Field Marketing Manager
Updated on 11/9/2023
Veeva Systems

5,001-10,000 employees

Cloud computing services for pharmaceutical companies.
Company Overview
Veep's mission is to help R&D, quality, and regulatory teams eliminate inefficiencies and bring high-quality, safe, sustainable products to market without compromising quality. The company builds cloud-based tools for pharmaceutical research.

Company Stage


Total Funding





Pleasanton, California

Growth & Insights

6 month growth


1 year growth


2 year growth

Cambridge, MA, USA
Experience Level
Desired Skills
Growth & Marketing
  • 5+ years of experience in demand generation/field marketing within B2B enterprise software or cloud-based solutions
  • Ability to turn vision into strategy and a marketing plan
  • Experience running demand gen campaigns and customer campaigns
  • Integrated marketing program planning, execution, and reporting experience
  • Proven ability to build relationships and collaborate with a number of stakeholders including sales, subject matter experts, services, and product marketing
  • Self-motivated, innovative, collaborative, creative, and analytical
  • Experience managing quarterly and annual program budgets
  • Experience in vendor management and negotiating
  • Hands-on experience using CRM and marketing automation systems
  • Strong project management skills; excellent attention to detail
  • Excellent oral and written communication skills, including experience copywriting for email, landing pages, and social media campaigns
  • Proven ability to excel in a dynamic environment is extremely important
  • Strong team player with a positive attitude
  • Bachelor’s degree required
  • Oversee and drive demand generation and field marketing plans to support revenue objectives of the existing customer base and acquire new customers
  • Own strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation campaigns/nurtures, customer retention and education campaigns, field events, user events, industry events/tradeshows, webinars, digital and PR
  • Open to contributing new ideas campaigns and program approaches to break into new and competitive markets
  • Write on-message campaign copy (including landing pages, emails, and social posts) that drives high engagement and conversion
  • Work closely with sales teams to craft account-level marketing plans for top strategic accounts
  • Understand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasing
  • Manage relevant agencies and 3rd parties in the execution of programs
  • Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs
  • Track and measure all marketing programs and optimize resources against objectives and budget
Desired Qualifications
  • Pardot and Salesforce experience preferred
  • Experience developing and executing account-based marketing programs
  • Experience with customer retention, cross-sell, and upsell campaigns
  • Life sciences industry experiences a plus but not essential