Full-Time

Field Marketing Manager

Posted on 6/18/2024

Veeva Systems

Veeva Systems

5,001-10,000 employees

Quality and regulatory software solutions provider

Compensation Overview

$70k - $130k/yr

+ Variable Bonus + Stock Bonus

Senior

Company Historically Provides H1B Sponsorship

Boston, MA, USA

Remote

Category
Growth Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Social Media
Data Analysis
Requirements
  • 5+ years of experience in demand generation/field marketing within B2B enterprise software or cloud-based solutions
  • Ability to turn vision into strategy and a marketing plan
  • Experience running demand gen campaigns and customer campaigns
  • Integrated marketing program planning, execution, and reporting experience
  • Proven ability to build relationships and collaborate with a number of stakeholders including sales, subject matter experts, services, and product marketing
  • Self-motivated, innovative, collaborative, creative, and analytical
  • Experience managing quarterly and annual program budgets
  • Experience in vendor management and negotiating
  • Hands-on experience using CRM and marketing automation systems
  • Strong project management skills; excellent attention to detail
  • Excellent oral and written communication skills, including experience copywriting for email, landing pages, and social media campaigns
  • Proven ability to excel in a fast-paced environment is extremely important
  • Strong team player with a positive attitude
  • Bachelor’s degree required
Responsibilities
  • Oversee and drive demand generation and field marketing plans to support revenue objectives of the existing customer base and acquire new customers
  • Own strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation campaigns/nurtures, customer retention and education campaigns, field events, user events, industry events/tradeshows, webinars, digital and PR
  • Open to contributing new ideas campaigns and program approaches to break into new and competitive markets
  • Write on-message campaign copy (including landing pages, emails, and social posts) that drives high engagement and conversion
  • Work closely with sales teams to craft account-level marketing plans for top strategic accounts
  • Understand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasing
  • Manage relevant agencies and 3rd parties in the execution of programs
  • Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs
  • Track and measure all marketing programs and optimize resources against objectives and budget
Desired Qualifications
  • Pardot and Salesforce experience preferred
  • Experience developing and executing account-based marketing programs
  • Experience with customer retention, cross-sell, and upsell campaigns
  • Life sciences industry experiences a plus but not essential

Veeva Systems offers software solutions for quality, regulatory, and advertising claims management, focusing on consumer products and chemical companies. Their cloud-based platform provides end-to-end visibility and traceability throughout the product journey, ensuring compliance with regulations and accelerating time-to-market. Unlike competitors, Veeva has expanded from the Life Sciences sector to address similar challenges in the Chemical and Consumer Goods markets. The company's goal is to modernize the product journey for clients while maintaining high standards of safety and sustainability.

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

Pleasanton, California

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for cloud solutions boosts Veeva's relevance in the life sciences sector.
  • Expansion in emerging economies offers growth opportunities for Veeva's cloud-based solutions.
  • The rise of AI and machine learning enhances Veeva's software with advanced analytics.

What critics are saying

  • Emerging cloud-based software providers could erode Veeva's market share.
  • Rapid technological advancements may increase Veeva's R&D costs.
  • Data privacy concerns could impact Veeva's operations and client trust.

What makes Veeva Systems unique

  • Veeva Systems specializes in cloud-based software for the life sciences industry.
  • The company offers end-to-end visibility and traceability in product journeys.
  • Veeva's subscription model ensures continuous updates and improvements for clients.

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Benefits

Parental leave

PTO

Free food

Health, dental, & vision insurance

Gym membership reimbursement

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 0%

2 year growth

↑ 0%
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