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Born Primitive launches limited-edition commemorative Savage 1 shoe supporting first responders and veterans. Sep 03, 2026, 10:00 ET Virginia Beach-based brand continues mission to eliminate $50M in medical debt for veterans and first responders VIRGINIA BEACH, Va., Sept. 3, 2026 /PRNewswire/ - On September 4th, Born Primitive is launching a limited-edition commemorative version of its Savage 1 training shoe, created to honor the service, sacrifice, and resilience of America's first responders while raising funds to eliminate outstanding medical debt for veterans and first responders. Released in recognition of the 25th anniversary of September 11, the special-edition shoe serves as a tribute to the individuals who responded in a moment of national crisis and to the spirit of unity that followed. 100% of profits from the shoe will support Born Primitive's ongoing mission to eliminate $50 million in veteran and first responder medical debt in 2026 through its partnership with ForgiveCo and Black Rifle Coffee Company. "We have a responsibility to care for those who protect our country and our communities," said Bear Handlon, founder of Born Primitive and former Navy SEAL. "This shoe is one small way to honor the service and sacrifice of first responders while supporting a cause that directly impacts the lives of those who continue to answer the call every day. More than commemorating a moment in history, we wanted this design to reflect the resilience, courage, and unity that Americans demonstrated in the days and months that followed." The design incorporates a series of subtle commemorative elements intended to honor the courage, sacrifice, and resilience displayed by first responders and Americans in the aftermath of September 11. Red and blue accents pay tribute to firefighters and law enforcement officers, while the phrase "NEVER FORGET" serves as a reminder of the importance of remembrance. Additional design details reference locations connected to that day and the spirit of unity that followed. The release represents the latest chapter in Born Primitive's broader commitment to supporting veterans, first responders, and their families. In the past 2 years alone, Born Primitive has already eliminated over $51 million in medical debt for over 25,000 veterans with the help of Black Rifle Coffee Company. Additionally, they have donated over $2 million to various charities with an emphasis on supporting the military and first responder communities. This is not the first time Born Primitive has used a commemorative footwear release to support those who serve. In 2024, the company launched a limited-edition Savage 1 honoring the 80th anniversary of the D-Day landings, the profits of which helped fund over 50 WWII Veterans' return to Normandy, France via the Best Defense Foundation. The response reinforced the company's belief that thoughtfully designed products can preserve important stories while creating meaningful support for the communities connected to them. About Born Primitive Born Primitive is a premium apparel and footwear brand that equips athletes, professionals, sportsmen, first responders, and everyday individuals to relentlessly pursue their best. Headquartered in Virginia Beach, Virginia, the company was founded in 2014 by former Navy SEAL Lieutenant Bear Handlon and Co-Founder Mallory Riley. Today, Born Primitive designs footwear and apparel products across athletic, lifestyle, tactical, outdoor, and workwear categories and has generated more than $51 million in impact for veterans, first responders, small businesses, and communities in need. To learn more, visit BornPrimitive.com. SOURCE Born Primitive LLC

Torture of wounded coyote captured on video, man responsible confesses on social media post. * Last Updated 1 day ago LARAMIE, WY - The Wyoming Game and Fish Department has confirmed that it's investigating a graphic video of a man, a Wyoming resident, grabbing a seemingly wounded coyote by its tail, tossing the animal, then chasing it down to kick, stab and taunt it. The video also was sent to Cowboy State Daily by a private investigator, Reece Soukoroff, who said he was the person who also sent it to Game and Fish. Game and Fish Spokeswoman Amanda Fry said that department is investigating the alleged incident. Because the matter is under investigation, Game and Fish could not offer any further information or comment, she said. A Riverton, Wyoming man who is well-known in the hunting community - Aron Snyder - confirmed he's the person seen tossing, kicking and stabbing a coyote in a video. The video is "a very bad optic," he says while apologizing in a weekend social media post. Snyder also confirmed that because of the video, his employment has been terminated, and that he accepts that decision. After the video emerged, the Born Primitive Outdoor clothing and gear company - that had partnered with Snyder in a branding agreement - announced that it had fired Snyder. "Born Primitive Outdoor supports ethical hunting and holds itself and its partners to that standard," the company says in the announcement. "The behavior shown in the video involving Aron Snyder does not align with that standard. "As a result, Aron Snyder is no longer an employee of Born Primitive." What the video depicts. The video takes place in what appears to be a winter landscape and begins with Snyder reaching under some sagebrush and grabbing the coyote by its tail while someone else takes video. There's blood on the ground near the sagebrush, indicating it had possibly already been injured. He pulls the coyote out from under the bush by the tail and flings it several yards. The coyote, which appears to have blood on it, tries to run but its mobility appears to be compromised. Snyder pursues the coyote, catches up to it and kicks it in the head. The coyote then apparently barks and falls over on its side. Snyder produces a knife, circles the prone animal, and stabs the coyote once in the front shoulder area. Then he kicks the animal again and taps it on the head with the knife's blade while the coyote raises its head with its mouth open looking at the man. Sourkoroff said he was hired by a client, who will remain anonymous, to look into the incident. He sent correspondence to Cowboy State Daily as well as wildlife agencies, animal welfare groups and other organizations in several states and in British Columbia, Canada. In a text message exchange with Cowboy State Daily, he said his client hasn't yet been able to identify exactly when and where the video was taken. 'Worse than Cody Roberts' Wayne Pacelle, president of Animal Wellness Action and the Center for a Humane Economy, told Cowboy State Daily that his organization had received Sourkoroff's correspondence. After viewing the video, he called it "revolting and sickening." "In a certain way, it's worse than Cody Roberts," he said, referencing the Daniel, Wyoming, resident who attracted global attention after capturing, tormenting and killing a wolf in 2024. Animal Wellness Action was among groups that raised money for a reward that helped bring a felony animal cruelty charge against Roberts. There was never video released of Roberts allegedly running the wolf down with a snowmobile, he said. "Here (in the coyote video) you see the sadistic behavior of this man. This is the very essence of cruelty to animals," Pacelle said. Regarding whether Animal Wellness Action will take similar steps in the coyote case, and put up reward money, Pacelle said he "wants to know more before making an assessment." That could include determining whether the alleged offense too place on federal land, in which case federal animal cruelty charges might apply, he said. 'This is not us' Paul Ulrich, president of the Wyoming Sportsmanship group, told Cowboy State Daily that he was "thoroughly and utterly disgusted" by the video. "Nothing in this video shows sportsmanship or any degree of predator control" Ulrich said, adding that it instead is rank animal cruelty. Wyoming Sportsmanship was founded in response the Roberts incident. The group was pivotal in getting the so-called "clean kill bill" passed by the Wyoming Legislature. That bill made it a crime to deliberately prolong the suffering of a predatory animal, rather than kill it as quickly as possible. The investigation into what the video depicts could result in that law being applied, Ulrich said. "Our expectation is that a county attorney will take a close look at this, take a close look at the hard work we put into the Clean Kill Bill and press charges," he said. "Throw the book at this individual." Wyoming Sportsmanship also lobbied for prosecution in the case of the alleged torture of a cow moose in Unita County in 2024. Like the cases involving the moose and the wolf in Daniel, what's seen in the coyote video doesn't reflect Wyoming hunters' and conservationists' values, and should be broadly condemned, Ulrich said. "I'm grateful for every Wyoming resident that sees this as abhorrent and disgusting behavior. And makes it clear that Wyoming isn't going to tolerate that," Ulrich said. Share via: