Marketing Lead - Dr.Ci:labo Healthcare Professional, HCP

Marketing Lead, Dr.Ci:labo Healthcare Professional (HCP)

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Director, HCP Engagement, JP & KR

Location:

Asia Pacific, Japan, Tokyo-To, Chiyoda

Work Location:

Hybrid

What you will do

The HCP Marketing Manager will lead the strategy and execution of healthcare professional (HCP) engagement to build strong advocacy for skin care and drive HCP brand recommendation (Dr.Ci:labo). This role is responsible for shaping evidence-based, insight-driven initiatives that strengthen Dr.Ci:labo scientific credibility, increase recommendation, and establish long-term partnerships with key skin care HCPs.

The role requires close collaboration with Brand Marketing, Medical, Sales, and Global/Regional teams to deliver impactful programs across multiple HCP touchpoints.

Key Responsibilities

HCP Strategy & Engagement

• Develop and execute a comprehensive HCP marketing strategy to drive Dr.Ci:labo advocacy and recommendation among dermatologist and related skin care professionals.

• Translate clinical evidence and brand strategy into compelling HCP value propositions.

• Design and deploy segmented engagement plans by HCP type, influence level, and lifecycle stage.

Scientific Communication & Content Development

• Lead the creation of scientific and educational content (detail aids, presentations, digital assets, training materials) aligned with clinical data and regulatory standards.

• Partner with Medical Affairs to ensure accuracy, compliance, and scientific credibility of all HCP materials.

• Champion evidence-based messaging that differentiates Dr.Ci:labo versus competitors.

Advocacy & HCP-KOL Management

• Identify, engage, and nurture Key Opinion Leaders (KOLs) and high-impact advocates within the HCP community.

• Plan and execute advisory boards, expert meetings, speaker programs, and congress engagement.

• Build sustainable advocacy platforms that amplify peer-to-peer influence and recommendation behavior.

Campaign & Activation Excellence

• Lead end-to-end execution of HCP campaigns across field force, digital, and professional channels.

• Drive integrated omnichannel activation, including face-to-face, digital detailing, webinars, and educational platforms.

• Track performance and continuously optimize programs based on insights.

Insights, Analytics & Performance Management

• Leverage market research, HCP insights, and performance data to inform strategy and execution.

• Define KPIs linked to advocacy, recommendation, engagement, and campaign effectiveness.

• Regularly evaluate ROI and recommend course corrections to maximize impact.

Required Qualifications

• Minimum of 3 years of experience engaging and collaborating with Healthcare Professionals (HCPs).
• Solid understanding of the healthcare ecosystem and demonstrated ability to effectively engage, influence, and build credibility with healthcare professionals.
• Experience identifying, developing, and maintaining relationships with Key Opinion Leaders (KOLs) and other influential stakeholders within the healthcare community.
• Medical and scientific knowledge, with the ability to understand and communicate clinical or healthcare-related information.
• Proven experience within the pharmaceutical, healthcare, medical device, or related healthcare industries.

Preferred Qualifications

• Experience working in a cross-functional environment involving Medical Affairs, Marketing, Commercial, Regulatory Affairs, or Clinical teams.
• Established network within relevant healthcare professional communities and professional medical associations.
• Experience leading healthcare professional engagement strategies or KOL development programs.

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