Full-Time

Marketing Operations Associate

Posted on 11/15/2024

Mindbody

Mindbody

1,001-5,000 employees

Wellness technology solutions for businesses

Enterprise Software
Healthcare

Entry

Remote in UK

Category
General Marketing
Growth & Marketing
Required Skills
Lead Generation
Asana
Requirements
  • 0-2 years of experience in marketing operations, project management, or a related field.
  • Passion for fitness, wellness, and a healthy lifestyle.
  • Excellent communication and collaboration skills to work effectively across teams.
  • Strong organizational skills with attention to detail and the ability to manage multiple tasks.
  • Ability to thrive in a fast-paced and dynamic work environment.
  • Familiarity with project management tools (e.g., Asana) and basic project management processes.
  • Basic understanding of marketing data, metrics, key performance indicators, and fundamental marketing concepts such as branding, creative processes, customer segmentation, lead generation, and paid marketing.
Responsibilities
  • Assist in Project Management: Support the management of creative and B2B marketing requests, ensuring they align with marketing objectives and are delivered on time. Work with design, content, and other teams to facilitate a smooth creative workflow.
  • Coordinate Cross-Functional Projects: Help coordinate projects with various departments to ensure marketing initiatives are executed seamlessly.
  • Act as a Liaison: Assist in communication between B2B marketing and other teams to help align efforts and achieve key business objectives.
  • Support Marketing OKRs: Contribute to the development, tracking, and reporting of marketing OKRs. Prepare regular progress updates for review by the Lead Marketing Operations Manager.
  • Oversee Daily Operations: Help manage day-to-day marketing operations, including team meetings, offsite activities, communications, and other engagement programs to support a positive and collaborative team culture.
  • Identify Operational Challenges: Support in identifying operational challenges, diagnosing issues, and proposing solutions to enhance marketing operations.
  • Build Cross-Functional Relationships: Develop and maintain strong relationships with key teams to foster collaboration and effective communication.

Mindbody provides software solutions tailored for the wellness industry, helping businesses like fitness studios and wellness practitioners manage their operations. Their products include tools for scheduling, client management, and payment processing, which streamline daily tasks and improve service delivery. Mindbody's unique offerings, such as FlexKit for operational enhancements and REACH ai for task automation, set it apart from competitors by focusing on the specific needs of wellness businesses. The company operates on a subscription model, allowing clients to access its services for a recurring fee, and has expanded its reach through a partnership with ClassPass. The goal of Mindbody is to empower wellness businesses to attract and retain clients while enhancing their operational efficiency.

Company Stage

N/A

Total Funding

$597.7M

Headquarters

San Luis Obispo, California

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • The partnership with Vista Equity Partners has bolstered Mindbody's growth and innovation capabilities, ensuring continued development of cutting-edge solutions.
  • Mindbody Capital offers a streamlined funding approach for wellness businesses, providing quick access to loans and simplified repayment structures.
  • Strategic partnerships, such as with Shoot 360 and ClassPass, demonstrate Mindbody's influence and ability to expand its market presence.

What critics are saying

  • The wellness technology market is highly competitive, requiring Mindbody to continuously innovate to maintain its leadership position.
  • Integration of new executive leadership could lead to strategic misalignments and operational disruptions.

What makes Mindbody unique

  • Mindbody's comprehensive suite of tools, including FlexKit, WaiverKing, and QuickerNotes, offers a one-stop solution for wellness businesses, unlike competitors who may focus on single aspects.
  • The strategic partnership with ClassPass significantly extends Mindbody's reach, tapping into a global audience and providing a competitive edge.
  • Mindbody's integration of AI through REACH ai for task automation sets it apart in the wellness technology space, enhancing operational efficiency for clients.

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