VP Customer Intelligence & Growth

About the Role

As Veronica Beard scales its omnichannel business, we are evolving how we make commercial decisions, placing the customer at the center of planning, investment and growth. Our next competitive advantage will come from understanding which customers create the greatest long-term value, how they behave and where future demand should come from.

The Vice President, Customer Intelligence & Growth will build and lead the enterprise capability that connects customer intelligence, strategy, research, lifecycle marketing and advanced analytics. Reporting to the Chief DTC Officer and partnering closely with the executive leadership team, this leader will translate customer insight into growth strategies that shape decisions across Product, Brand, Marketing, Retail, Ecommerce, Merchandising, Planning and Finance.

What You’ll Own

• Enterprise customer strategy and demand planning. Define Veronica Beard’s customer growth strategy, acquisition, retention and lifetime value priorities; build the Customer Demand Plan; and identify the highest-impact growth opportunities across the business.
• Customer intelligence and decision support. Lead customer analytics, predictive modeling, segmentation and customer economics, translating complex information into clear executive recommendations.
• Customer insights and growth operating system. Combine Voice of Customer, qualitative research, behavioral analysis and competitive insights, while establishing the KPI framework, dashboards, testing roadmap and planning rhythms that turn intelligence into action.
• Cross-functional leadership and team building. Lead the customer intelligence organization spanning Customer Research & Insights, Relationship & Lifecycle Marketing; create alignment across functions and build a high-performing, scalable team.

What Success Looks Like

Success means customer intelligence becomes a core planning discipline and competitive advantage for Veronica Beard. You will have:

• Established Customer Demand Planning as part of the annual planning process and shifted executive discussions to begin with customer intelligence.
• Enabled Product, Brand, Marketing, Retail and Planning decisions to reflect a shared view of customer demand and enterprise opportunity.
• Improved acquisition quality, customer lifetime value and retention through clearer priorities, stronger measurement and disciplined experimentation.
• Built a trusted customer intelligence capability and operating model that consistently converts insight into commercial action.

Who You Are

You are a business strategist first and a functional expert second. You think like a General Manager, connecting customer strategy, commercial performance and enterprise value. You are equally credible with Finance, Merchandising, Marketing, & Analytics, and you build alignment through influence rather than authority.

You bring:

• 15+ years of leadership experience in customer strategy, growth strategy, analytics, consulting or general management, with a record of leading enterprise-level transformation.
• Deep expertise in customer economics, acquisition, retention and lifetime value, plus experience building enterprise customer strategies and scalable planning processes.
• The ability to synthesize analytics, research and customer insight into clear decisions, priorities and measurable commercial outcomes.
• Proven success influencing senior leaders and aligning multiple functions without relying on direct organizational authority.
• An intellectually curious, highly analytical and action-oriented leadership style, with the ability to simplify complexity and move seamlessly between strategy and execution.

The base salary range for this role is between $200,000 and $275,000. The relevant base salary will vary depending on wide range of factors that are considered in making compensation decisions, including but not limited to, skill sets, experience, training, degrees, and certifications. The base salary is just one component of our total compensation offerings, which consist of a comprehensive benefits package as well as a short-term incentive program, clothing allowance, and merchandise discounts