
  • Prepare and present reports on key performance metrics to senior management
  • Provide actionable insights and recommendations based on data analysis
  • Understanding of Financial modeling and ability to influence Data and Analytics team on system logic
  • Ability to bridge gaps in Ordered vs Shipped Revenue in partnership with Finance
  • Coordinate with the Data and Analytics team to leverage data analytics tools, review model forecasts, and provide a POV on daily, monthly, and quarterly performance.
  • Partner with finance teams to ensure alignment with financial goals and budgets.
  • Ability to leverage agency support for supplemental reporting or analysis
  • Collaborate closely with product, marketing, and supply chain teams to align on assortment strategies, 12 month launch forecasts, and promotional plans.
  • Develop and manage comprehensive merchandise plans to meet financial goals
  • Analyze historical data and current trends to identify risks and opportunities
  • Create sales, margin, and inventory forecasts to support business objectives
  • Stay informed about market trends, competitive activity, and consumer behavior
  • Conduct market research to identify new opportunities and emerging trends
  • Incorporate market insights into planning and forecasting processes

Nutrafol focuses on improving hair health by providing natural supplements aimed at addressing hair thinning and promoting hair growth. Their products are formulated with a blend of vitamins, minerals, and natural ingredients that target the underlying causes of hair loss, such as genetics, stress, diet, and environmental factors. Nutrafol sells these supplements directly to consumers through their website, offering personalized plans developed by naturopathic doctors to meet individual needs. Unlike many competitors, Nutrafol emphasizes a drug-free approach and backs its products with clinical studies to ensure safety and effectiveness. The company's goal is to help individuals achieve visibly thicker and stronger hair through tailored, data-driven solutions.

Company Stage

Series B

Total Funding

$34M

Headquarters

New York City, New York

Founded

2013

Growth & Insights
Headcount

6 month growth

7%

1 year growth

12%

2 year growth

71%
Simplify Jobs

Simplify's Take

What believers are saying

  • Nutrafol's expansion into skin health with Nutrafol Skin demonstrates its potential for growth and diversification.
  • Recognition in Healthline's Women's Wellness Awards for its postpartum hair loss product highlights Nutrafol's credibility and effectiveness.
  • Partnerships with major retailers like Sephora increase Nutrafol's market reach and brand visibility.

What critics are saying

  • The crowded health and wellness market requires Nutrafol to continuously innovate to maintain its competitive edge.
  • Reliance on online sales channels may limit customer reach compared to competitors with broader distribution networks.

What makes Nutrafol unique

  • Nutrafol's focus on natural, drug-free supplements for hair health sets it apart from competitors who often rely on chemical treatments.
  • The company's products are backed by clinical studies, ensuring efficacy and safety, which is a significant differentiator in the consumer health market.
  • Nutrafol's personalized plans, tailored by naturopathic doctors, offer a unique, data-driven approach to hair health.

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