A

Alan

Digital health insurance platform with telemedicine

Founding Growth

Growth MarketingConfirmed live in the last 24 hours
Full-timeParis, FranceNo salary listed

About the Job

Requirements

  • Fluency in French and English.
  • Experience growing a B2C product from its early days, ideally as the first growth or go-to-market hire for a subscription in health, wellbeing or e-commerce.
  • Ability to prioritize across a broad range of growth activities, identify channels and angles, execute, measure results and move to the next opportunity.
  • Experience with lifecycle and customer relationship management at scale, including segmentation, behavioral triggers and in-app moments, using Customer.io, Braze or equivalent.
  • Ability to read funnels, build cohorts, set up holdout tests and assess results, measuring subscribers, retention and revenue.
  • Ability to take work from strategy through copy, campaign production and dashboards; strong, fast writing and ability to translate complex medical topics into clear, appealing messaging.
  • Ability to speak with members regularly and work comfortably with human resources decision-makers.
  • Fluency with artificial intelligence tools for creating assets and copy variants, building segments and analyses, and developing tools, while exercising judgment about what to publish.
  • Interest in health and ability to create credible messages that withstand medical scrutiny.

Responsibilities

  • Build the direct-to-member customer relationship management and lifecycle engine, including segments, triggers, sequences and in-app moments.
  • Use product data to decide which members should receive Precision offers, when and where, and identify relevant actions, traits and life moments.
  • Position Precision within other product teams’ surfaces, coordinating with their teams and delivering timely messages.
  • Own post-purchase recurrence, including activation after the first check-up, retests, renewals and reactivation.
  • Define the business model, offer format, pricing logic and sales motion for offering Precision to client companies’ employees.
  • Work with the business-to-business marketing team to understand sales and account management constraints, provide pitch materials and set targets.
  • Meet human resources buyers to learn what drives purchasing decisions.
  • Apply business-to-consumer health and e-commerce acquisition approaches to users who are not Alan-insured, using paid acquisition, influencer marketing, partnerships and brand.
  • Talk to members regularly, define the value proposition and messaging for advanced prevention, and advocate for corresponding product changes.
  • Build the brand and explain advanced prevention clearly and credibly in coordination with the brand team.
  • Work with medical and legal teams to address health communication regulations, including medical biology, health claims, influencer rules and use of health data for targeting.
  • Measure funnels, cohorts, holdouts and channel performance; choose the next growth bet, stop ineffective approaches and share findings.
  • Own work end to end, from strategy through campaign design, writing, building, production launch and iteration.

Desired Qualifications

  • Experience with regulated health communication, including claims, health data or medical services.
  • Experience in business-to-business-to-consumer, employee benefits or human resources technology.
  • Experience with paid acquisition and influencer marketing in business-to-consumer settings.
  • Experience pricing and packaging subscription offers.
  • Personal familiarity with health tools and products such as Whoop, Oura, blood tests and supplements.

About the Company

Alan

Digital health insurance platform with telemedicine

Alan offers digital health insurance and a healthcare platform in Europe, providing B2B2C insurance plans and a super-app that handles claims, telemedicine, and prevention across France, Belgium, and Spain. The product works as an integrated ecosystem: employers or partners offer insurance to employees (B2B2C), while users access claims processing, virtual care, and preventive health services through a single app. It differentiates itself by combining insurance with a unified, user-friendly platform that covers claims, telemedicine, and prevention in multiple countries, and by pursuing AI-powered prevention and care services, as well as growth through acquisitions and international expansion. Alan’s goal is to scale its European footprint, broaden its services through acquisitions, and deploy AI-driven prevention and care to improve health outcomes and user experience.

Company size
1,001-5,000
Company stage
Growth Equity (Venture Capital)
Total funding
$1.3B
Headquarters
Paris, France
Founded
2016

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