Digital Product Strategy Intern

Internship details 

• Period: 6 months  

• Hours per week: 40  

• Location: Hybrid (ITO office, Amsterdam and work from home)  

• Start date: February 2027 

We’re opening our doors to great people who are excited to work with the world’s biggest brands on their toughest growth challenges. Accenture Song’s Design & Digital Products team is looking for a proactive intern! In our team, we create new products and reimagine existing ones to deliver better experiences for users and businesses. We are part of Accenture’s creative engine called Accenture Song, where we combine creativity, technology, and business insights to create experiences that drive real impact.  

We offer two internship tracks: 

• Thesis Internship - focused on conducting research and writing your master thesis within the domain of Digital Product Strategy. 

• Working Internship - focused on gaining hands-on consulting experience by actively contributing to client work, innovation initiatives, and internal capability building. 

Team 

The Design & Digital Products team is part of Accenture Song. We’re an all-star team of growth strategists, creative designers, and product builders who thrive on turning bold ideas into impactful realities. We think, we plot, and we create products and experiences that help our clients solve problems and unlock new values. Our work spans the full product lifecycle: from envisioning future-fit strategies and building prototypes to launching products and scaling capabilities. Whether it’s crafting digital products that people love or improving business performance through technology, data and AI, we are passionate about building experiences and bridging the gap between brand promise and expectations. 

Daily tasks 

Thesis Internship: In this role, the focus will be on writing your master thesis in the relevant domain of Digital Product Strategy. In doing so, you’ll be supported by the dedicated people in our team. Alongside your thesis, you’ll have the opportunity to gain hands-on experience in the Design & Digital Products domain at Accenture Song and explore the world of consultancy.  

We’ll collaborate with you to define a thesis topic that aligns with our business needs, but most importantly, that interests and motivates you. Examples of research topics include, but are certainly not limited to: 

• Agentic AI to shape the future of Digital Product Strategies 

• Build Custom AI Agents that drive Product Creation 

• Vibe Coding  

• The Reinvention of Human-AI Interaction 

Working Internship: As a working intern, you’ll become part of our day-to-day consultancy environment and contribute directly to our work, innovation initiatives, and capability development within the team. Think of collaborating with teams on client projects, conducting market and data research to support analyses and recommendations, preparing workshops and presentations, and contributing to new propositions, trends, and innovation initiatives. 

Next to that you will be supporting our AI capability development within Design & Digital Products by: 

• Support the development of our Agentic AI offerings 

• Exploring AI way of working opportunities within the team 

• Building AI agents and prototypes that support and improve internal ways of working 

Song Talent Factory (STF) 
As part of your internship, you will also take part in Song Talent Factory. This program will be leading you through your path at Accenture Song and will provide additional engagements, activities and projects to enhance your intern experience. Being part of the Song Talent Factory, you will:  

• Get professional guidance on finding the next step in your career;  

• Be part of one Song program where you are required to collaborate with other interns at Accenture Song from our different offerings (Commerce, AI & Data, Marketing and Service);  

• Work on a large internship long consulting project together with your STF group. This will allow you to not just get a glimpse of one of the four capabilities, but you will really get to see everything Accenture Song has to offer;  

• Be part of the Accenture Song community through companywide and intern specific engagement events  

• Enjoy the wide variety of training opportunities;  

From building an app for coffee catch-ups to dinners after work, the Song Talent Factory will make your experience at Accenture Song even more enjoyable!  

Interested? If you are interested, please provide us with a motivational letter and which kind of internship you are looking for. You can upload your motivation letter together with your resume in our Workday system. 

 
Who we are 
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product, and experience design; technology and experience platforms; creative, media and marketing strategy and campaign, content and channel orchestration. Join us and bring to life bold ideas with the biggest impact through the unlimited potential of creativity, technology, and intelligence. Visit us at: www.accenture.com/song. 

Here's what you'll need 

We expect the following qualifications and qualities from a thesis intern:   

• Be enrolled at a Master’s program in a Dutch university throughout the entire duration of the internship. 

• Proactive, independent work ethic with a collaborative mindset.  

• You have an affinity for innovation, product development, and Agentic AI.  

• Eagerness to grow, learn, and contribute to a dynamic environment.  

• You are passionate about trying out new things and experimenting with new tools and methods rather than focusing on best practices.  

• Fluent in Dutch (spoken and written) and comfortable with English (spoken and written). 

What's in it for you? 

Accenture is a global company with a world-class brand and reputation. Our people are Change Makers, and to support them as an employer, we make five promises: 

• Work with flexibility, in a culture based on trust 

• Embrace a sustainable growth mindset 

• Live a human-led culture of Inclusion & Diversity by caring deeply for all our people. 

• Lead and transform our clients with technology 

• Connect with our global network of 700.000 colleagues. 

These promises are reflected through our excellent employee benefits, including:   

• Career guidance (and academical support) facilitated by your individual appointed People Lead 

• You will receive internship allowance and a laptop  

• The opportunity to work hybrid and access to any office of Accenture in the Netherlands.  

• Social activities like Friday Drinks, sport events and parties  

• Unique chance to experience the real-life job of a consultant Accenture from the inside  

• Membership of our Internship Community which will give you the chance to attend lunch lectures, classroom workshop and build your network within Accenture  

• Personal buddy within the organization;  

• A broad international network;  

• Take part in the Song Talent Factory.  

What we believe  

Accenture is an equal opportunity employer. Our leaders are committed to building a better, stronger and more equitable company for future generations to create positive, long-lasting change. Inclusion and diversity are fundamental to our culture and core values. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our rich diversity makes us more innovative and creative, which helps us better serve our clients and our communities.   

Our position as partner to many of the world’s leading businesses, organizations and governments affords us both an extraordinary opportunity and a tremendous responsibility to make a difference. Sustainability is one of our greatest responsibilities, which we embed it into everything we do and for everyone we work with.  

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us atwww.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, sexual orientation, gender identity or expression, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.