Full-Time

Retail Marketing Director

Pet

Confirmed live in the last 24 hours

Golden Hippo

Golden Hippo

51-200 employees

Direct-to-consumer health and wellness products

Healthcare
Consumer Goods

Compensation Overview

$130k - $165kAnnually

+ Bonus

Senior, Expert

Canoga Park, Los Angeles, CA, USA + 1 more

More locations: Remote in USA

Remote position with an office in Woodland Hills, CA.

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Social Media
Requirements
  • 10+ years of brand and/or retail marketing in the consumer goods space
  • 3+ years of Pet experience in some capacity
  • 3+ years of social media and/or e commerce experience
  • Pet (food) retail marketing experience
  • Pet experience in the independent pet and/or pet specialty channel
  • Product development experience
  • Ability to travel 25%
  • Strong leadership skills to inspire and motivate a team
  • Ability to translate high-level objectives into practical strategic initiatives
  • Skilled in utilizing creativity to develop engaging, memorable marketing campaigns that resonate with target audiences.
  • Excellent interpersonal and communication skills to collaborate effectively with internal and external teams
  • Navigates ambiguity with confidence
  • Able to work independently, take initiative, and adapt to changing priorities in a fast-paced environment.
  • Strong analytical and problem-solving skills with high attention to detail and accuracy.
Responsibilities
  • Lead and engage the retail marketing team
  • Create and execute differentiated national marketing programs
  • Create opportunities to leverage Direct-to-Consumer assets and capabilities
  • Work collaboratively with DTC brand teams to create an omni channel customer experience
  • Improve our ability to educate store personnel and consumers on the benefits of alternative feeding
  • Leverage PR and trade publication for maximum retail affect
  • Oversee and help improve product launches, national and key account marketing programs, B2B sales tools, Golden Door program, merchandising, national promotions
  • Analyze and optimize ROI for all marketing programs
  • Assist with ideation of new product and packaging development

Golden Hippo creates and markets popular health, wellness, beauty, and pet care brands, selling directly to consumers through online platforms. This direct-to-consumer model allows the company to build strong relationships with customers and quickly adapt to their needs. Golden Hippo's products aim to enhance the health and happiness of both people and their pets. With over 1,400 employees, the company fosters a culture of innovation, continuously testing new ideas and technologies to stay competitive. As an employee-owned business, it aligns the interests of its workforce with its success through an Employee Stock Ownership Plan (ESOP). Golden Hippo's goal is to improve lives while generating over $1 billion in annual revenue.

Company Stage

Debt Financing

Total Funding

$354M

Headquarters

Salt Lake City, Utah

Founded

2011

Simplify Jobs

Simplify's Take

What believers are saying

  • Subscription models in DTC market ensure steady revenue and customer loyalty.
  • Rising demand for premium pet care aligns with Golden Hippo's high-quality offerings.
  • Employee ownership boosts engagement and performance, enhancing company success.

What critics are saying

  • Emerging DTC brands increase competition via social media-driven customer acquisition.
  • Sustainability concerns may lead to backlash over packaging in health and beauty products.
  • Subscription models in pet care could challenge Golden Hippo's traditional sales approach.

What makes Golden Hippo unique

  • Golden Hippo is employee-owned, aligning employee and company interests through ESOP.
  • The company excels in direct-to-consumer sales, bypassing traditional retail channels.
  • Golden Hippo's culture of innovation supports continuous product and process improvement.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Flexible work arrangements

Employee stock ownership plan

Global charity impact

Generous matching 401k plan

Room for growth & results-based pay increases

Recognition programs

Company events

Free on-site gym & fully-stocked kitchen