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Rightangled

Personalized medicine via at-home tests, prescriptions

Senior Digital Marketing Manager - Multiple Teams

Marketing Generalist & Management +1Confirmed live in the last 24 hours
Full-timeLondon, UK£30k - £40k

About the Job

Requirements

  • Proven experience as a Senior Digital Marketing Manager or similar, leading and managing a marketing team, and readiness to step up into a Head of Marketing role.
  • At least 4 years of hands-on experience within the Shopify ecosystem.
  • Demonstrated success scaling an e-commerce brand with measurable results.
  • Hands-on management of Meta and Google Ads budgets.
  • Hands-on experience building Klaviyo flows.
  • Deep understanding of search engine optimization, pay-per-click advertising, and Google Analytics 4.
  • Native-level English fluency for high-level communication and copywriting.
  • A bachelor's degree.
  • Must be based in the UK and able to work onsite at the Hammersmith, London office.
  • Must have the right to work in the UK.
  • Able to join immediately, preferably.

Responsibilities

  • Set marketing strategy and direction in line with market trends, competitors, and business goals.
  • Lead, guide, and develop the marketing team, set clear priorities and key performance indicators, and turn strategy into action.
  • Own the Shopify e-commerce stores, including product launches, app integrations such as Klaviyo and Gorgias, and landing page optimization.
  • Lead the strategy and execution of Meta (Facebook and Instagram) and Google Ads, managing significant budgets to scale growth while improving customer acquisition cost and return on ad spend.
  • Ensure campaigns comply with UK healthcare and online pharmacy advertising rules, including ASA and MHRA requirements, and Meta and Google pharmacy advertising policies.
  • Design and automate email and SMS flows, including welcome, abandoned cart, and win-back flows, using Klaviyo in line with UK GDPR and consent requirements.
  • Produce high-converting English copy for ads, product descriptions, and email campaigns, ensuring healthcare claims are accurate and compliant.
  • Use GA4 and Shopify Analytics to provide weekly performance reports and identify bottlenecks in the customer journey.
  • Report directly to the CEO with clear plans and results.
  • Manage external freelancers, including designers and video editors, to ensure brand consistency and high-quality creative output.

Desired Qualifications

  • Experience marketing healthcare or online pharmacy products is a strong advantage.

About the Company

Rightangled

Personalized medicine via at-home tests, prescriptions

Rightangled provides personalized medicine through at-home health and DNA testing paired with online prescription delivery. It offers DNA tests for wellness, fitness, and nutrition, and an online pharmacy that dispenses medications after a clinician-guided online consultation. Tests and prescriptions are delivered to patients’ doors, supported by telehealth-style consultations. The company differentiates itself by integrating genetic testing directly with prescription delivery and digital care, backed by regulatory compliance (CQC and GPhC) and partnerships (Sibie Group, Wegoss Online Pharmacy). Its goal is to make genetic information actionable in everyday medical care, using digital tools to tailor treatments to each person’s genetic makeup.

Company size
11-50
Company stage
Seed
Total funding
$1.7M
Headquarters
London, United Kingdom
Founded
2015

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