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Sanofi

Global pharma company; vaccines and R&D

Director Consumer Marketing

Brand & Creative MarketingUpdated on Nov 11
Full-timeCambridge, MA, USA$178.5k - $257.8k

About the Job

Requirements

  • At least 5 years of progressive experience in biopharma marketing, commercial strategy, or related fields.
  • Demonstrated success leading U.S. consumer brand strategy, preferably across multiple lifecycle stages.
  • Strong expertise in digital marketing, omnichannel engagement, analytics, and emerging artificial intelligence applications in commercial settings.
  • Ability to lead in a matrix environment, influence senior stakeholders, and drive alignment without direct authority.
  • Experience managing or stewarding significant budgets with a track record of return-on-investment-driven optimization.

Responsibilities

  • Lead the development and evolution of the Kevzara U.S. consumer brand strategy, ensuring alignment with lifecycle management priorities and long-term brand ambition.
  • Translate clinical, market, and competitive insights into strategic choices and differentiated value propositions for consumer audiences.
  • Partner with Medical, Market Access, Insights, Field Leadership, and Global teams to ensure strategic cohesion and execution.
  • Drive adoption of innovative consumer engagement models, including advanced digital, omnichannel, analytics, and artificial-intelligence-enabled strategies.
  • Champion experimentation and test-and-learn approaches to accelerate learning cycles and identify growth opportunities.
  • Collaborate with data science, digital excellence, and technology partners to embed predictive analytics, personalization, and automation into consumer marketing.
  • Influence and align cross-functional partners around strategic priorities, investment decisions, and performance expectations.
  • Serve as a senior thought partner to brand leadership, field teams, and executive stakeholders.
  • Lead without authority, modeling an enterprise mindset, collaboration, and strategic clarity.
  • Own investment prioritization across consumer marketing initiatives, allocating resources to high-value opportunities.
  • Establish and uphold return-on-investment and brand-on-investment discipline, using analytics to optimize performance and inform future investment decisions.
  • Partner with Finance and Insights to develop forecasting assumptions, scenario plans, and performance dashboards.

Desired Qualifications

  • Experience leading U.S. consumer brand strategy across multiple lifecycle stages is preferred.

About the Company

Sanofi

Global pharma company; vaccines and R&D

Sanofi is a global pharmaceutical and biotechnology company that develops, manufactures, and sells prescription medicines, over-the-counter products, and vaccines. Its products span immunology, oncology, rare diseases, and vaccines, addressing unmet medical needs through a strong focus on research and development. Sanofi's core product model relies on large-scale R&D, strategic partnerships, and licensing to bring new therapies to markets, with revenue generated from product sales and collaborations. The company differentiates itself by leveraging its global reach, diverse portfolio, and emphasis on patient-centric solutions, safety, and quality to navigate regulatory environments in developed and emerging markets. The company’s goal is to improve health outcomes and quality of life for people worldwide by delivering innovative treatments and vaccines that meet unmet medical needs.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1973

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