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Wolverine World Wide

Global footwear company with multiple brands

Community Marketing Representative

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • A strong connection to current events and activities in the running community.
  • A robust background in event planning.
  • Confidence discussing the brand and creative awareness.
  • An affinity for running and/or an active lifestyle.
  • Excellent English communication skills.
  • Ability to work flexibly, including weekends.
  • Strong people skills and ability to develop and maintain relationships with consumers, key retailers, and their staff.
  • Working knowledge of Saucony products and competitors' products.
  • High competence with information technology, including Microsoft Office and PowerPoint.

Responsibilities

  • Strategically position the brand within running culture and enhance regional brand presence through community marketing initiatives and partnerships.
  • Cultivate a prominent physical and digital Saucony community through close connection with the running community.
  • Represent Saucony as a brand ambassador, fostering engagement with end consumers and conveying seasonal marketing narratives at events, retail settings, and through digital channels.
  • Maintain strong relationships with the community and retail partners.
  • Collaborate with running clubs, nonprofit organizations, and brand ambassadors to assemble a team that engages the community and promotes brand perception.
  • Monitor and communicate brand positioning, observe competitors, and report potential competitive activities.
  • Create genuine social media content to strengthen the brand's community-oriented approach through digital platforms.
  • Grow the community database by implementing tailored customer acquisition strategies.
  • Promote brand visibility within running culture in the EMEA region by organizing, implementing, and participating in major running events.
  • Assist and educate local retail staff on in-store brand marketing standards, and provide product education and guidance on direct-to-consumer platforms.
  • Create and implement community events to drive consumer affinity at run specialty and sporting goods stores.
  • Coordinate community marketing initiatives with regional wholesale partners.

Desired Qualifications

  • A professional background in crafting social media content.

About the Company

Wolverine World Wide

Global footwear company with multiple brands

Wolverine World Wide is a global footwear company that owns and manages a diverse portfolio of brands, including Saucony, Keds, Stride Rite, and Sperry Top-Sider. The company develops and sells a range of shoes and related products for everyday wear and performance across its brand lineup. Its products are produced through the company’s network of brands, suppliers, and manufacturing partners, offering different styles, materials, and price points to meet various consumer needs. Wolverine World Wide differentiates itself by consolidating well-known heritage brands under one corporate umbrella, pursuing growth through strategic acquisitions and brand expansion, and emphasizing sustainability in its product design and operations. Its goal is to provide high-quality footwear at scale while expanding its global footprint and ensuring responsible, long-term value for customers and stakeholders.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Rockford, MI
Founded
1883

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