Campaign Manager - Social

POSITION SUMMARY:

The role of the Campaign Manager (Social) is responsible for the overall campaign performance and execution.  Their goal is to provide best in class expertise and recommendations that drive performance.

RESPONSIBILITIES:

• Support the Communications Design team with insights to informrequest for proposals (RFPs),decks, proposals and planning recommendations.

• Work internally to develop best in class deliverables/reporting to clients, from available technology platforms and services.

• Be an expert in paid media capabilities, ability to find best in class solutions for the clients and beingup-to-datewith the upcoming tools/tech solutions that would work for their overall media strategy.

• Develop in-depth knowledge of the digital media industry.

• Manage campaign set up and execution.

• Monitor creative calendars and campaign budgeting.

• Ensure consistency of ad specs/campaign objectives.

• Ability to facilitate tagging and successfully manage direct response campaigns.

• Pull reports, prepare meaningful insights andrecommendationsand communicate these effectively in presentations.

• Monitor the goals andkey performance indicators(KPI’s)for a portfolio of clients to ensure on-time and complete delivery of campaigns.

• Assist with training Associates on tools and processes.

• Support Communications Design team with sourcing proposals from media partners.

• Ensure invoice clearing and budget management.

• Oversee the administration and maintenance of the plan - regularly evaluate campaign performance, proactively optimize campaigns, provide campaign postreportsand ensure flawless campaign setup and digital activation.

QUALIFICATIONS:

• Professional or Educational background in Marketing or Advertising would give leverage to this application. 

• Entry-level to associateexperience in digitalmedia.

• Previous experience working within an advertising agency or with a media partner.

• Full understanding of the roles of various digital channels.

• Understanding trafficking and website tagging processesisan asset.

• Proficiencywith media platforms (e.g.,Google Ads, Bing, AMS, Facebook, Instagram, Twitter,etc) would give leverage to this application. 

• Passion for data, emergingmedia,and technology.

• Passion for continuous development.

• Client service oriented.

• Proactive approach toproblem-solving, assisting the team, self-development, etc.

• Excellent communication skills (both written and verbal).

• Highly developed organizational skills with attention to detail and accuracy.

• Ability to work collaboratively as well as independently.

• Ability to develop and foster relationships with media partners.

• Proficient in Microsoft Office Suite (Word,Exceland PowerPoint).