About Gusto

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide.

Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy.

About the Role:

As a member of Gusto’s marketing team, you will help create a world where work empowers a better life, changing the way small businesses take care of their teams with modern payroll, big company benefits, and expert HR. You’ll oversee Lifecycle Marketing strategy for Go To Market campaigns including seasonal campaigns, product launches, and large-scale Gusto initiatives.

Your mission as the Lifecycle Marketing Manager, GTM Campaigns will be to manage the strategy, execution, and measurement of omnichannel campaigns. You’ll lead the charge to define how, when, and what will be communicated to Gusto users through owned channels like email and in-product messaging to drive desired outcomes and develop learnings/best practices/playbooks for any go-to-market motions. This will be a high-visibility role and you’ll work closely with our product marketing, marketing operations, and growth teams to bring messaging to life. Furthermore, you will own the trafficking, experimentation, and reporting on Gusto’s in-product marketing efforts.

Here’s what you’ll do day-to-day:

Primary point of contact for Go To Market moments: As the primary representative for Lifecycle Marketing, you’ll be responsible for defining the marketing messaging strategy for go-to-market moments through Gusto-owned channels.
End-to-end Program Management: Collaborate with cross-functional stakeholders and teams to share and align on strategy. Develop clear briefs for execution by ops partners and brand studio team when appropriate. Ensure analytics are enabled to understand the impact of tactics. Participate in demos with Marketing ops to QA campaign setups.
In Product Marketing Messaging Specialist: Using a Gusto proprietary system, traffic in new content promoting upsell, cross-sell, and engagement with customers. Work closely with Growth team on developing a roadmap and launching new capabilities for the proprietary system.
Experimentation and Iteration: Review results from a messaging engagement standpoint to identify opportunities for optimization. Report out on outcomes of tactics against key performance indicators to stakeholders. Execute on iterations to optimize impact or implement go-forward strategy

Here’s what we're looking for:

8+ years of experience in CRM, Digital Marketing, Lifecycle Marketing, Growth Marketing, or a related position
Demonstrated ability to create and manage omnichannel marketing programs that have a quantifiable impact
Deep experience in cross-functional collaboration across teams like product marketing, operations, data, and sales
Ability to set strategy, roadmap development, and execution of tactics
Experience with marketing automation software and CRM, Marketo and Salesforce a plus
Strong data analysis capabilities - Excel/Google Sheet competency a must, SQL a plus,
Excellent written and oral communication skills
Deep knowledge in customer segmentation, list management, deliverability and CAN-SPAM laws
Bachelor’s degree or equivalent practical experience
Experience in consumer financial services marketing, retail, healthcare a plus but not required

Our base salary cash compensation range for this role is $132,000 to $161,000/yearly in Denver & and $154,000 - $189,000,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.

Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.

Customer Lifecycle Marketing Manager

GTM Campaigns

Gusto

Compensation Overview

Simplify's Take

What believers are saying

What critics are saying

What makes Gusto unique

Benefits

Growth & Insights and Company News

6 month growth

1 year growth

2 year growth