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Ford Motor Company

Builds vehicles for drivers and commercial fleets

Emerging Experience Strategist

ProductPosted on Nov 9
Full-timeRemote in USA$99.1k - $166.2k

About the Job

Requirements

  • A bachelor's degree is required.
  • At least 5 years of experience in customer experience, retail, e-commerce, or digital product, including direct in-store and online retail experience.
  • Proactively seek out and try new experiences and assess how they work.
  • Start from the customer's experience and identify ways to deliver value to customers and Ford.
  • Serve as a subject matter expert on best-in-class shopping, buying, and owning experiences, and mentor others to that standard.
  • Document experiences clearly and consistently so findings are usable by people who were not present.
  • Be fluent with current AI shopping tools and understand how digital and physical journeys connect well enough to distinguish real capabilities from demos.
  • Have taken observations through to tested customer experiences and presented findings to senior leadership.
  • Lead through influence as an individual contributor across product, design, engineering, and business teams.

Responsibilities

  • Experience best-in-class shopping, buying, and owning journeys firsthand, including test drives, deliveries, showrooms, online purchases, accessory and service purchases, and AI shopping assistants.
  • Document each experience consistently, covering the journey, customer sentiment, what made it work, and potential Ford applications, and maintain a benchmark library for the team.
  • Benchmark how leading companies handle major considered purchases and ownership in automotive and other industries for retail and commercial customers.
  • Track trends in how customers shop, buy, and own, including AI, and explain their implications for Ford.
  • Bring findings to Advanced Product Strategy & Planning as use cases tied to a space, strategic bet, and customer and Ford value; pitch them with the team to journey managers, product managers, and product leaders; and help prototype and shape tests.
  • Feed outside-in input into quarterly strategy refreshes and roadmap alignment sessions.
  • Represent Global Digital at industry conferences and with partners and retail peers, and share learnings with the team monthly.

Desired Qualifications

  • Automotive retail experience is a plus.
  • A master's degree or MBA is preferred.
  • Experience with large or financed purchases such as automotive, real estate, or travel; accessories, parts, or service commerce; omnichannel or dealer experience; B2B or fleet commerce; global experience; or Ford or dealership experience.

About the Company

Ford Motor Company

Builds vehicles for drivers and commercial fleets

Ford Motor Company designs and builds vehicles for individual drivers and commercial fleets worldwide, spanning Ford trucks and SUVs and Lincoln luxury models. Its Mustang sports car and Bronco off-road vehicles sit alongside gasoline, hybrid and electric products. The company sells vehicles, parts and accessories through dealers, while Ford Pro combines commercial vehicles with fleet software, charging and maintenance services; Ford Credit earns money from customer and dealer financing and leases. Connected services add subscriptions for vehicle features and business operations. Founded by Henry Ford in 1903, the company is headquartered in Dearborn, Michigan.

Company size
10,001+
Company stage
IPO
Headquarters
Dearborn, MI
Founded
1903

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