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Field Marketing Manager
Confirmed live in the last 24 hours
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Management
Marketing
Sales
Salesforce
Social Media
Requirements
  • 5+ years of experience in demand generation/field marketing within B2B enterprise software or cloud-based solutions
  • Ability to turn vision into strategy and a marketing plan
  • Experience running demand gen campaigns and customer campaigns
  • Integrated marketing program planning, execution, and reporting experience
  • Proven ability to build relationships and collaborate across a number of stakeholders including sales, subject matter experts, services, and product marketing
  • Self-motivated, innovative, collaborative, creative, and analytical
  • Experience managing quarterly and annual program budgets
  • Experience in vendor management and negotiating
  • Hands-on experience using CRM and marketing automation systems
  • Strong project management skills; excellent attention to detail
  • Excellent oral and written communication skills, including experience copywriting for email, landing pages, and social media campaigns
  • Proven ability to excel in a dynamic, fast-paced environment is extremely important
  • Strong team player with a positive attitude
  • Bachelor's degree required
Responsibilities
  • Oversee and drive demand generation and field marketing plans to support revenue objectives of the existing customer base and acquiring new customers
  • Own strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation campaigns/nurtures, customer retention and education campaigns, field events, user events, industry events/tradeshows, webinars, digital, and PR
  • Develop fresh campaign and program approaches to break into new and competitive markets
  • Write on-message campaign copy (including landing pages, emails, and social posts) that drives high engagement and conversion
  • Work closely with sales teams to craft account-level marketing plans for top strategic accounts
  • Understand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasing
  • Manage relevant agencies and 3rd parties in the execution of programs
  • Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs
  • Track and measure all marketing programs and optimize resources against objectives and budget
Desired Qualifications
  • Pardot and Salesforce experience preferred
  • Experience developing and executing account-based marketing programs
  • Experience with customer retention, cross-sell and upsell campaigns
  • Life sciences industry experiences a plus but not essential
Veeva Systems

1,001-5,000 employees

Cloud computing services for pharmaceutical companies.
Company Overview
Veep's mission is to help R&D, quality, and regulatory teams eliminate inefficiencies and bring high-quality, safe, sustainable products to market without compromising quality. The company builds cloud-based tools for pharmaceutical research.
Benefits
  • Parental leave
  • PTO
  • Free food
  • Health, dental, & vision insurance
  • Gym membership reimbursement
Company Values
  • Do the Right Thing
  • Customer Success
  • Employee Success
  • Speed