S

Startale

Enterprise blockchain & Web3 solution provider

Go-to-Market Manager

Full-TimeUpdated on 10/21/2026
No salary listed
Mid, Senior
Tokyo, Japan
HybridMust be based in Japan; Tokyo hybrid base.
Growth & MarketingGrowth Marketing, Product Marketing

About the job

Requirements
  • Have 4–7 years of experience in Product Marketing, Growth Marketing, or Digital Marketing for a digital product, ideally a consumer fintech, payments, or crypto app.
  • Have native-level Japanese and business-level English proficiency; English is the internal language.
  • Have launched digital products or features end-to-end, from planning through execution, and be able to describe the results.
  • Have a strong command of go-to-market strategy and product positioning.
  • Have hands-on experience with multi-channel growth campaigns across organic, community, and paid channels.
  • Measure campaign performance and user behavior, and adjust strategy based on data.
  • Be a strong writer and communicator, able to manage several projects at pace across teams.
Responsibilities
  • Identify core regions for Startale App expansion.
  • Plan and execute product launches, including the Startale Card in Japan and other key markets.
  • Understand demand and user needs in core regions, and provide product-optimization feedback to improve onboarding and conversion.
  • Run campaigns tied to real spending moments and measure their impact against company objectives and key results.
  • Drive adoption of the Visa-enabled Startale Card across acquisition, activation, first transaction, and repeat usage.
  • Grow stablecoin payments and on- and off-ramp usage, owning conversion at each step.
  • Build campaigns around real spending moments, including yen-dollar settlements.
  • Adapt proven playbooks from crypto card programs and exchange growth teams to Japan.
  • Run acquisition, activation, engagement, and retention across organic, community, and paid channels.
  • Partner with Product to improve onboarding and the end-to-end user journey.
  • Identify leverage points across the user lifecycle and continually improve conversion.
  • Design and run experiments and A/B tests, using results to guide decisions.
  • Translate technical product updates into user-facing landing pages, blog posts, email, social, in-app, and announcement copy.
  • Conduct competitive research and gather user insights to maintain effective positioning.
  • Measure launch and campaign performance using product-growth and onchain metrics.
  • Track card activation, transaction frequency, and on-ramp conversion alongside user-growth metrics.
  • Stay current on crypto and financial-product regulation in Japan and engage with regulatory and compliance stakeholders.
  • Work with Product to translate regulatory requirements into go-to-market plans, messaging, and campaigns that can launch in Japan.
  • Determine compliant, Japan-viable approaches for launches to avoid late regulatory friction.
  • Collaborate day to day with Product Managers, Designers, and Community to ship launches.
  • Maintain consistent messaging and user experience across the product and all channels.
  • Own monthly active users, card activations, and payments usage, and grow them month over month through repeatable acquisition strategies in identified core regions.
  • Identify, launch, evaluate, and iterate on growth experiments.
Desired Qualifications
  • Experience in consumer technology, fintech, SaaS, gaming, or Web3.
  • Experience with mobile app marketing and product growth.
  • Experience with product analytics tools such as Mixpanel, Amplitude, or Google Analytics.
  • Experience with lifecycle marketing, customer relationship management, or user-engagement campaigns.
  • Experience with experimentation and A/B testing frameworks.
  • Experience marketing card programs, including activation and usage campaigns or co-marketing with a card scheme.
  • Experience marketing on- and off-ramps, stablecoin payments, or exchange campaigns in Japan and Asia, in fintech or crypto.

About the company

Startale builds a decentralized application (dApp) hub on the Polkadot network to help enterprises transition from Web2 to Web3. Its products enable secure, transparent, and efficient enterprise blockchain solutions built with multi-chain and multi-VM technology for scalable infrastructure. The company offers enterprise-focused services and cloud solutions, including collaborations and joint ventures such as the Sony Group partnership on the Soneium blockchain ecosystem. Startale differentiates itself by targeting businesses with end-to-end enterprise-grade infrastructure, multi-chain interoperability, and strong partnerships that accelerate adoption. Its goal is to unlock human potential through blockchain and Web3 technologies by fostering creativity, entrepreneurship, and inclusivity within an open, enterprise-friendly platform.

