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Mammoth Brands

Multi-brand CPG platform for personal care

Senior Associate - Digital Shelf

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USAIn-person

About the Job

Requirements

  • Educational or professional experience in graphic design, marketing, advertising, or a related field.
  • Roughly 2–3 years of e-commerce or digital shelf experience, including meaningful creative experience within the Walmart ecosystem.
  • Demonstrated expertise managing and optimizing creative assets for Walmart, including item setup, categorization, browse nodes, marketplace-specific creative requirements, image specifications, storefront standards, and Terms of Service.
  • Ability to connect creative decisions to commercial outcomes and form testable hypotheses, partnering with an analyst to measure results.
  • Experience troubleshooting back-end Walmart issues when updating creative assets such as A+ / Rich Media and storefronts.
  • Ability to work across departments and support three brands in a fast-paced environment.
  • Ability to work autonomously, run well-scoped work end to end with minimal guidance, and deliver on time and in full.
  • Proficiency with Adobe Creative Suite or Figma.

Responsibilities

  • Collaborate with Brand Creative and the Amazon digital shelf team to develop and execute creative strategy for Harry’s, Lume, and Flamingo on Walmart.com and other retailers.
  • Partner with production teams, copywriters, and launch coordinators on Walmart art direction to deliver new product launches.
  • Create, edit, and optimize Walmart and retail-specific creative assets end to end, ensuring a cohesive brand narrative across listings, A+ / Rich Media, storefronts, and advertising materials.
  • Optimize main images to increase click-through rate and A+ / Rich Media to drive conversion rate.
  • Form a hypothesis for each creative update, work with an analyst to track its impact, and explain the rationale for changes to brand and creative teams, tying creative work to commercial strategy and broader brand goals.
  • Collaborate with brand, retail, advertising, creative, and analytics partners to ensure effective brand representation; work with the manager to scope and prioritize work and clarify ownership across teams.
  • Apply winning assets and learnings to retail marketplaces such as Target, Ulta, and Kroger while following each marketplace’s creative requirements, and build reusable templates for the broader team.
  • Monitor Walmart’s evolving best practices and platform updates, anticipating issues before they affect launches or advertising performance.
  • Build and upload Walmart listings from a creative perspective, partnering with retail leads on item setup to meet Walmart requirements and optimize for search engine optimization and answer engine optimization.
  • Use knowledge of Walmart’s back end, categorization, and browse nodes to set up items for optimal performance.
  • Troubleshoot back-end Walmart issues that block creative updates, including publishing errors, content rejections, and miscategorized items, and drive them to resolution.
  • Monitor listing health and creative performance data, including content quality, click-through rate, conversion rate, and search visibility, and recommend priorities based on business impact.
  • Ensure compliance with Walmart image specifications, storefront requirements, and Terms of Service.

Desired Qualifications

  • Content syndication platform experience, such as Salsify or Syndigo, is preferred but not mandatory.
  • Experience with search engine optimization, answer engine optimization, Walmart Connect, or other retail marketplaces is a plus.

About the Company

Mammoth Brands

Multi-brand CPG platform for personal care

Mammoth Brands develops, acquires, and operates multiple personal care and household brands. Its portfolio includes Harry’s (shaving), Flamingo (women’s care), Lume (deodorant), Mando (men’s deodorant), and Coterie (premium baby care), and it runs an integrated platform for product development, manufacturing, marketing, distribution, and sales through both direct-to-consumer and retail. An in-house arm, Mammoth Labs, supports incubation and acquisitions to grow the brand lineup. The company differentiates itself through a diversified brand lineup, control of the end-to-end value chain, and an active acquisition strategy, with a goal to build a broad omnichannel consumer goods platform that reaches more customers online and in stores.

Company size
201-500
Company stage
Growth Equity (Venture Capital)
Total funding
$769.6M
Headquarters
New York City, New York
Founded
2012

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