Full-Time

Pricing and Packaging

Updated on 12/7/2024

Plaid

Plaid

1,001-5,000 employees

Connects financial accounts to apps securely

Fintech
Financial Services

Compensation Overview

$135k - $202kAnnually

Senior, Expert

San Francisco, CA, USA

Hybrid position in San Francisco.

Category
Strategy Development
Business Development
Business & Strategy
Required Skills
Data Analysis
Requirements
  • 8+ years of experience in the technology industry, preferably in Pricing & Packaging / Monetization / Business Planning, Product Marketing or Corporate Strategy functions
  • 2+ years in Pricing & Packaging (or related) function
  • Proven track record of successfully developing, leading, and executing pricing and packaging strategies for technology businesses
  • Excellent communication skills and the ability to gain cross-functional alignment on monetization strategies from counterparts and executives
  • Strong understanding of pricing & packaging frameworks, trade-offs, and their applicability
  • Analytical rigor, including synthesis of large datasets and developing unique insights from data
  • Experience leading customer research projects, including quantitative pricing surveys such as conjoint and van westendorp, to inform pricing and packaging strategies
  • Bachelor’s degree in business, economics, or other quantitative disciplines
Responsibilities
  • Develop a cohesive company-level approach to pricing & packaging, including overall portfolio design and segment-specific pricing strategies.
  • Accelerate revenue growth through the end-to-end ideation and execution of product monetization strategies across a product portfolio
  • Conduct customer research and collecting customer insights to inform product pricing and packaging strategies, including bundling
  • Analyze data (e.g., usage, transaction, customer data) to inform key business trends and strategic decisioning at the executive level
  • Work cross-functionally with Product Marketing, Product, Finance, BizOps and GTM teams

Plaid simplifies financial data management for individuals and businesses by connecting various financial accounts to apps and services. Its main product is a set of APIs that allow developers to integrate financial data into their applications, enabling users to track spending, initiate payments, and access financial services all in one place. Plaid serves a wide range of clients, including app developers and financial institutions, and is used by popular apps like LendingTree and Square. Unlike many competitors, Plaid focuses on providing a comprehensive and scalable platform that covers various financial use cases, such as transactions and identity verification. The company's goal is to enhance the way users interact with their financial data, making it easier and more secure.

Company Stage

Series D

Total Funding

$714.3M

Headquarters

San Francisco, California

Founded

2013

Growth & Insights
Headcount

6 month growth

4%

1 year growth

13%

2 year growth

2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased adoption of open banking APIs expands Plaid's market for API services.
  • Plaid's strategic partnerships could increase its market share in digital payments.
  • Demand for seamless financial data integration boosts Plaid's service adoption.

What critics are saying

  • Competition from API-based solutions like FIS's Code Connect challenges Plaid's market share.
  • New data-sharing rules in the U.S. could impose compliance costs on Plaid.
  • Dependency on strategic partnerships may pose risks if benefits aren't realized.

What makes Plaid unique

  • Plaid offers a robust API platform for seamless financial data integration.
  • Plaid's partnerships enhance its capabilities in the pay-by-bank space.
  • Plaid provides secure and reliable financial services for diverse clients.

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Benefits

We've got you covered: From medical, life, and 401ks, we’re here to support your physical, mental, and financial wellbeing.

Everyone is an owner: We want everyone to feel ownership over their work - literally, which is why we offer equity to full-time Plaids.

Vacation your way: We want to make sure you have time to meet your personal needs with unlimited PTO and two weeks of synchronous, company-wide vacation.

Grow your skills: Every Plaid is in control of their career development with our learning stipends, tools, and trainings.