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IPG Mediabrands

Global media planning, buying, analytics

Associate Director - Digital Partnerships

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$110k - $120kIn-person

About the Job

Requirements

  • Develop and maintain strong professional relationships with senior-level clients, colleagues, and vendors.
  • Develop digital marketing communication plans that encompass digital media strategies.
  • Drive projects from conception to completion; project management experience is required.
  • Know online planning and research tools and resources.
  • Have experience with campaign management and ad-serving technology, including DoubleClick DART and/or Atlas DMT.
  • Understand marketing and advertising principles, media concepts and terminology, and creative and budget requirements.

Responsibilities

  • Communicate directly with clients about marketplace intelligence, negotiation, and partnership needs, and provide leadership accountability for the team's day-to-day responsibilities.
  • Collaborate with Strategy, Analytics, and Communications Design teams to align with and deliver against client key performance indicators, while managing partnership deliverables and client expectations daily.
  • Oversee partnership plan development, recommendations, and implementation, incorporating appropriate rationale and research to obtain client approval.
  • Regularly provide performance assessments to the team, support employees' professional goals, and ensure the Digital Partnerships team has clear strategy, budget, and objectives.
  • Recommend and justify partner selection to deliver on client key performance indicators using data and analytics and strategic partnerships, while maximizing strategic value and efficiency.
  • Provide Partnerships support for new business pitches.
  • Assist and collaborate with all strategic business units to ensure effectiveness and seamless integration into client business.
  • Assist aggregate negotiations across all digital media channels.

Desired Qualifications

  • Have 6 or more years of relevant experience, including 3 or more years of supervisory experience.
  • Have programmatic experience; experience working with a data management platform is preferred.
  • Have working knowledge of third-party Internet marketing research tools, such as comScore Media Metrix, Nielsen NetView, @Plan, and eMarketer.
  • Demonstrate critical thinking and problem-solving abilities.
  • Work effectively with teams, handle multiple projects, and meet tight deadlines under pressure.
  • Maintain detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition.

About the Company

IPG Mediabrands

Global media planning, buying, analytics

What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
London, United Kingdom
Founded
2007

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