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MoneyHero Group

Personal finance comparison platforms & fintech

Senior Associate - SEO

SEO MarketingConfirmed live in the last 24 hours
Full-timeRemote in MalaysiaNo salary listed

About the Job

Requirements

  • At least 6 years of experience in business-to-consumer search engine optimization, including hands-on technical SEO and content marketing or optimization experience.
  • Strong practical expertise in technical SEO and content SEO, with the ability to diagnose issues independently, prioritize opportunities, and drive implementation from discovery through quality assurance and performance measurement.
  • Deep understanding of crawling, rendering, indexation, site architecture, URL structure, redirects, canonical tags, XML sitemaps, robots.txt, hreflang, breadcrumbs, taxonomy and tag architecture, internal linking, structured data, Core Web Vitals, and dynamic and static pages.
  • Proven experience supporting or owning content management system, platform, domain, or large-scale URL migrations, including redirect mapping, staging audits, launch validation, and post-migration traffic and indexation monitoring.
  • Strong understanding of AI Overviews, Generative Engine Optimization, and AI search, including how search engines and large language model-powered systems discover, retrieve, evaluate, and surface information across Google AI experiences, ChatGPT Search, Perplexity, and emerging platforms.
  • Hands-on experience with Screaming Frog, DeepCrawl, or Lumar for crawling and auditing; Ahrefs, Semrush, and Moz for research and ranking; SurferSEO, NeuronWriter, or Perplexity for AI-assisted research and optimization; and Google Search Console and GA4. BigQuery experience is also relevant, and API usage with Google Search Console is a plus.
  • Writing skills in Traditional Chinese and fluent verbal and written English, with a strong understanding of Taiwanese search behavior, terminology, and local market context.
  • Comfort reading and editing HTML and CSS. Knowledge of JavaScript SEO, React or Next.js, and implementation of advanced structured data.
  • Strong stakeholder management and project ownership skills, with experience working effectively with Product, Engineering, and Content teams and exceeding aggressive growth targets.

Responsibilities

  • Develop and execute a localized Taiwan SEO roadmap that balances technical SEO, content performance, AI search visibility, and conversion growth to maximize high-intent unpaid traffic.
  • Own and optimize crawling, indexation, site architecture, URL structure, canonicals, XML sitemaps, robots directives, hreflang, breadcrumbs, taxonomy, internal linking, structured data, Core Web Vitals, and JavaScript rendering. Diagnose technical issues and translate findings into actionable requirements for Product and Engineering teams.
  • Own SEO planning and quality assurance for content management system, platform, domain, or URL migrations, including URL inventory, redirect mapping, canonical and hreflang validation, sitemap and robots configuration, breadcrumb and taxonomy architecture, internal linking, structured data, staging audits, and post-launch monitoring to minimize organic traffic loss.
  • Develop strategies to increase brand and content visibility across Google AI Overviews and AI Mode, ChatGPT Search, Perplexity, and emerging AI search environments. Optimize semantic relevance, entity authority, information retrievability, citation visibility, and AI crawler accessibility.
  • Work with Content teams to build search-first content frameworks for users and machine retrieval, including answer-first structures, query decomposition, topic and entity coverage, clear heading hierarchy, contextual internal linking, first-party insights, authoritative sourcing, and content freshness.
  • Use AI tools to accelerate keyword research, clustering, competitor analysis, content gap identification, and localization while maintaining accuracy, originality, editorial quality, and Taiwan relevance.
  • Collaborate with Product and Tech teams in Agile sprints to ensure SEO requirements, including hreflang and canonicals, are prioritized in the regional product roadmap.
  • Execute organic link-building campaigns through content exchanges and digital public relations to restore Domain Authority and E-E-A-T after core updates.

Desired Qualifications

  • Google Search Console API usage is a plus.

About the Company

MoneyHero Group

Personal finance comparison platforms & fintech

MoneyHero Group runs digital comparison platforms across Greater Southeast Asia to help consumers research, compare, and apply for financial products such as credit cards, loans, and insurance. Its sites provide content, reviews, and comparison tools, and revenue comes from financial institutions paid for successful connections and applications; it also operates Creatory, a B2B technology platform that enables third-party channels and content creators to monetize their audiences. The company distinguishes itself with a multi-market presence and a diversified brand portfolio (MoneyHero, SingSaver, Money101, Moneymax, Seedly) along with a separate B2B tech arm that serves partners. Its goal is to make it easy for people to find and apply for suitable financial products while building a profitable, scalable digital finance ecosystem for both consumers and partners.

Company size
201-500
Company stage
IPO
Headquarters
Wan Chai District, Hong Kong
Founded
2014

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