Key Account Executive

Overview

Key Account Executive (KAE) / Regional Sales Executive is responsible for driving sales growth, expanding outlet coverage, and ensuring strong in-store execution across assigned territories and Modern Trade Independent (MTI) accounts.This role focuses on managing regional customer relationships, strengthening distributor collaboration, and delivering sales fundamentals through effective assortment, product availability, promotional execution, and store-level performance management.The position requires strong field execution, commercial acumen, and cross-functional collaboration to achieve revenue targets, improve distribution productivity, and ensure sustainable business growth.

Responsibilities

- Deliver monthly and annual sales targets (NSV, volume, distribution) for assigned MTI territories.- Manage and monitor distributor performance, including coverage, stock availability, aging, and service levels.- Ensure effective execution of trade marketing programs, promotions, pricing updates, and visibility initiatives in MTI outlets.- Drive numeric and weighted distribution growth through new listings and portfolio expansion.- Monitor in-store execution standards, including planogram compliance, POSM placement, pricing integrity, and promotional setup.- Analyze territory sales performance and identify corrective actions to close gaps versus target.- Build strong working relationships with regional buyers, store owners, and distributor sales teams.- Provide regular performance updates and market insights to the GKAM MTI, including competitor activities and growth opportunities.

Qualifications

• 3-5 years of experience in FMCG sales, preferably in Modern Trade or regional account management.
• Experience working with distributors and managing sales territories.
• Strong understanding of sales fundamentals, distribution metrics, and promotional execution.
•  Good negotiation and relationship-building skills at store and regional buyer level.
• Analytical capability to interpret sales data and performance trends
• Strong execution discipline and field management capability.
• Ability to coordinate effectively with cross-functional teams.- High mobility and willingness to travel across assigned cities.