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Red Bull

Manufactures and markets energy drinks

Trade Marketing Specialist - On Premise

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeCopenhagen, DenmarkIn-person

About the Job

Requirements

  • Experience in sales, marketing, brand management, fast-moving consumer goods, or a similar commercial or operational role.
  • Experience developing and executing campaigns, customer activations, or point-of-sale solutions that deliver market results.
  • Ability to drive projects from idea to completion while managing budgets and deadlines.
  • Analytical and creative thinking, project management skills, and initiative.
  • Commercial mindset and ability to bring diverse stakeholders together around a shared goal.
  • Relevant higher education in sales, marketing, economics, or a similar field.
  • Strong spoken and written communication in Danish and English.

Responsibilities

  • Develop and implement commercial marketing concepts, campaigns, and activations that strengthen Red Bull’s visibility and drive sales across On Premise.
  • Prepare marketing plans and activations in close collaboration with marketing, sales, and key account management.
  • Translate consumer insights and strategic priorities into relevant local initiatives.
  • Support the development and implementation of business plans, campaigns, product launches, and new growth opportunities.
  • Develop and optimize the point-of-sale portfolio and sales tools, including physical and digital solutions.
  • Collaborate with marketing, key account management, sales, and the Festival & Event Specialist to identify and realize growth opportunities.
  • Ensure effective production, procurement, and inventory management of marketing materials in collaboration with suppliers.
  • Equip sales, key account management, and the Festival & Event Specialist with tools, guidelines, and best practices to strengthen execution across On Premise segments.
  • Ensure excellent execution at the point of purchase through relevant and effective point-of-sale and product communication.
  • Lead own initiatives, taking responsibility for budgets, timelines, and cross-team coordination.
  • Analyze and evaluate activation impact, focusing on ongoing optimization and scaling.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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