Full-Time

Sr. ABM & Digital Marketing Manager-AI

Posted on 8/8/2024

Anaplan

Anaplan

1,001-5,000 employees

Cloud-based business planning and performance management platform

Consulting
Enterprise Software

Compensation Overview

$154k - $209kAnnually

Senior, Expert

New York, NY, USA

Category
Brand & Creative Marketing
Growth Marketing
Growth & Marketing
Required Skills
SEO
Requirements
  • Bachelor’s degree in Business, Marketing, or a related field
  • 7+ years of B2B, ABM and demand generation experience in SaaS environment
  • Extensive experience in the development of demand and ABM campaigns. Deep experience in execution of email marketing, social advertising, content syndication, SEM, and paid digital
  • Background in driving brand campaigns, leveraging paid and organic social, 3rd party promotions and digital ads
  • Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
  • Experience managing outsourced marketing agencies for creative, video, and web / SEO support
  • Ability to manage multiple projects simultaneously with strong attention to detail is a must
  • Strong communication and presentation skills
  • Adept at working within a fast-paced, client-facing, ever-changing environment
  • Collaborative and flexible with a growth mindset that not only values what gets done but how the work gets done
  • Ability to get things done in matrixed environment with multiple partners at all levels
Responsibilities
  • Develop and execute account based marketing and demand strategies that drive awareness and engagement, leveraging channels such as paid media, webinars, email, CTV, search, retargeting, content syndication, and third-party partnerships
  • Spearhead brand marketing programs, working closely with internal teams to deeply understand key differentiators, and industry pain points and tailor messaging to resonate with decision-makers
  • Identify trends and insights, optimizing marketing activities based on learnings to improve performance
  • Interface with stakeholders across the Solutions and GTM team to ensure alignment and commitment to business objectives
  • Leverage internal project management team to align resources across Solutions, GTM, Sales, MOPS and Marketing teams to execute campaigns
  • Partner closely with Field Marketing to ensure our AMER, EMEA, and APAC regional teams are well-supported
  • Own and manage budget planning, forecasting, accruals, and PO requisitions for designated campaigns
  • Oversee vendor selection and contracts as needed
  • Monitor and report campaign performance with granular tracking across relevant channel KPIs with a focus on ABM and pipeline metrics

Anaplan provides a cloud-based platform for business planning and performance management, helping organizations connect data, people, and plans. Its tools allow users to model scenarios, forecast outcomes, and optimize operations, enhancing collaboration and decision-making. The company operates on a subscription-based model, generating revenue through recurring fees and professional services like training and consulting. Anaplan's goal is to continuously improve its platform to support businesses in making informed decisions.

Company Stage

IPO

Total Funding

$291.7M

Headquarters

San Francisco, California

Founded

2006

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Integration with NetApp accelerates AI initiatives, enhancing platform capabilities.
  • Acquisition of Fluence Technologies boosts financial consolidation and reporting features.
  • Partnership with Titan Wealth expands Anaplan's reach in the financial sector.

What critics are saying

  • Leadership changes may disrupt strategic continuity and execution.
  • Fluence Technologies acquisition could pose integration challenges affecting efficiency.
  • Dependence on NetApp for data storage creates potential dependency risks.

What makes Anaplan unique

  • Anaplan's cloud platform connects data, people, and plans for better decision-making.
  • The company offers a comprehensive suite of services, including training and advisory.
  • Anaplan's subscription model provides a steady revenue stream and scalability for clients.

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Benefits

Insurance, Health & Wellness- Accidental death and dismemberment (AD&D) Insurance, Dental Insurance, Disability Insurance, Health Insurance, Vision Insurance, Life Insurance, Health Savings Account (HSA), Maternity & Paternity Leave, Unlimited PTO, Gym Discount, Sick Time

Financial & Retirement - 401k 50% match on the first 3% of base salary, Employee Stock Purchase Program (ESPP), Flexible Spending Account (FSA), Roth 401k

Home - Bereavement Leave, Fertility Assistance, Immigration Assistance, Relocation Bonus, Remote Work

INACTIVE