Bachelor's degree in marketing, media planning, or analytics.
Responsibilities
Develop and manage the annual paid media strategy and budget in coordination with client and internal teams.
Create innovative media buys using a mix of traditional, digital, programmatic, and community-based platforms.
Ensure equitable reach for Black, Latino, Asian, immigrant, and rural communities.
Negotiate vendor contracts, oversee placement schedules, and track key performance indicators such as reach, frequency, and engagement.
Partner with the Data Analyst to monitor media performance and refine buys based on randomized controlled trial and evaluation data.
Collaborate with the Creative Director to ensure consistent and resonant message delivery across all media.
Provide monthly media performance reports with actionable insights.
Desired Qualifications
Seven or more years of experience in media strategy and buying, preferably in public sector or health awareness campaigns.
Deep understanding of equitable media planning and multicultural engagement.
Experience with Google Ads, Meta Ads, over-the-top media, and community-based media buying.
About Us: Blueprint Creative Group is a strategic communications agency supporting state, local, and federal government agencies with enterprise-wide communications, public affairs, and program management.
Position Overview: The Media Strategist and Buyer designs and executes an annual media plan that achieves equitable reach across priority populations. This role ensures that all placements are cost-effective, measurable, and culturally targeted.
Key Responsibilities:
Develop and manage the annual paid media strategy and budget in coordination with client and internal teams.
Create innovative media buys using a mix of traditional, digital, programmatic, and community-based platforms.
Ensure equitable reach for Black, Latino, Asian, immigrant, and rural communities.
Negotiate vendor contracts, oversee placement schedules, and track KPIs such as reach, frequency, and engagement.
Partner with the Data Analyst to monitor media performance and refine buys based on RCT and evaluation data.
Collaborate with the Creative Director to ensure consistent and resonant message delivery across all media.
Provide monthly media performance reports with actionable insights.
Qualifications:
Bachelor’s degree in marketing, media planning, or analytics.
7+ years in media strategy and buying, preferably in public sector or health awareness campaigns.
Deep understanding of equitable media planning and multicultural engagement.
Experience with Google Ads, Meta Ads, OTT, and community-based media buying.
This position is Remote/Telecommute job. Massachusetts residence is a plus.