Company Size

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Company Stage

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Total Funding

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Headquarters

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Founded

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Simplify Jobs

Simplify's Take

What believers are saying

  • Startale raised $63 million and expanded into Abu Dhabi in April 2026.
  • SBI launched JPYSC on June 24, 2026, validating Startale's core infrastructure.
  • Japan's 2030s blockchain settlement plans create a long demand runway for Startale.

What critics are saying

  • Strium has no commercial launch date, leaving SBI's tokenized-securities bet unproven.
  • JPYSC remains trapped inside SBI VC Trade until public-chain legal treatment clears.
  • A Visa-card and stablecoin provider faces heavy scrutiny if Japanese regulators tighten stablecoin rules.

What makes Startale unique

  • Sony, SBI, and Startale co-build Soneium, Strium, JPYSC, and USDSC.
  • Startale sells regulated onchain infrastructure, not speculation, through OFK and Startale App.
  • Hub71 Abu Dhabi gives Startale direct access to ADGM regulators and capital.

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Benefits

  • Remote Work Options

Company News

TechBullion
Oct 16th, 2026
SBI Holdings and Startale launch OUSD pilot for yen-dollar stablecoin interoperability.

SBI Holdings and Startale launch OUSD pilot for yen-dollar stablecoin interoperability. 16 Oct 2026 Filed under Cross-border currency settlement is notoriously inefficient. Traditional foreign exchange relies on a tangled web of correspondent banks. Transactions often take days to clear. Fees pile up at every single hop. Blockchain technology promises to fix this broken plumbing. Now, a massive new pilot is attempting to bridge the gap between two of the most heavily traded currencies in the world. SBI Holdings and Startale Group have officially joined Open Standard. This rapidly growing industry alliance already boasts heavyweights like Visa, Stripe, Mastercard, BlackRock, and Coinbase. The coalition shares a singular focus. They want to establish Open USD (OUSD) as the default settlement layer for the digital economy. By joining this network, SBI and Startale are initiating a highly ambitious project. They plan to explore direct interoperability between OUSD and JPYSC, a yen-denominated stablecoin. JPYSC is not a speculative crypto asset. It is a strictly regulated, trust-backed stablecoin. SBI Shinsei Trust Bank issues the currency in full compliance with Japan's rigorous Payment Services Act. OUSD mirrors this institutional focus on the American side. It functions as a U.S. dollar-denominated stablecoin built explicitly for global corporate settlement. Connecting these two assets changes the mechanics of international finance. In traditional markets, moving capital between Tokyo and New York requires pre-funded Nostro and Vostro accounts. Counterparty risk lingers for 48 hours during the standard settlement cycle. An onchain stablecoin corridor operates entirely differently. Smart contracts can facilitate atomic swaps. The exchange of value happens simultaneously and instantly. This shifts the entire paradigm. Banks and multinational corporations could eventually settle yen-dollar obligations in real time, 24 hours a day. Open Standard launched in June 2026 with a mission to build internet-native money. The alliance operates on a model that actively rewards business adoption. Companies that integrate OUSD can benefit from shared network rewards and representative governance. This is a massive departure from traditional payment rails, which extract high percentage fees from merchants and transferring institutions. By completely removing traditional toll collectors, OUSD reduces operational overhead for global businesses. When paired with JPYSC, Japanese enterprises gain a highly cost-effective gateway into dollar-denominated markets. The implications for capital markets are equally profound. Tokenized assets represent the next frontier of global finance. However, trading tokenized stocks or bonds requires an equally efficient settlement currency. If an investor in New York wants to purchase a tokenized Japanese real estate asset, the currency conversion process currently creates massive friction. A direct JPYSC to OUSD corridor eliminates this bottleneck. Trades can settle instantly across borders without relying on sluggish legacy banking infrastructure. The timing of this pilot is highly deliberate. Regulatory clarity is finally emerging across major markets. In the United States, the recent passage of the GENIUS Act has dramatically accelerated the development of enterprise-grade digital infrastructure. Meanwhile, Japan has proactively established one of the clearest legal frameworks for stablecoin issuance in the world. SBI and Startale are already pushing the boundaries of this regulatory clarity. Back in July 2026, the companies successfully demonstrated a proof of concept for settling tokenized securities. They used a test environment to automate distribution payments. The ultimate goal is to migrate these complex financial operations directly onto JPYSC. Yoshitaka Kitao serves as the Chairman and President of SBI Holdings. He views this interoperability as foundational infrastructure. "As onchain finance continues to evolve, cross-border transactions will become increasingly prevalent," Kitao stated. "SBI Group is working to establish the 'SBI APAC Digital Economic Zone,' and believes that enabling seamless transactions across borders and currencies lies at the heart of this vision. In particular, ensuring seamless convertibility between yen-denominated and U.S. dollar-denominated stablecoins is essential." Startale CEO Sota Watanabe echoed this aggressive market positioning. He emphasized that the yen and the dollar are two of the most trusted currencies globally. Connecting them natively onchain unlocks massive institutional opportunities. However, significant technical and regulatory hurdles remain. This announcement details an exploratory pilot. It is not the launch of a live commercial service. True interoperability requires deep liquidity pools to handle massive institutional order flow. The project must establish exactly how foreign exchange pricing will be calculated onchain. Smart contract security, cross-jurisdictional compliance, and institutional custody models must all be bulletproof before production begins. For now, the financial sector is watching closely. Stablecoins are no longer just a fiat off-ramp for crypto day traders. They are rapidly becoming the underlying infrastructure for global corporate treasury operations. If SBI and Startale can successfully bridge JPYSC and OUSD, they will create a highly efficient financial corridor. The old correspondent banking model might soon face an existential threat. For information purposes only. Crypto carries risk. Not financial advice!

