Your Responsibilities:

• Partner with your manager to own, implement and execute the strategy, delivery, and optimization of Local & Retail media campaigns.
• Lead planning and strategy recommendations for core product launches at key retail accounts while evaluating and making optimizations to current strategies. Marketing channels include paid social, programmatic media, on-site display, and other digital tactics for prospecting and retargeting runners to drive conversion at our key retail accounts.
• Partner with manager on seasonal tactical planning and seasonal strategy development of our local media activations.
• Partner closely with our media agency partners to deliver on our Local media plans and goals.
• Own measurement and reporting for local and retail activations by aggregating data, analyzing, drawing insights, clearly communicating campaign results to cross-functional team members and providing recommendations to improve paid spend.
• Own budget management for Retail campaigns including forecasting and modeling by partnering with Retail Marketing on annual budget planning to ensure key digital investments and initiatives are funded properly.
• Work cross-functionally across the organization and clearly communicate with cross functional teams including Retail Marketing, Sales, Integrated Marketing, Creative, Ecommerce, and Digital Products to execute campaigns.
• Develop test and learn opportunities across all media channels with aligned KPIs.
• Submit requests for campaign creative, ensuring that assets are designed in a way to enhance the user experience and drive results based on campaign needs.
• Own asset trafficking for all Local and Retail seasonal campaigns.
• Assist in managing the monthly retail dashboard, ensuring data is clean and ready to be passed to agency partners, and reporting out on KPIs to all stakeholders on the broader marketing and sales team.
• Assist in developing and managing quarterly budget plans and monthly targets, keeping all internal planning documents up to date, and accurately tracked based on business flows.

Qualifications:

• Bachelor’s degree in communications, Marketing or similar required.
• 2+ years of related experience in digital marketing. Experience in paid social, programmatic media and other digital tactics required. Experience working at an ad agency preferred.
• Must be comfortable working with an agency + retail partners + cross-functional teams. Experience with agency and vendor management a plus.
• Experience working with retailers, or on a consumer brand, a plus.
• Experience working on Amazon Marketplace or within SEM, a plus.
• Understanding of cross-channel marketing tactics.
• Ability to efficiently analyze data and tell its story to stakeholders.
• Creative and brings new ideas for how we can reach new runners in surprising and compelling ways
• Demonstrates the ability to generate and present well-considered plans, ideas, and solutions
• Proactive and highly motivated self-starter with a results-oriented and goal driven mindset, while juggling multiple projects successfully
• Excellent writing and verbal communication skills and strong interpersonal skills
• Detailed-oriented, accurate, professional, and accountable
• Is a problem solver. Proactively seeks creative solutions to achieve better runner experience
• Extremely proficient in core Microsoft Office products, especially Excel
• Curious mindset with a bias towards action to move ideas into reality
• Strong runner focus/ability to anticipate and react to runner needs
• Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company
• Embraces and lives the Brooks values!