Associate Director Brand Marketing & Media

Job Description

About your tasks

• Own and further develop Redcare Pharmacy’s brand concept and positioning, ensuring consistency across six markets, channels and customer touchpoints.
• Build and steer the cross-market brand media plan, including budget allocation and phasing across TV, programmatic and social.
• Lead, develop and connect a team of eight specialists, establishing clear responsibilities and an effective operating model across country and channel expertise.
• Continuously improve the media mix by applying brand tracking, marketing mix modelling and incrementality insights, linking brand investment to measurable business impact.
• Establish effective planning and governance routines across markets and channels, enabling transparent decisions, shared learnings and continuous optimization.

Qualifications

About you

• You bring senior brand and media experience from a multi-market, data-driven organization, ideally within e-commerce, online retail or another consumer-focused digital business.
• Deep knowledge of TV, programmatic and social media enables you to challenge plans, guide in-house specialists and manage external agencies confidently.
• Your track record includes leading and developing experienced teams while bringing previously separate capabilities into a shared structure.
• Brand investment is something you connect to commercial outcomes, using data and measurement to support decisions rather than relying on reach and awareness alone.
• English proficiency at C1 level or above is essential; German is an advantage but not required. You are also able to work from our Cologne office at least once a week.

Additional Information

About your benefits

In order to provide you with the best possible support for your individual needs - whether it‘s living a healthy life, having enough time for your family, or developing your skills - we offer a wide range of different, site-specific benefits:

• Sports: Stay healthy. Profit from a membership (M) package at Urban Sports Club, so that you can take advantage of a huge variety of sport offers.
• Work from Home: If your job does not require you to be present in the office, we can arrange the place you work from individually - including up to 20 days a year anywhere in the EU.
• Mental Health: Get quick and professional help from psychologists of nilo if you feel overwhelmed in private or professional life. Anonymous and free of charge.
• Personal development: Grow! We support and encourage your individual development through various in- and external trainings.
• Vacation: 30 days paid vacation per annum (plus another day on Rosenmontag) and the option to take unpaid vacation of up to 10 days (after one year working with us).

Compensation Grade: Grade 15