Her Campus Media

Digital media platform for college women

Senior Social Media Manager

Social Media Strategy & ManagementPosted on Nov 9

Full-timeNew York, NY, USA$37 - $39 /hrIn-person

About the Job

Requirements

At least 4 years of professional social media experience in digital media, publishing, or brand storytelling, emphasizing Gen Z, college, or young women’s audiences.
At least 1–2 years of direct people-management experience, with a track record of coaching junior editors, associates, or interns.
Deep familiarity with TikTok, Instagram (Reels, Carousels, and Stories), YouTube, and Pinterest algorithms, formats, and community habits.
Strong writing, editing, and copyediting skills, with a voice-driven perspective and sound news judgment.
Commitment to diversity, equity, and inclusion in editorial packaging and visual storytelling.

Responsibilities

Oversee daily scheduling, publishing, writing, and quality control across owned social properties, maintaining a steady, error-free cadence on Instagram, TikTok, YouTube, and email.
Develop visually engaging and dynamic content for social platforms.
Collaborate with the Social Video Producer to ensure video coverage for viral moments, optimize distribution of original video assets across social channels, and develop video series and franchises for tentpole and one-off opportunities.
Coordinate daily social execution with the Branded team to ensure brand consistency, tonal alignment, and timely cross-promotional support for editorial and social campaigns.
Monitor pop-culture developments, trending conversations, and internet moments to enable relevant, high-performing reactive content.
Review weekly cross-platform social analytics, performance trends, formats, and audience insights to inform daily publishing and future editorial strategies.
Manage, mentor, and support junior editors’ professional growth through daily work, thoughtful feedback, and regular one-on-one check-ins.
Supervise day-to-day workflows, assignments, and capacity management to keep the team organized and supported.
Model editorial excellence, creative risk-taking, and attention to detail in social voice, framing, and visual storytelling.
Conceptualize, package, and roll out social strategies for major calendar tentpoles, seasonal and cultural moments, and live event coverage.
Translate editorial themes into platform-specific social franchises, multi-slide carousels, story packages, and community prompts.
Own the end-to-end production, voice, writing, and send schedule for the Her Campus Study Break newsletter.
Provide oversight and feedback for Spoon University’s Supper Club and College Fashionista’s Fit Check newsletters, collaborating with their editors to ensure quality, alignment, and subscriber growth.
Monitor newsletter open rates, click-through rates, and audience feedback to implement optimizations.

Desired Qualifications

Familiarity with Canva.
Prior experience writing, editing, or managing editorial email newsletters, ideally using Mailchimp.

Her Campus Media is seeking an experienced, dynamic, and people-first Senior Social Media Manager to step in as Parental Leave Coverage.

This role serves as an operational anchor for day-to-day social publishing across Her Campus Media's owned properties. You will work closely with our Social Video Producer and Content Leadership team to steer daily content execution, react in real time to internet culture, and build out high-impact social concepts around major tentpole moments. You will also drive platform growth and engagement by testing new formats, experimenting with emerging trends, and identifying innovative ways to reach and connect with our audiences.

You will directly oversee, mentor, and support our Associate Social Editors, helping guide their development while ensuring strong, consistent execution across our social channels. In addition, you will take ownership of Her Campus’s Study Break newsletter and provide strategic oversight for Spoon University’s Supper Club newsletter and College Fashionista’s Fit Check newsletter.

The ideal candidate is deeply Gen Z-native, brings seasoned people-management experience, balances creative editorial instinct with calm operational leadership, and thrives in a fast-paced digital newsroom.

Day-to-Day Social Management & Operations

Oversee daily scheduling, publishing, writing, and quality control across Her Campus Media owned social properties, maintaining a steady, error-free cadence on Instagram, TikTok, YouTube, and email.
Ideating on visually engaging and dynamic content for our growing social platforms — a strong familiarity with Canva is a plus.
Collaborate hand-in-hand with our Social Video Producer to ensure video coverage for viral moments, optimize original video asset distribution across social channels, and ideate on HCM video series and franchises for tentpoles and one-off opportunities as needed.
Act as an operational bridge between daily social execution and the Branded team, ensuring brand consistency, tonal alignment, and timely cross-promotional support for major editorial/social campaigns.
Monitor real-time pop-culture developments, trending conversations, and internet moments, enabling the team to publish relevant, high-performing reactive content.
Pull weekly cross-platform social analytics, understanding key performance trends, top-performing formats, and audience insights to actively inform daily publishing and future editorial content strategies.

Team Leadership & Mentorship

Manage, mentor, and foster the professional growth of junior editors through daily work, thoughtful feedback, and regular 1:1 check-ins.
Supervise day-to-day workflows, assignments, and capacity management, ensuring the team stays organized and supported.
Model editorial excellence, creative risk-taking, and rigorous attention to detail in social voice, framing, and visual storytelling.

Tentpole Moments & Creative Concepts

Serve as a key creative lead in conceptualizing, packaging, and rolling out social strategies for major calendar tentpoles, seasonal and cultural moments, and live event coverage.
Translate big-picture editorial themes into platform-specific social franchises, multi-slide carousels, engaging story packages, and community prompts.

Newsletter Ownership & Oversight

Directly own the end-to-end production, voice, writing, and send schedule for the flagship Her Campus newsletter Study Break.
Provide high-level oversight and feedback for the newsletters across all of our media brands (Spoon University and College Fashionista), collaborating with their respective editors to ensure quality, alignment, and subscriber growth.
Monitor newsletter open rates, click-through rates, and audience feedback to implement incremental optimizations.

Relevant Experience: 4+ years of professional social media experience in digital media, publishing, or brand storytelling, with an emphasis on Gen Z, college, or young women’s audiences.
Proven Management Background: At least 1–2 years of direct people-management experience, with a track record of coaching junior editors, associates, or interns.
Platform Fluency: Deep, intuitive fluency with TikTok, Instagram (Reels, Carousels, Stories), YouTube, and Pinterest algorithms, formats, and community habits.
Newsletter Familiarity: Prior experience writing, editing, or managing editorial email newsletters (ideally on Mailchimp) is strongly preferred.
Editorial & Copy Rigor: Exceptional writing and copyediting skills with a sharp, voice-driven perspective and rock-solid news judgment.
Values Alignment: A strong commitment to diversity, equity, and inclusion in editorial packaging and visual storytelling.

About the Company

Her Campus Media

Digital media platform for college women

Her Campus Media runs a digital media platform that empowers college women around the world. It creates and curates content on career advice, mental health, lifestyle, and entertainment to help college students navigate academics, job searches, and personal development. The platform distributes content through its website and likely social channels, monetizing via advertising, sponsored content, and brand partnerships aimed at the college demographic. This approach relies on building a large, engaged audience of college women to attract advertisers and sponsors who want access to that demographic. The company’s goal is to provide trusted, relevant resources for young women while growing a sustainable revenue stream from brands that want to reach this audience.

Company size: 1,001-5,000
Company stage: Grant
Total funding: $50K
Headquarters: Boston, MA
Founded: 2009

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