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Havenly

Online interior design with designer matching

Senior Manager - Growth Marketing

Performance & Paid MarketingUpdated on Nov 15
Full-time$130k - $155k

About the Job

Requirements

  • At least 5 years of performance or growth marketing experience, including at least 3 years managing multi-channel acquisition programs.
  • Experience managing acquisition across multiple brands, business lines, or conversion events; longer-lead funnels where purchase is not the only success metric are advantageous.
  • Deep hands-on experience in paid search and paid social, with exposure to offline channels such as print and connected TV.
  • Experience managing more than $20 million in performance marketing budget.
  • Fluency with agentic artificial intelligence tools as a performance and workflow accelerator.
  • Ability to manage and develop a team of performance marketers.
  • Strong data and analytics skills, including comfort with Snowflake, Looker, or similar tools, and understanding attribution models and testing frameworks.
  • Direct-to-consumer e-commerce background is required.
  • Familiarity with search engine optimization strategy and the role of organic channels in a full-funnel acquisition mix.
  • Experience working in both high-growth and efficiency-focused environments.
  • Ability to balance user experience, including creative and landing pages, with data to evaluate performance.
  • Ability to work effectively across multiple brands, funnels, and goals.
  • Experience building programs from scratch and understanding effective performance standards.
  • Hands-on ability to work in spreadsheets and campaign platforms.
  • Ability to use data to make decisions and prioritize work across the team and partners.
  • Ability to communicate data and technical insights as actionable recommendations for the team and partners.
  • Applicants must be currently authorized to work in the United States on a full-time basis.

Responsibilities

  • Lead day-to-day execution of digital and offline customer acquisition across the company's seven brands, partnering with the Vice President of Growth Marketing on strategy.
  • Execute and optimize digital acquisition channels, including paid search, paid social, YouTube, and display, and support offline channels including print, catalog, direct mail, and connected TV.
  • Manage channel-level budgets, pacing, and performance accountability across all seven brands and their distinct acquisition targets, conversion events, and funnel dynamics.
  • Support organic growth channels, including search engine optimization, in partnership with data, brand, and product teams.
  • Manage and develop a team of two to three performance marketers.
  • Deliver campaign-level reporting, insights, and performance narratives on a consistent cadence.
  • Manage day-to-day vendor and platform relationships, including Google and Meta.
  • Meet acquisition volume and return on advertising spend or efficiency targets across the portfolio, balancing growth and efficiency.
  • Partner with data teams on a channel-testing roadmap that generates actionable findings.
  • Deploy Claude and platform-native artificial intelligence features across analysis, briefing, reporting, and optimization workflows.
  • Use analytics tools such as Rockerbox, Google Analytics 4, Looker, and Snowflake to evaluate channel performance and attribution across a multi-brand technology stack.
  • Develop creative strategy and a testing roadmap with Brand and Creative leaders, including briefing, iteration cadence, and performance feedback loops across channels.
  • Partner with Brand, Creative, Data and Analytics, Merchandising, and Product to connect acquisition strategy to the full customer experience.

Desired Qualifications

  • Experience in home or another high-consideration category.

About the Company

Havenly

Online interior design with designer matching

Havenly offers online interior design services by connecting homeowners and renters with professional designers. Designers work one-on-one with clients to create customized design plans, including a 3D rendering of the proposed space, and Havenly sources products from more than 100 home brands to realize the plan. The service is priced to be accessible, with design sessions starting around $79, and a consolidated checkout with a price guarantee so clients don’t overpay. The company differentiates itself through its large, nationwide reach (over 100,000 designs completed across all 50 states), its emphasis on personalization and convenience, and a network of vetted designers who tailor spaces to individual styles and budgets. Havenly’s goal is to make professional interior design easy to access and affordable for a broad audience, helping people create beautiful and functional living spaces without needing in-depth expertise.

Company size
1-10
Company stage
Series C
Total funding
$85.8M
Headquarters
Denver, CO
Founded
2014

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