GomezLee Marketing

Runs in-store marketing for consumer brands

Training Leader

Corporate & Technical TrainingConfirmed live in the last 24 hours

Full-timeMedellín, Medellin, Antioquia, ColombiaNo salary listed

About the Job

Requirements

A professional degree in Administration, Marketing, or a related field.
Experience in commercial training.
Proficiency in using computer tools.

Responsibilities

Diagnose the training needs of the commercial team on the sales floor.
Design and implement training plans in sales techniques, customer service, and product knowledge.
Conduct in-person and/or virtual training sessions.
Evaluate training effectiveness using performance indicators.
Train new hires on product induction.
Periodically report progress, results, and improvement proposals to management.
Plan routes for visits to stores and sales points based on training needs, performance, and commercial results.
Diagnose commercial dynamics on the sales floor by observing processes and identifying gaps and opportunities.
Prepare periodic presentations and reports on training conducted, including diagnosis, coverage, results, and improvement proposals.
Design and implement training programs focused on sell-out.

Lider de Entrenamiento

Resumen del Puesto

Diseñar, implementar y ejecutar entrenamientos dirigidos a los equipos comerciales en el piso de venta, con el objetivo de mejorar el sell out, realizar diagnósticos en terreno, brindar acompañamiento activo que potencien el desempeño comercial.

Funciones y/o Responsabilidades

Diagnosticar las necesidades de formación del equipo comercial en el piso de venta
Diseñar e implementar planes de entrenamiento en técnicas de venta, servicio al cliente, conocimiento de productos
Realizar capacitaciones presenciales y/o virtuales
Evaluar la efectividad de los entrenamientos mediante indicadores de desempeño
Capacitar a nuevos ingresos (inducción producto)
Reportar periódicamente avances, resultados y propuestas de mejora a la gerencia.
Planificar rutas de visita a tiendas y puntos de venta, en función de las necesidades de formación, desempeño y resultados comerciales.
Diagnosticar la dinámica comercial en el piso de venta: observar procesos, detectar brechas y oportunidades.
Realizar presentaciones e informes periódicos sobre las capacitaciones realizadas, incluyendo diagnóstico, cobertura, resultados y propuestas de mejora.
Diseñar e implementar programas de capacitación orientados al sell out.

Requisitos

Profesional en Administración, Mercadeo afines
Experiencia en formación comercial
Buen uso de herramientas informaticas

Competencias Clave

Iniciativa y proactividad
Influencia y persuasion
Comunicación efectiva
Trabajo colaborativo
Orientación al servicio

About the Company

GomezLee Marketing

Runs in-store marketing for consumer brands

GomezLee Marketing runs store marketing campaigns for consumer goods and electronics brands across Latin America and the Caribbean. Its teams bring products to shoppers through demonstrations, tastings and samples, and organize promotions that encourage purchases without cutting shelf prices. The agency combines campaign design with execution in stores, while its reporting tools show clients what is happening at the point of sale and how their sales are changing. Brands buy these services to put their commercial plans into practice across retail stores and distribution channels. Founded in 1990, GomezLee Marketing is headquartered in Santo Domingo, Dominican Republic.

Company size: 1,001-5,000
Company stage: Not listed
Total funding: Not listed
Headquarters: Santo Domingo, Dominican Republic
Founded: 1990

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