Associate Director - Integrated Media Planning, Financial Services

Agency:

Omd

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities   

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

Overview

The Associate Director, Integrated Media Planning acts as a marketing partner with our Financial Service client and a key leader to the strategic direction of their brands. In succession to the Director, they strive to be the ‘expert’ on their clients’ business, a leader within the planning community and liaison between senior management and junior team members.

The Associate Director contributes to driving an audience first, planning and activation agenda for communicating with the Integrated Investment, Communications Planning and Marketing Science disciplines to develop a holistic campaign strategy across all media channels.  

The Associate Director is a leader and a manager, setting the working style for the group and fostering a positive, productive, entrepreneurial team culture. They will have direct dialogue with the client and must be able to demonstrate a strong working knowledge of media across all channels and are data driven in their approach.

The Associate Director should use strong analytic and technical knowledge as a sharp edge and can easily identify the most effective strategies to address client needs.

Qualifications

• 6+ years of agency experience, including managing multiple lines of business.
• Ability to develop insights and use data to support strategic thinking.
• Capability to blur the line between planning and digital investment to ensure cohesive strategy and execution.
• Experience in challenging a team to solve client’s challenges uniquely, inspiring new approaches, and serving as a role model to the team.
• Experience in regulated industries (Financial Services, Pharma, Healthcare) preferred.
• Proficiency in leveraging data for reporting, defining strategies, defending strategies, and uncovering new opportunities.
• Familiarity with media planning tools, reporting, measurement, and QA processes.
• Experience supporting performance-focused marketing initiatives.
• Experience managing multiple clients, brands, or lines of business simultaneously.

Responsibilities

Strategic Leadership

• Act as a marketing partner with the client and a key leader in the strategic direction of their brands.
• Serve as the 'expert' on the clients’ business, liaising between senior management and junior team members.
• Drive an audience-first planning and activation agenda, collaborating with Integrated Investment, Communications Planning, and Marketing Science disciplines to develop holistic campaign strategies across all media channels.

Team Leadership

• Set the working style for the group and foster a positive, productive, and entrepreneurial team culture.
• Demonstrate a strong working knowledge of media across all channels and apply a data-driven approach.
• Utilize strong analytic and technical knowledge to identify the most effective strategies to address client needs.
• Partner with Investment, Analytics, and Marketing Science teams.
• Oversee planning, activation, reporting, and campaign quality control.

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$95-$115K

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