Full-Time
Head of Product Marketing
Confirmed live in the last 24 hours
Step Mobile
201-500 employees
Fintech startup for credit building services
Senior
Palo Alto, CA, USA + 1 more
More locations: Remote in USA
Job can be performed in Palo Alto, CA or remotely.
- 7+ years experience in marketing; 5+ of those years in product marketing, with a preference for some experience in a startup environment
- Product marketing experience working across the funnel in B2C tech and/or a consumer app
- Strong preference for a player-coach role, unafraid to roll-up your sleeves and get hands-on with campaign development
- Experience managing a nascent product marketing/lifecycle marketing team with direct responsibility for owned communication channels
- Excellent written communication skills, with an ability to craft a clear and compelling narrative for unique audiences
- Analytical and experimental mindset, can use and leverage data and insights to brainstorm ideas, make decisions and drive growth
- Lead go-to-market strategy, planning, and launches for the entire portfolio: core banking, credit, rewards, lending, and investing
- Develop and lead a full-funnel lifecycle marketing perspective from top-of-funnel awareness through ongoing engagement and retention
- Partner with the broader marketing team to execute campaigns that drive new signups, expansion, and/or product adoption
- Advocate for our customers through research and discovery work; translate their needs to inform and influence our product roadmaps
- Effectively partner with product, design, customer support, engineering, and other company functions while focusing on down-funnel conversion and retention
- Oversee and lead the team’s development of annual and quarterly plans to drive growth across the customer lifecycle to generate high impact and meaningful learnings
- Build and coach a small team of lifecycle marketers; lead with a passion for learning and development
Step Mobile provides banking services aimed at helping individuals under 18 build a positive credit history. Their main product is a secured Visa Credit Building Card, which allows users to start establishing credit early, along with a savings account offering a 5.00% interest rate. Users can also invest in fractional shares of stocks, ETFs, and bitcoin with no commission fees. Step Mobile differentiates itself with a subscription model, charging $99 per year, while focusing on accessible and user-friendly financial solutions.
Company Stage
N/A
Total Funding
$171.5M
Headquarters
Palo Alto, California
Founded
2018
6 month growth
↑ 10%1 year growth
↑ 10%2 year growth
↑ 19%
Simplify's Take
What believers are saying
- The launch of the Step Black Visa Signature® card and a 5% savings account rate positions Step Mobile as a competitive player in the fintech market.
- Securing $300 million in debt funding allows Step Mobile to accelerate growth and expand its product offerings, including crypto investing and financial literacy programs.
- The company's innovative approach to credit building and high-yield savings accounts can attract a loyal customer base from a young age, fostering long-term growth.
What critics are saying
- The collapse of Synapse highlights the vulnerability of fintech companies to third-party risks, which could impact Step Mobile's operations if a similar situation arises.
- The competitive landscape in fintech, with giants like Apple entering the high-yield savings market, could pressure Step Mobile to continuously innovate to maintain its edge.
What makes Step Mobile unique
- Step Mobile focuses on helping individuals under 18 build a positive credit history, a niche market often overlooked by traditional banks.
- The company's partnership with Visa and Evolve Bank & Trust ensures robust fraud protection and FDIC insurance, enhancing user trust and security.
- Step Mobile's offering of fractional shares and cryptocurrency investments with no commission fees makes investing accessible to younger and less affluent users.
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