Growth Marketing·Confirmed live in the last 24 hours·
Full-timeLeatherhead, UK£65k - £75kHybrid
About the Job
Requirements
At least 5 years of experience in digital commerce or digital marketing, including significant business-to-business experience.
Hands-on experience managing a business-to-business e-commerce platform; Shopify Plus or Shopify B2B is strongly preferred, while Shopware, Salesforce Commerce, or similar platforms are considered.
A proven track record of leading at least one system implementation, such as a customer relationship management system, enterprise resource planning system, or commerce platform, from selection to rollout.
Strong project management skills, including budget, timeline, and vendor management.
Experience with change management and driving user adoption of new tools.
Solid data analytics skills and experience with tools such as Google Analytics 4, Shopify Analytics, or customer analytics platforms.
Practical experience using artificial intelligence applications for content creation, analysis, or automation.
Strong communication and stakeholder management skills across cross-functional teams.
A background in sales and marketing, with an understanding of how digital tools support field sales.
A hands-on mentality combined with strategic thinking.
Responsibilities
Own the Dermalogica Shopify B2B Pro Shop, with accountability for its commercial performance and customer experience.
Develop and manage the digital roadmap for the Professional channel.
Keep the shop up to date by continuously improving product detail pages, landing pages, and the ordering journey.
Manage business-to-business platform functionality such as customer-specific price lists, payment terms, company accounts, and quick ordering.
Implement marketing offers and launch deals based on data-driven insights, in alignment with Trade Marketing.
Manage the budget for the platform and digital projects, as well as external partners and agencies.
Design and execute digital engagement strategies for smaller accounts outside the reach of the field sales team.
Develop and optimise digital workflows for onboarding new accounts and nurturing existing ones.
Drive Pro Shop adoption among Professional Skin Therapists and reduce friction across digital touchpoints.
Work with the Digital Education Lead to integrate education content into the digital customer journey.
Lead selection and implementation of a new customer relationship management system, from requirements gathering and vendor evaluation through rollout.
Own project plans, timelines, budgets, and external implementation partners.
Ensure integration between Shopify B2B, the customer relationship management system, enterprise resource planning, and RetentionX, in close collaboration with IT.
Drive change management and user adoption within the field sales team and among Professional Skin Therapists.
Lead further technology projects that support digital transformation of the Professional business.
Monitor performance metrics and continuously improve digital initiatives based on analytics and RetentionX data.
Build regular reporting on the success measures and share insights with Sales and Trade Marketing.
Use artificial intelligence applications to increase efficiency in content creation, analysis, and automation.
Collaborate closely with the field sales team to align digital tools with field sales strategies.
Act as the key liaison between Sales, Trade Marketing, and Education to ensure cohesive digital execution.
Work closely with the CRM Manager and the Digital Trade Marketing Manager responsible for new customer acquisition.
Exchange learnings with the direct-to-consumer team and with e-commerce and Pro Shop managers in other markets.
Contribute to the development of global e-commerce standards, processes, and ways of working with the Global Digital Team.
Desired Qualifications
Background in the beauty or professional skincare industry.
Experience working in an international organisation with global and local teams.
People leadership experience, or the ambition to build a team as the role grows.
Head of Digitalisation Leatherhead (Hybrid) £65,000 - £75,000
To lead the digital transformation of the UK & Ireland Professional business. The Head of Digitalisation owns the newly launched Shopify B2B Pro Shop and leads key technology projects such as the introduction of a new CRM system. The goal is a seamless digital experience for Professional Skin Therapists (PSTs) that grows acquisition, retention and lifetime value, while making it simpler for practitioners to work with Dermalogica. This is a deliberate player-coach role: it combines strategic ownership of the digital roadmap with hands-on execution on the platform.
Responsibilities
Platform Ownership & Commercial Performance
Act as owner of the Dermalogica Shopify B2B Pro Shop, accountable for its commercial performance and customer experience.
Develop and manage the digital roadmap for the Professional channel.
Keep the shop up to date by continuously improving PDPs, landing pages and the ordering journey.
Manage B2B platform functionality such as customer-specific price lists, payment terms, company accounts and quick ordering.
Implement marketing offers and launch deals based on data-driven insights, in alignment with Trade Marketing.
Manage the budget for the platform and digital projects, as well as external partners and agencies.
Customer Journey & Digital Engagement
Design and execute digital engagement strategies for smaller accounts outside the reach of the field sales team.
Develop and optimise digital workflows for onboarding new accounts and nurturing existing ones.
Drive adoption of the Pro Shop among PSTs and reduce friction across all digital touchpoints.
Work with the Digital Education Lead to integrate education content into the digital customer journey.
Digital Transformation & Project Leadership
Lead the selection and implementation of a new CRM system, from requirements gathering and vendor evaluation through to rollout.
Own project plans, timelines, budgets and external implementation partners.
Ensure integration between Shopify B2B, CRM, ERP and RetentionX, in close collaboration with IT.
Drive change management and user adoption within the field sales team and among PSTs.
Lead further technology projects that support the digital transformation of the Professional business.
Data & Insights
Monitor performance metrics and continuously improve digital initiatives based on analytics and RetentionX data.
Build regular reporting on the success measures below and share insights with Sales and Trade Marketing.
Use AI applications to increase efficiency in content creation, analysis and automation.
Cross-functional & International Collaboration
Collaborate closely with the field sales team to align digital tools with field sales strategies.
Act as the key liaison between Sales, Trade Marketing and Education to ensure cohesive digital execution.
Work closely with the CRM Manager and the Digital Trade Marketing Manager responsible for new customer acquisition.
Exchange learnings with the DTC team and with e-commerce and Pro Shop managers in other markets.
Contribute to the development of global e-commerce standards, processes and ways of working with the Global Digital Team.
Requirements
Essential
5+ years of experience in digital commerce or digital marketing, including significant B2B experience.
Hands-on experience managing a B2B e-commerce platform (Shopify Plus / Shopify B2B strongly preferred; Shopware, Salesforce Commerce or similar considered).
Proven track record of leading at least one system implementation (CRM, ERP or commerce platform) from selection to rollout.
Strong project management skills, including budget, timeline and vendor management.
Experience with change management and driving user adoption of new tools.
Solid data analytics skills and experience with tools such as GA4, Shopify Analytics or customer analytics platforms.
Practical experience using AI applications for content creation, analysis or automation.
Strong communication and stakeholder management skills across cross-functional teams.
Background in sales and marketing, with an understanding of how digital tools support field sales.
Hands-on mentality combined with strategic thinking.
Desirable
Background in the beauty or professional skincare industry.
Experience working in an international organisation with global and local teams.
People leadership experience, or the ambition to build a team as the role grows.
Benefits
Private Health Care with Vitality
A 5% pension contribution from the company.
Your Birthday off work!
5 paid sick days per year
£70 monthly product allocation
Access to new product innovation before they hit the shelves so that you can experience the products first-hand
30% off other Unilever Prestige Brands such as Hourglass, Living Proof, K18, Murad and Kate Somerville
Access to Unilever Discounts, an online shopping website discounts on multiple high street brands
The opportunity for growth and progression, we really invest in your personal development through our Learning and development platforms.