Community Marketing Representative
Wolverine World Wide
Community Marketing Representative
Wolverine World Wide
Global footwear company with multiple brands
As an integral part of our marketing team, your role is to strategically position the brand at the heart of the running culture and enhance brand presence within the region by means of community marketing initiatives and partnerships. You are deeply immersed in and closely connected with the running community, which will enable you to cultivate a prominent physical and digital Saucony community. Serving as genuine brand ambassadors, you will represent Saucony, fostering engagement with end-consumers and effectively conveying our seasonal marketing narratives at events, within retail settings as well in the digital environment of the brand. Maintaining strong relationships with both, the community and our numerous retail partners is paramount for our Community Marketing Rep. This role will be split between London (60%) and the rest of the UK, with a strong focus on communities and retailers across the country (40%).
Collaborating with running clubs, non-profit organisations and brand ambassadors to assemble a team dedicated to engaging the community and promoting brand perception
Act as the brand´s vigilant observers and communicators, conveying our brand positioning, monitoring competitors and reporting on potential competitive activities
Craft genuine social media content to enhance the brand´s community-oriented approach through digital platforms
Boosting the community database through the implementation of tailored customer acquisition strategies
Promoting brand visibility within the core of the running culture in the EMEA region through the organization, implementation, and engagement in major running events
Offering assistance and education to local retail staff in order to uphold and adhere to in-store brand marketing standards, as well as consistently offering product education and guidance on DTC platforms
Creating and implementing community events to drive consumer love at run specialty and sporting good stores
Coordinating community marketing initiatives with regional wholesale partners
Your enthusiasm for community is matched by your passion for running and experiencing it to the fullest
You have a strong connection to the current events and activities taking place within the running community
You have a robust background in event planning
You strive for the most effective solutions, prioritizing what is right over what is convenient
You are able to confidently talk about brand and a creative awareness
You have an affinity to running and/or an active lifestyle
You are an excellent communicator in English.
You have high energy levels and are able to work flexibly, includes weekend work.
You come with strong “People Skills” with the ability to develop and maintain relationships with the consumer, key retailers and their staff.
A professional background in crafting social media content is a plus
Working knowledge of products both Saucony styles and of our competitors
Highly competent when dealing with IT, including Microsoft Office and PowerPoint
Travel expenses paid.
Field based – 50%+ of time on the road
Must be willing to spend time away from home each week.
Must be prepared to work occasional weekends if needed.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine World Wide, Inc. (NYSE: WWW) is a global footwear and apparel company driven by a vision toMake. Every Day. Better. Founded in 1883, the Company builds and grows iconic brands includingMerrell®,Saucony®,Wolverine®,Sweaty Betty®,Chaco®,Hush Puppies®,Stride Rite®,HYTEST®, andBates®, along with footwear licenses forCat® andHarley-Davidson®. Headquartered in Rockford, Michigan, the Company’s products are sold in approximately 170 countries and territories worldwide. For more information, visitwww.wolverineworldwide.com.
In 2025, the Company was recognized byFootwear News as Company of the Year, byForbes as one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and byInspiring Workplaces as one of the Most Inspiring Workplaces Globally.
Wolverine Worldwide is a Certified™ Great Place To Work®.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.
Global footwear company with multiple brands
Wolverine World Wide is a global footwear company that owns and manages a diverse portfolio of brands, including Saucony, Keds, Stride Rite, and Sperry Top-Sider. The company develops and sells a range of shoes and related products for everyday wear and performance across its brand lineup. Its products are produced through the company’s network of brands, suppliers, and manufacturing partners, offering different styles, materials, and price points to meet various consumer needs. Wolverine World Wide differentiates itself by consolidating well-known heritage brands under one corporate umbrella, pursuing growth through strategic acquisitions and brand expansion, and emphasizing sustainability in its product design and operations. Its goal is to provide high-quality footwear at scale while expanding its global footprint and ensuring responsible, long-term value for customers and stakeholders.
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