Wealthfront uses robo-advisors to automatically manage and rebalance clients' portfolios for long-term growth through an online platform. It also offers a high-yield cash account via partner banks, a diversified bond portfolio with dividends and tax advantages, and a stock discovery/trading platform for quick equity investments. Revenue comes from advisory fees deducted from investment returns, aligning the platform’s earnings with client results. Its aim is to provide accessible, automated financial tools that make saving, investing, and growing wealth straightforward for individuals.
Company Size
201-500
Company Stage
IPO
Headquarters
Palo Alto, California
Founded
2011
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