Field Marketing Manager

The Role 

What You'll Do

• Oversee and drive demand generation and field marketing plans to support revenue objectives of the existing customer base and acquire new customers
• Own strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation campaigns/nurtures, customer retention and education campaigns, field events, user events, industry events/tradeshows, webinars, digital and PR
• Open to contributing new ideas campaigns and program approaches to break into new and competitive markets
• Write on-message campaign copy (including landing pages, emails, and social posts) that drives high engagement and conversion
• Work closely with sales teams to craft account-level marketing plans for top strategic accounts
• Understand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasing
• Manage relevant agencies and 3rd parties in the execution of programs
• Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs
• Track and measure all marketing programs and optimize resources against objectives and budget

Requirements

• 5+ years of experience in demand generation/field marketing within B2B enterprise software or cloud-based solutions
• Ability to turn vision into strategy and a marketing plan
• Experience running demand gen campaigns and customer campaigns
• Integrated marketing program planning, execution, and reporting experience
• Proven ability to build relationships and collaborate with a number of stakeholders including sales, subject matter experts, services, and product marketing
• Self-motivated, innovative, collaborative, creative, and analytical
• Experience managing quarterly and annual program budgets
• Experience in vendor management and negotiating
• Hands-on experience using CRM and marketing automation systems
• Strong project management skills; excellent attention to detail
• Excellent oral and written communication skills, including experience copywriting for email, landing pages, and social media campaigns
• Proven ability to excel in a fast-paced environment is extremely important
• Strong team player with a positive attitude
• Bachelor’s degree required

Nice to Have

Pardot and Salesforce experience preferred
Experience developing and executing account-based marketing programs
Experience with customer retention, cross-sell and upsell campaigns
Life sciences industry experiences a plus but not essential

Interviewing with Veeva

We value your time and believe in a transparent hiring process. Here is the process you can expect.
• Follow the application process and submit your resume.
• Within 3 days, you will receive a link to a personality assessment administered by a third party, unless you have already completed it with Veeva previously.
• Once you complete the assessment, our team will review your full application package and follow up via email with our decision.
• If moving to the interview stage, the process is as follows:
  1. A conversation with the hiring manager
  2. A practical case exercise
  3. A final conversation with our group's Senior Leader.
• Once all interviews are complete, the manager will be in touch with a final decision. 

Perks & Benefits

Medical, dental, vision, and basic life insurance
Flexible PTO and company paid holidays
Retirement programs
1% charitable giving program

Compensation

Base pay: $70,000 - $130,000
The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus. 

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