Business Insider
Oct 15th, 2026
SBI Holdings and Startale join Open Standard, advancing global interoperability between JPYSC and OUSD.

SBI Holdings and Startale join Open Standard, advancing global interoperability between JPYSC and OUSD. Oct. 15, 2026, 09:00 PM Tokyo, Japan, October 16th, 2026, Chainwire Both companies to explore pilot connecting yen-denominated stablecoin JPYSC with U.S. dollar stablecoin Open USD (OUSD), marking the first step toward frictionless yen-dollar settlement, onchain and in real time. SBI Holdings, Inc. ("SBI") and Startale Group Pte. Ltd. ("Startale") today announced they have joined Open Standard, the fast-growing alliance of more than 140 leading global companies, including Visa, Stripe, Mastercard, BlackRock, and Coinbase, driving the adoption of Open USD (OUSD), a U.S. dollar-denominated stablecoin built for global-scale settlement. As part of this move, the two companies will explore interoperability between OUSD and JPYSC, the yen-denominated trust-type stablecoin issued by SBI Shinsei Trust Bank. The public launch of OUSD onchain provides a foundation for this partnership, with the companies working toward faster, more efficient settlement between the world's two most-traded currencies. A pivotal moment for onchain finance. The move comes as the global financial system undergoes a historic shift toward blockchain-based settlement. Landmark U.S. legislation, namely the GENIUS Act, has accelerated the build-out of regulated, enterprise-grade stablecoin infrastructure worldwide. In June 2026, this momentum culminated in the launch of Open Standard, uniting more than 140 companies spanning finance, payments, and technology behind a single mission: establishing OUSD as a common settlement layer for the onchain economy. SBI and Startale have been at the forefront of this transformation in Asia. In July 2026, SBI Global Asset Management, DigiFT Tech Pte. Ltd., and Startale unveiled a proof-of-concept for settlement and distribution payments on tokenized securities, a project designed with JPYSC's future utility in mind. Startale has continued to broaden JPYSC's real-world use and to build institutional-grade trading infrastructure, extending onchain finance well beyond payments. Against this backdrop, SBI and Startale see growing interoperability between JPYSC and OUSD as a powerful lever, one capable of streamlining yen-dollar settlement and unlocking new use cases for stablecoins across the onchain financial landscape. With OUSD now publicly launched, the companies will explore concrete opportunities to advance this vision. Yoshitaka Kitao, Representative Director, Chairman and President, SBI Holdings, Inc. "As onchain finance continues to evolve, cross-border transactions will become increasingly prevalent. SBI Group is working to establish the 'SBI APAC Digital Economic Zone,' and believes that enabling seamless transactions across borders and currencies lies at the heart of this vision. In particular, ensuring seamless convertibility between yen-denominated and U.S. dollar-denominated stablecoins is essential. Our participation in Open Standard and exploration of a proof of concept for interoperability between OUSD and JPYSC represent an important step toward achieving this goal. SBI Group has already become the first in Japan to offer the U.S. dollar-denominated stablecoins USDC and RLUSD, and will continue to promote the broader adoption of digital assets through collaboration with leading partners in Japan and overseas." Sota Watanabe, CEO, Startale Group Pte. Ltd. "Our participation in Open Standard reflects the shared conviction of SBI and Startale that the future of finance is onchain, borderless, and interoperable by design. We see the opportunity to pilot interoperability between JPYSC and OUSD as highly significant. The yen and the dollar are two of the world's strongest and most trusted currencies and enabling them to be exchanged and utilized seamlessly onchain could unlock significant opportunities. By working closely with the SBI Group and Open Standard's partner companies, we aim to connect Japanese assets and financial services with global onchain markets through the creation of concrete use cases and help build that future." Looking ahead. By joining Open Standard, SBI and Startale are positioning JPYSC for deeper integration with global stablecoin infrastructure, a move aimed at strengthening the international liquidity of yen-denominated assets. The companies will continue to deepen collaboration with Open Standard's global partner network, working within applicable regulatory frameworks to build a safe, trusted, and truly interoperable stablecoin ecosystem for the onchain era. Note: This announcement relates solely to the exploration of a pilot. It does not represent the launch of a new commercial service, nor the start of production settlement or trading activity About Open USD (OUSD). Open Standard is the company behind Open USD (OUSD). Its mission is to build internet-native money, enabling all businesses to move money on infrastructure that's cheaper, faster, more global and more programmable. Over 200 financial institutions, fintechs, banks, and global businesses have signed up to add OUSD to their platforms and benefit from low fees, shared rewards, and representative governance. Open Standard was started in 2026 and its founding partners include Coinbase, Mastercard, Shopify, Stripe, and Visa. About JPYSC. JPYSC is a yen-denominated, trust-backed stablecoin issued by SBI Shinsei Trust Bank, Limited, structured in full compliance with Japan's Payment Services Act and trust law framework. Designed as core infrastructure for onchain yen settlement, funds transfer, and distribution, JPYSC is positioned to support tokenized asset trading and cross-border payments at scale. Contact. Startale Marketing Team [email protected] Sponsored Financial Content Reconnecting is easier in Punta Cana.Some trips are about seeing places. Others are about finding yourself. At TRS Turquesa Hotel, you get both. Enjoy exclusive suites, spa, and gourmet dining that you'll remember forever.Palladium Hotel Group | Sponsored

