Social Media Influencer Relations Coordinator

Your Mission: To cultivate and maintain relationships with social media influencers with the goal of creating exciting and dynamic partnerships and content and furthering the discussion around animal rights. 

Who is PETA’s social team?

Our social media team comprises creators, coordinators, and managers who strategize and create engaging content to raise awareness for animals in need, as well as correspondents who communicate with hundreds of curious people online every single day. Our influencer work has been awarded by the Webbys’ Anthem Awards and our social content has been featured in countless media outlets, from Late Night with Seth Meyers to CNN to The New York Times to The Late Show with Stephen Colbert. One single post on one of our accounts can often reach over one million people, so there is no question that if you join our team, you will be making an impact. 

 Location:

Preferred locations include New York City, Los Angeles, Austin, or Miami, but is not required 

Primary Responsibilities and Duties: 

• Seek out and develop professional relationships with influencers and their entourages across social media platforms in order to set up cross-promotional partnerships

• Stay on top of social media trends from the latest TikTok audio to the newest Instagram aesthetic, and use them as inspiration to devise ways to encourage animal rights action for influencers

• Develop and oversee influencer experiences, photoshoots, events, and unboxing campaigns from start to finish—inclusive of concept development, execution, influencer communication, expense management, and event reporting

• Identify and pursue opportunities for influencer outreach, attending performances, festivals, and social media events, virtually and in-person when possible 

• Attend brainstorms and weekly meetings with various departments to identify outreach and promo opportunities, discuss new and upcoming campaigns, and plan content

• Track, measure, and analyze performance across influencer marketing efforts to identify and share key learnings and insights

• Maintain a database of influencer contacts and engagement

• Perform any other duties assigned by the supervisor