Product Marketing Manager
Posted on 11/30/2023
INACTIVE
Zowie
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Communications
Segment
Marketing
CategoriesNew
Sales & Account Management
Growth & Marketing
Requirements
  • 5+ years of product marketing experience in B2B tech companies, particularly in enterprise SaaS and solutions for the eCommerce brands
  • Excellent verbal and written communication abilities for crafting compelling narratives around products and strategies
  • Proficiency in using data to guide marketing decisions and measure success
  • Capability to manage multiple projects simultaneously and meet deadlines in a fast-paced startup environment
  • Demonstrated ability to explore new perspectives and devise creative solutions, and creative approaches to marketing challenges
  • Strong collaborative skills to work effectively with cross-functional teams
Responsibilities
  • Develop and implement marketing strategies focused on the eCommerce sector, targeting key decision-makers and influencers
  • Craft compelling messaging and positioning for new product features and lines to drive effective go-to-market strategies and boost demand generation efforts
  • Conduct in-depth market analysis to produce actionable insights, giving Zowie a competitive edge especially among the VP and C-level decision makers
  • Craft and promote thought leadership content that uniquely positions Zowie, appealing to eCommerce and CX leaders
  • Build and maintain relationships with industry analysts at firms like Forrester, Gartner, and IDC, leveraging their insights to refine marketing strategies and enhance Zowie's market presence
  • Hire and coach a Sales Enablement Manager to create content that supports the sales team in closing deals, especially in the Enterprise segment
  • Track and analyze campaign performance, adjusting strategies to optimize impact and ROI
  • Collaborate with product, sales, and content teams for aligned and effective marketing campaigns
Desired Qualifications
  • Strong background in the eCommerce space, with an understanding of the challenges and opportunities in this industry
  • Proficiency in creating and delivering engaging presentations to a variety of stakeholders, including internal teams, partners, analysts and media
  • General understanding of multi-channel Enterprise campaigns and ABM across various channels ensuring cohesive and impactful brand messaging