TokenPost
Oct 6th, 2026
Startale Japan plans $630,000 secured bond with JPYSC payments.

Startale Japan plans $630,000 secured bond with JPYSC payments. The one-year digital bond carries a fixed 5% annual rate before tax, with interest and principal paid through the Startale App. Published Oct 6, 2026, 9:39 AM EDT Startale Japan plans to raise about $630,000 through a one-year secured digital corporate bond, with interest and principal paid in the yen stablecoin JPYSC through the Startale App. Discover more Blockchain news subscription Crypto market analysis The company is seeking 99.9 million yen. Fundraising began Oct. 6, and the bond carries a fixed annual rate of 5% before tax. The minimum subscription is 100,000 yen, or about $632. Startale Japan is part of Startale Group. Startale describes the offering as Japan's first digital corporate bond to use a yen-denominated trust-type stablecoin for both interest payments and repayment of principal. Separately, Japan's Finance Ministry has formed a five-member panel to examine blockchain-based government bonds. The panel's first meeting is scheduled for Oct. 8, with discussions expected to be compiled between December 2026 and January 2027. The study concerns government debt, while Startale Japan's bond is a corporate issuance. Japan's Finance Ministry is studying blockchain bonds. John Kim. John Kim reports on the digital-asset business for TokenPost. Send corrections or tips to [email protected].

Blockchain Reporter
Oct 6th, 2026
Startale Japan launches first digital corporate bond with interest and principal paid in yen stablecoin JPYSC

Startale Japan has launched Japan's first digital corporate bond that pays both interest and principal redemption in JPYSC, a yen-denominated trust-type stablecoin issued by SBI Shinsei Trust Bank. The Startale Bond is available only to individual investors and companies in Japan. The issuance extends stablecoin use beyond crypto trading into corporate finance, creating a real-world example of onchain settlement within conventional financial instruments. JPYSC was developed through collaboration between SBI Group and Startale Group, with SBI Shinsei Trust Bank managing trust assets and SBI VC Trade leading distribution. "By bringing finance onchain, we want to create new options for corporate fundraising and individual investment," said Sota Watanabe, CEO of Startale Group. The initiative aims to establish a model for how yen-denominated stablecoins could function in future capital-market activity.

