Brand & Product Marketing Manager
Acuity
Brand & Product Marketing Manager
Acuity
Accounting services from bookkeeping to CFOs
Acuity Inc. (NYSE: AYI) is a market-leading industrial technology company. We use technology to solve problems in spaces, light and more things to come. Through our two business segments, Acuity Brands Lighting (ABL) and Acuity Intelligent Spaces (AIS), we design, manufacture, and bring to market products and services that make a valuable difference in people’s lives.
We achieve growth through the development of innovative new products and services, including lighting, lighting controls, building management solutions, and an audio, video and control platform. We focus on customer outcomes and drive growth and productivity to increase market share and deliver superior returns. We look to aggressively deploy capital to grow the business and to enter attractive new verticals.
Acuity Inc. is based in Atlanta, Georgia, with operations across North America, Europe and Asia. The Company is powered by approximately 13,000 dedicated and talented associates. Visit us at www.acuityinc.com.
Work location:
The Brand and Product Marketing Manager, eldoLED and IOTA, reporting to the Sr. Director of Marketing – Electronics, leads brand and product marketing for our Electronics Components portfolios: eldoLED intelligent LED drivers and IOTA emergency lighting solutions. This role develops differentiated positioning, compelling messaging, audience-based communications, promotional programs, and go-to-market plans that clearly communicate the value of each brand, their embedded role within luminaires, and the integrated lighting and controls ecosystem they enable.
The successful candidate is curious, productivity-oriented, and results-driven, with strong project management and collaboration skills and the ability to translate technical capabilities into clear customer outcomes. Leveraging data, market research, customer insights, and cross-functional collaboration, this role drives on-point messaging, on-time delivery, and on-budget programs.
The Brand and Product Marketing Manager consistently articulates brand, product, and ecosystem value through marketing assets and communication tactics while partnering with product management, sales, OEM stakeholders, and other cross-functional partners to achieve company, team, and individual performance objectives.
Brand Management – End User Focus
• Manage brand positioning, messaging frameworks, and guidelines to ensure value is communicated consistently across audiences, with a strong focus on customer needs and outcomes.
• Understand and communicate product objectives within the lighting segment and broader connected building ecosystem.
• Identify and support opportunities and strengthen brand representation and accuracy at industry events, sponsorships and customer engagements.
Product Releases and Nurture- Driving Execution
• Execute the product communication release process and manage marketing deliverables across owned, organic, and paid channels.
• Assess related brand and product assets and coordinate required updates across websites, sales enablement tools, product collateral, and communication platforms.
• Gather input and cross-functional alignment on messaging to support an annual content calendar and execute associated communication tactics.
Cross-Functional Collaboration - Strategic Influence
• Collaborate on vertical applications, customer programs, sales enablement and related assets.
• Conduct interviews and gather insights to create project references, testimonials, case studies and thought leadership.
• Partner with stakeholders to ensure messaging reflects product value, customer needs, market trends, and business priorities.
Measurement and Continuous Improvement – Results Driven
• Leverage Key Performance Indicators, voice of customer, market research to identify opportunities and performance enhancements.
• Bachelor’s degree in marketing or communication is preferred.
• Proven B2B brand and product marketing experience.
• Ability to translate technical product capabilities into clear customer value propositions and audience-specific messaging and campaigns.
• Strong project management skills with the ability to prioritize, manage multiple initiatives, and deliver on time.
• Excellent written and verbal communication skills with attention to detail.
• Ability to collaborate effectively with product management, sales, creative, digital, channel marketing, and other cross-functional teams.
• Experience using data, VOC, campaign metrics, and market insights to inform marketing recommendations.
• Experience leveraging AI tools to improve productivity, enhance marketing content, and support data-informed decision-making.
The range for this position is $68,600.00 to $110,000 USD. Placement within this range may vary, depending on the applicant’s experience and geographic location. Acuity offers generous benefits including health care, dental coverage, vision plans, 401K benefits, and commissions/incentive compensation depending on the role. For a list of our benefits, click here.
We value diversity and are an equal opportunity employer. All qualified applicants will be considered for employment without regards to race, color, age, gender, sexual orientation, gender identity and expression, ethnicity or national origin, disability, pregnancy, religion, covered veteran status, protected genetic information, or any other characteristic protected by law.
Accommodation in the Application Process: Acuity Inc. is an equal opportunity employer. It complies with the Americans with Disabilities Act (ADA) and other applicable laws requiring reasonable accommodation of persons with disabilities in employment. This includes the provision of reasonable accommodation in the application process. If you believe you need reasonable accommodation to assist with our online application system or any aspect of the application process, please contact Human Resources at (770) 922-9000, and select option 4. Please be prepared to identify the requisition / position applied for and the aspect of the application process for which you believe accommodation is needed. The company will engage in an interactive process with you to better understand the request and to determine whether reasonable accommodation is needed and available.
Any unsolicited resumes sent to Acuity Inc. from a third party, such as an Agency recruiter, including unsolicited resumes sent to an Acuity Inc. mailing address, fax machine or email address, directly to Acuity Inc. employees, or to Acuity Inc. resume database will be considered Acuity Inc. property. Acuity Inc. will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.
Acuity Inc. will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor, but does not have the appropriate approvals to be engaged on a search.
Acuity provides accounting services designed for high-growth startups, offering everything from virtual bookkeeping to fractional CFOs. It combines highly certified people, proven processes, and world-class accounting technologies to manage a company’s books and financial reporting. Clients access a range of services tailored to their needs, from day-to-day bookkeeping to strategic financial guidance, all supported by standardized workflows and advanced software. This makes Acuity different from competitors by focusing specifically on startups and growth-stage businesses, delivering a full spectrum of accounting functions under one roof and emphasizing scalable processes and tech. The goal is to let startups concentrate on building their business while Acuity handles their financial operations and helps them scale efficiently.
Explore more opportunities at Acuity