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Dentsu

Marketing analytics and digital advertising solutions

Associate Director - Social Analytics

Social Media AnalyticsConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$94.9k - $138k /yrHybrid

About the Job

Requirements

  • Have 5+ years of experience in social analytics, social intelligence, marketing analytics, consumer insights, or related fields.
  • Have experience translating data into clear business recommendations and strategic actions.
  • Be familiar with social listening and analytics platforms such as Brandwatch, Sprinklr, Sprout Social, Talkwalker, Meltwater, or similar tools.
  • Have experience evaluating performance across social, content, influencer, paid media, or integrated marketing programs.
  • Have data storytelling and presentation skills.
  • Have experience building reports, dashboards, or measurement frameworks that support decision-making.
  • Be able to collaborate across cross-functional teams in a fast-paced environment.
  • Have curiosity about emerging technologies, automation, and innovative approaches to analytics.

Responsibilities

  • Bring social analytics, social listening, and audience insights into the strategic planning process.
  • Lead social intelligence initiatives to uncover cultural trends, audience behaviors, competitive insights, and emerging opportunities.
  • Develop measurement frameworks and key performance indicators across paid, owned, earned, and influencer marketing programs.
  • Analyze social and marketing performance data to identify actionable insights and strategic recommendations.
  • Create dashboards, reports, and executive-ready presentations that clearly communicate findings and business impact.
  • Partner with analytics, media, strategy, and technology teams to improve reporting processes and data solutions.
  • Present insights and recommendations to clients and internal stakeholders.
  • Help evolve analytics capabilities through automation, innovation, and new approaches to measurement and reporting.
  • Explore emerging analytics and artificial intelligence-powered tools that improve efficiency and insight generation.

Desired Qualifications

  • Have agency experience.
  • Have experience with Tableau, Power BI, SQL, or other data visualization and analytics tools.
  • Have experience with audience research tools such as GWI, YouGov, MRI-Simmons, or similar platforms.
  • Be familiar with artificial intelligence-assisted analytics and reporting workflows.

About the Company

Dentsu

Marketing analytics and digital advertising solutions

Dentsu International is a global marketing and advertising partner that helps brands grow by navigating the digital economy and using data-driven insights. Its services include consumer intelligence to understand customer behavior, digital marketing and advertising to reach audiences, customer experience management (CXM) to improve interactions, and gaming solutions to engage audiences. The company earns revenue through service fees, project work, and long-term contracts with a diverse mix of clients across retail, technology, and entertainment. Its approach combines research and analysis to set industry-focused insights and drive growth, while collaborating across disciplines to deliver integrated marketing solutions. Dentsu also pursues social impact initiatives, promoting inclusion and positive change in the industry and communities.

Company size
10,001+
Company stage
IPO
Headquarters
Tokyo, Japan
Founded
1901

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