Business Insider
Oct 5th, 2026
Startale Japan launches Japan's first digital corporate bond paid in JPYSC.

Startale Japan launches Japan's first digital corporate bond paid in JPYSC. Oct. 5, 2026, 09:00 PM Tokyo, Japan, October 6th, 2026, Chainwire The landmark issuance brings yen-denominated stablecoin payments into real-world corporate finance, with both interest and principal redemption paid in JPYSC. Startale Japan today announced Startale Bond, Japan's1 first digital corporate bond to pay both interest and principal redemption in a yen-denominated trust-type stablecoin. Simply, the corporate bond pays out to bondholders over its lifecycle in a yen stablecoin rather than through traditional payment rails. The issuance puts JPYSC, a yen-denominated trust-type stablecoin issued by SBI Shinsei Trust Bank, directly into corporate financing transactions. Both scheduled interest payments and the final principal redemption will be made in JPYSC, marking the first time this structure has been used for a digital corporate bond in Japan. Startale Japan Co., Ltd. is the legal issuer of the Startale Bond. The bond is limited to individual investors and companies in Japan and is not being offered to overseas investors. The issuance is a new use case for JPYSC beyond blockchain transactions, bringing a yen-denominated stablecoin into an established corporate financing structure. By using JPYSC for both interest and principal redemption payments, Startale Japan is demonstrating how stablecoin infrastructure can connect with traditional financial instruments and Japan's existing capital markets. "By bringing finance onchain, we want to create new options for corporate fundraising and individual investment," said Sota Watanabe, CEO, Startale Group Pte. Ltd. "With this bond issuance, we are piloting JPYSC for actual interest and principal redemption payments. Learnings from this initiative will allow us to eventually expand this mechanism to a wide range of businesses across Japan, creating new mechanisms where people can continuously support companies through investment. We will continue pushing this frontier with the hope that, looking back in the years to come, this initiative will be remembered as a major turning point in finance." Stablecoins have largely been associated with crypto trading, payments and remittances. Startale Bond extends their use into corporate finance by making JPYSC the payment mechanism across multiple stages of a bond's lifecycle. That includes both scheduled interest payments and the final repayment of principal. The structure creates a real-world example of how onchain settlement can operate within a conventional financial instrument rather than as a separate blockchain-native product. For Startale, SBI and Japan's wider financial sector, the issuance also establishes a model for how yen-denominated stablecoins could play a role in future capital-market activity. The experience gained through Startale Bond can inform potential applications involving businesses, financial institutions, tokenized assets and other forms of onchain finance. JPYSC was developed through a collaboration between SBI Group and Startale Group. SBI Shinsei Trust Bank issues JPYSC and manages the trust assets backing it, SBI VC Trade serves as the issuance trustor and leads issuance and distribution, while Startale Group is responsible for the technology supporting JPYSC. The Startale Bond brings those pieces together in a corporate financing transaction for the first time, demonstrating how a regulated yen stablecoin can move beyond digital-asset markets and become part of the infrastructure supporting established financial instruments. About JPYSC JPYSC is Japan's first2 trust-type yen-denominated stablecoin, issued by SBI Shinsei Trust Bank. It is designed to track the Japanese yen 1:1 and qualifies as a Type 3 Electronic Payment Instrument under Japan's Payment Services Act. JPYSC was developed through a collaboration between the SBI Group and Startale Group. SBI Shinsei Trust Bank issues the stablecoin and manages the trust assets backing it, SBI VC Trade leads issuance and distribution as the issuance trustor, and Startale Group is responsible for the technology. The aim is to expand its use across remittances, payments, digital securities, and a wide range of other financial transactions. About Startale Japan Startale Japan Co., Ltd. is a wholly owned subsidiary of Singapore-based Startale Group. The company leads blockchain research and development and business development in the Japanese market, working with financial institutions and operating companies to plan and build financial services using blockchain technology. 1. As a digital corporate bond that pays both interest and principal redemption in a yen-denominated trust-type stablecoin. As of September 30, 2026, based on Startale Japan research. 2. As a trust-type yen-denominated stablecoin in Japan. As of September 7, 2026, based on research by SBI Shinsei Trust Bank and SBI VC Trade. Contact. Startale Marketing Team [email protected] Sponsored Financial Content