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Full-Time

Sr. ABM & Digital Marketing Manager-AI

Confirmed live in the last 24 hours

Anaplan

Anaplan

1,001-5,000 employees

Cloud-based business planning and performance management platform

Data & Analytics
Consulting
Enterprise Software
Defense

Compensation Overview

$154k - $209kAnnually

Senior, Expert

New York, NY, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
SEO
Marketing
Requirements
  • Bachelor’s degree in Business, Marketing, or a related field
  • 7+ years of B2B demand generation experience in SaaS environment
  • Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital
  • Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
  • Experience managing outsourced marketing agencies for creative, video, and web / SEO support
  • Ability to manage multiple projects simultaneously with strong attention to detail is a must
  • Strong communication and presentation skills
  • Adept at working within a fast-paced, client-facing, ever-changing environment
  • Collaborative and flexible with a growth mindset that not only values what gets done but how the work gets done
  • Ability to get things done in matrixed environment with multiple partners at all levels
Responsibilities
  • Develop and execute marketing programs that drive awareness and engagement, leveraging channels such as paid media, webinars, email, CTV, search, retargeting, content syndication, and third-party partnerships
  • Spearhead brand marketing programs, working closely with internal teams to deeply understand key differentiators, and industry pain points and tailor messaging to resonate with decision-makers
  • Identify trends and insights, optimizing marketing activities based on learnings to improve performance
  • Interface with stakeholders across the Solutions and GTM team to ensure alignment and commitment to business objectives
  • Leverage internal project management team to align resources across Solutions, GTM, Sales, MOPS and Marketing teams to execute campaigns
  • Partner closely with Field Marketing to ensure our AMER, EMEA, and APAC regional teams are well-supported
  • Manage budget planning, forecasting, accruals, and PO requisitions for designated campaigns
  • Oversee vendor selection and contracts as needed
  • Monitor and report campaign performance with granular tracking across relevant channel KPIs with a focus on ABM and pipeline metrics

Anaplan offers a cloud-based platform designed for business planning and performance management. Its tools allow organizations to connect data, people, and plans, enabling them to model different scenarios, forecast outcomes, and optimize operations. Users can integrate data, perform advanced analytics, and collaborate in real-time, which enhances their decision-making processes. Anaplan distinguishes itself from competitors by focusing on a subscription-based model that provides clients with scalable access to its services, along with professional support options like training and consulting. The goal of Anaplan is to help businesses streamline their planning processes and improve overall operational efficiency.

Company Stage

Series F

Total Funding

$299.9M

Headquarters

San Francisco, California

Founded

2006

Growth & Insights
Headcount

6 month growth

2%

1 year growth

-2%

2 year growth

-7%
Simplify Jobs

Simplify's Take

What believers are saying

  • The acquisition by Thoma Bravo for $10.7 billion underscores strong market confidence and provides substantial financial backing for future growth.
  • Relocating headquarters to Miami could attract new talent and foster a more dynamic corporate culture, enhancing innovation and employee satisfaction.
  • Partnerships with companies like Titan Wealth demonstrate Anaplan's ability to support complex financial planning needs, potentially leading to more high-profile collaborations.

What critics are saying

  • The relocation to Miami and recent layoffs may cause internal disruption and affect employee morale.
  • Integration of Fluence Technologies could face challenges, potentially delaying the realization of its full benefits.

What makes Anaplan unique

  • Anaplan's cloud-native platform uniquely integrates data, people, and plans across the enterprise, offering a holistic approach to business planning and performance management.
  • The company's subscription-based model ensures a steady revenue stream and allows clients to scale their usage, providing flexibility that many competitors lack.
  • Anaplan's recent acquisition of Fluence Technologies enhances its platform with advanced financial consolidation and reporting capabilities, setting it apart from other SaaS providers.

Benefits

Insurance, Health & Wellness- Accidental death and dismemberment (AD&D) Insurance, Dental Insurance, Disability Insurance, Health Insurance, Vision Insurance, Life Insurance, Health Savings Account (HSA), Maternity & Paternity Leave, Unlimited PTO, Gym Discount, Sick Time

Financial & Retirement - 401k 50% match on the first 3% of base salary, Employee Stock Purchase Program (ESPP), Flexible Spending Account (FSA), Roth 401k

Home - Bereavement Leave, Fertility Assistance, Immigration Assistance, Relocation Bonus, Remote Work