TikTok Live Auction Host
About the job
- Fluent or native-level English.
- Comfort speaking confidently on camera for extended periods.
- Strong presentation and storytelling abilities.
- Ability to multitask while interacting with live audiences.
- Ability to work independently and collaboratively in a fast-paced environment.
- No history of TikTok platform policy violations.
- Host engaging TikTok Shop live auction and live shopping sessions.
- Present products and demonstrate key features, benefits, and unique selling points.
- Create excitement and urgency during live auction events to encourage viewer participation and purchases.
- Interact with viewers through live chat by answering product questions and addressing customer concerns.
- Build rapport with audiences through entertaining, informative, and high-energy presentations.
- Maintain a professional on-camera presence while representing the Sunny Health & Fitness brand.
- Drive live-stream sales by using product demonstrations and persuasive selling techniques.
- Encourage audience interaction through polls, giveaways, Q&A sessions, and other engagement strategies.
- Promote limited-time offers, flash deals, and auction incentives to increase conversions.
- Understand customer needs and recommend products accordingly.
- Collaborate with marketing and operations teams to develop live-stream concepts and promotional campaigns.
- Assist in writing live-stream scripts, talking points, and product presentations.
- Record promotional videos, product demonstrations, and short-form content for TikTok and other social media platforms.
- Participate in creative brainstorming sessions to improve audience engagement.
- Refine presentation style, product positioning, and sales strategies based on performance data.
- Stay current with TikTok Shop trends, platform updates, live commerce best practices, and auction features.
About the company
Sunny Health & Fitness provides a broad range of home gym equipment, including exercise bikes, treadmills, rowers, and elliptical machines, sold directly to consumers through its online platform. Its products are designed to help people maintain a healthy lifestyle at home, offering reliable and affordable options with warranties to ensure customer trust. The gear works as standard cardiovascular and strength-training machines—consumers choose equipment suitable for their space and fitness goals, and use at-home routines supported by the company’s direct-to-consumer sales model. The company differentiates itself from competitors through direct online sales, competitive pricing, frequent promotions, and warranties, prioritizing customer satisfaction and accessibility. Its goal is to make quality home fitness equipment easy to buy and dependable for everyday use.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Industry, California
Founded
2002
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Simplify's Take
What believers are saying
- Sunny AI Fitness Coach 2.0 launched August 2025, boosting engagement and personalization.
- SunnyFit’s March 2026 anniversary promotion shows active user growth and retention investment.
- The JLL deal positions Sunny for broader connected-fitness sales across US and UK markets.
What critics are saying
- JLL integration can distract management and dilute margins through 2026.
- Google Play shows AI Fitness Helper beta, signaling product still requires refinement.
- A class-action treadmill investigation in December 2025 threatens brand trust and warranty costs.
What makes Sunny Health & Fitness unique
- SunnyFit app bundles AI coaching with Sunny equipment, reinforcing an integrated ecosystem.
- The 2025 JLL Fitness acquisition expands Sunny’s UK and European distribution reach.
- Sunny sells direct-to-consumer, controlling pricing, promotions, and customer relationships.
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Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- 401(k) Company Match
- Paid Sick Leave
- Paid Holidays
- Paid Vacation
- Employee Discounts