Compensation Overview

Role Description

Responsibilities

• Positioning & Messaging: Craft insights-backed product positioning and messaging that serves as the keystone for internal and external launch assets, marketing programs, web copy, presentations and more.
• Research: Partner with internal and external research teams to be an expert in our customers, competitors, and the market. Ensure product narratives and launch plans are communicated crisply and informed by market insights and continuously speaking to our target customers’ challenges and pain points. Act as the voice of the customer and market in product development, design, and strategy sessions.
• Go-to-Market Execution: Develop and execute on full-funnel product go-to-market strategies and tactical plans, collaborating closely with the product, pricing & packaging, growth, and integrated marketing teams on content and campaign development. Continuously bring GTM learnings back to the product team to inform product development.
• Enablement: Create customer and sales enablement materials, partnering with content, CX, and enablement teams to ensure content is produced and delivered in a tailored way for customers.
• Culture: Embody our core values and uphold our unique company culture. We value diversity and inclusion, and encourage our team members to be their authentic selves at work.

Requirements

• 6+ years of work experience, with 4+ years of B2B product marketing, with a focus on SaaS tools
• Efficient, highly productive multitasker; ability to navigate ambiguity and eager to learn
• Proven success collaborating closely with Product, Marketing, Growth and Research teams to deeply understand customers, develop messaging, create content, and develop and deliver on go-to-market plans
• Excellent communication skills (written, verbal, visual), both for internal audiences at all levels of the organization and customer-facing messaging
• Both technically deep and business savvy enough to interface with all levels and disciplines within the organization
• Strong project management skills; results-focused with impactful execution and follow-through; highly detail-oriented
• Bachelor’s degree; MBA nice-to-have

Top 3 traits

• Solid product marketing experience, with track record of informing pre-build and driving growth, preferably specifically in the B2B SaaS space
• Experience specifically nurturing, growing and expanding existing customer adoption on products
• Strong attention to detail and ability to build trust amongst XFN stakeholders through work product and collaborative skills