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Red Bull

Manufactures and markets energy drinks

Key Account Manager

Account ManagementConfirmed live in the last 24 hours
Full-timeMontreal, QC, CanadaNo salary listed

About the Job

Requirements

  • At least 3 years of sales experience or equivalent category-management experience, ideally in beverages, consumer packaged goods, fast-moving consumer goods, or direct-store-delivery operations.
  • Strong analytical skills and experience using internal and external data sources such as Nielsen and IRI.
  • Strong communication and active-listening skills.
  • Creativity and a solution-oriented approach.
  • In-depth knowledge of the fast-moving consumer goods industry.
  • Ability to work independently with autonomy and motivation.
  • Proficiency in Microsoft Excel and PowerPoint.
  • Fluency in English and French.
  • Willingness to travel 20–30%.

Responsibilities

  • Increase Red Bull's presence and improve in-store execution according to Red Bull's Perfect Store standards.
  • Ensure distribution of priority packages according to headquarters recommendations.
  • Ensure planograms for assigned key accounts comply with Red Bull standards.
  • Promote Red Bull's strategic vision using available best practices and tools.
  • Adapt presentations to better meet customer needs.
  • Develop an annual promotional calendar aligned with national objectives.
  • Sell Red Bull standards and the 4P strategy creatively to meet customer needs.
  • Ensure promotions include effective promotional materials and additional displays.
  • Adapt sales presentations to achieve account objectives while supporting effective permanent displays.
  • Evaluate return on investment before recommending promotional materials or customized solutions.
  • Identify gaps within regional key accounts and develop corrective plans.
  • Build relationships with key decision-makers through business reviews and regular communications.
  • Lead execution of account programs with local decision-makers.
  • Identify additional opportunities beyond established programs.
  • Maintain current, in-depth knowledge of local accounts.
  • Develop relationships and connections with key accounts beyond the buyer level.
  • Develop annual customer marketing agreements and manage associated funds for designated key accounts.
  • Evaluate return on investment for pay-for-space agreements with the category analyst and communicate key learnings to the national accounts director.
  • Conduct post-promotion analyses to evaluate effectiveness.
  • Conduct quarterly business reviews.
  • Proactively share examples of Red Bull marketing activities to demonstrate differentiation from competitors.
  • Provide strategic market insights to improve promotion, pricing, and product-presentation practices.
  • Use appropriate communication processes to keep field teams informed about key-account programs and initiatives.
  • Regularly visit field teams to maintain direct contact and encourage open communication.

Desired Qualifications

  • Previous experience with SAP.
  • Knowledge of how major regional accounts operate.
  • A bachelor's degree.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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