Samba TV

Delivers TV audience measurement and insights

Senior Director - Product Management, Measurement & Audiences Portfolio

Product ManagementConfirmed live in the last 24 hours

Full-time$210k - $220k /yr

About the Job

Requirements

At least 12 years of product management experience, including at least 5 years leading product teams in ad tech, measurement, analytics, or audience platforms.
Deep expertise in digital advertising measurement, including reach/frequency metrics, attribution models, incrementality testing, brand lift studies, or audience analytics.
A proven track record of managing products as a business, with P&L accountability and clear ownership of revenue and customer outcomes.
A strong analytical foundation, including the ability to evaluate statistical methodologies, challenge assumptions, and communicate complex concepts to non-technical stakeholders.
Experience managing both platform products, such as audience activation and measurement dashboards, and strategic initiatives, such as insights, research and development, and partnerships.
Ability to work in a highly matrixed environment, balancing needs of Sales, Engineering, Data Science, and external partners.

Responsibilities

Own the vision, roadmap, and business outcomes for Measurement and Audiences products, including reach/frequency campaign measurement, outcomes measurement, audience segmentation and activation, and platform integrations.
Drive portfolio-level prioritization across competing needs, balancing feature development, technical infrastructure, partner integrations, and strategic insights initiatives.
Define success metrics spanning customer adoption, measurement accuracy, revenue impact, and operational efficiency.
Translate market trends and customer feedback into actionable product strategy that differentiates the platform.
Lead and develop a team of Product Owners and Managers across reach and frequency, outcomes measurement, audiences and activation, integrations, and strategic initiatives.
Coach team members on prioritization frameworks, data-driven decision making, and stakeholder influence.
Create clarity around roles and ownership, especially for the strategic initiatives function that identifies insights-driven opportunities for productization.
Build a high-performance culture that balances speed of execution with quality and customer impact.
Partner with Data Science and Engineering to ensure measurement and audience modelling methodologies are statistically sound, scalable, and explainable.
Collaborate with Sales and Client Services to understand advertiser measurement and audience needs and translate them into product requirements.
Work with Business Development to prioritize and scope third-party integrations, including demand-side platforms, analytics platforms, data partners, and clean rooms.
Oversee a function dedicated to identifying product opportunities through customer insights, competitive analysis, and market research.
Establish processes for evaluating which strategic insights warrant investment and productization versus one-off solutions.
Drive external thought leadership on measurement best practices, privacy-safe attribution, and audience strategy.
Monitor industry evolution, including multi-touch attribution, marketing mix modelling, incrementality testing, and privacy changes, and position the portfolio accordingly.
Serve as the voice of advertisers and agencies, understanding how they evaluate campaign success and make optimization decisions.
Ensure products deliver accurate, timely, and actionable insights that drive customer value and retention.
Navigate complex measurement challenges, including cross-device tracking, walled garden limitations, and attribution modelling.
Champion industry standards and collaborate on initiatives that advance measurement transparency.

Desired Qualifications

Experience with integrations to major ad platforms such as Google, Meta, Amazon, and The Trade Desk, and understanding of their application programming interfaces and data models.
A track record of taking insights from strategic initiatives and successfully translating them into scaled product features.
Familiarity with privacy-preserving measurement techniques, including clean rooms, aggregated reporting, and synthetic controls.
Experience in both business-to-business software-as-a-service and media/advertising business models.

Salary Range: 210000 to 220000 (Currency: USD) (Pay period: per-year-salary)

Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant.

We're seeking a strategic product leader to own and drive our Measurement & Audiences portfolio. Reporting to the Chief Product Officer, you'll be accountable for the full P&L and strategic direction of products that enable advertisers to plan, activate, measure, and optimize their campaigns across our platform. This portfolio sits at the intersection of data science, media execution, and business intelligence—requiring both analytical rigor and commercial acumen.

What You'll Do

Portfolio Leadership & Strategy

Own the vision, roadmap, and business outcomes for Measurement and Audiences products, including reach/frequency campaign measurement, outcomes measurement, audience segmentation/activation, and platform integrations
Drive portfolio-level prioritization across competing needs—balancing feature development, technical infrastructure, partner integrations, and strategic insights initiatives
Define success metrics spanning customer adoption, measurement accuracy, revenue impact, and operational efficiency
Translate market trends and customer feedback into actionable product strategy that differentiates our platform

Team Leadership

Lead and develop a team of Product Owners/Managers across reach & frequency, outcomes measurement, audiences/activation, integrations, and strategic initiatives
Coach team members on prioritization frameworks, data-driven decision making, and stakeholder influence
Create clarity around roles and ownership, especially for the strategic initiatives function that identifies insights-driven opportunities for productization
Build a high-performance culture that balances speed of execution with quality and customer impact

Cross-Portfolio Collaboration

Partner closely with Data Science and Engineering to ensure measurement and audience modelling methodologies are statistically sound, scalable, and explainable
Collaborate with Sales and Client Services to understand advertiser measurement and audience needs and translate them into product requirements
Work with Business Development to prioritize and scope third-party integrations (DSPs, analytics platforms, data partners, clean rooms)

Strategic Initiatives & Insights

Oversee a function dedicated to identifying product opportunities through customer insights, competitive analysis, and market research
Establish processes for evaluating which strategic insights warrant investment and productization vs. one-off solutions
Drive thought leadership externally on measurement best practices, privacy-safe attribution, and audience strategy
Monitor industry evolution (MTA, MMM, incrementality testing, privacy changes) and position the portfolio accordingly

Customer & Market Focus

Serve as the voice of advertisers and agencies, understanding how they evaluate campaign success and make optimization decisions
Ensure products deliver accurate, timely, and actionable insights that drive customer value and retention
Navigate complex measurement challenges including cross-device tracking, walled garden limitations, and attribution modeling
Champion industry standards and collaborate on initiatives that advance measurement transparency

Who You Are

12+ years of product management experience, with 5+ years leading product teams in ad tech, measurement, analytics, or audience platforms
Deep expertise in digital advertising measurement—reach/frequency metrics, attribution models, incrementality testing, brand lift studies, or audience analytics
Proven track record of managing products as a business, with P&L accountability and clear ownership of revenue and customer outcomes
Strong analytical foundation with ability to evaluate statistical methodologies, challenge assumptions, and communicate complex concepts to non-technical stakeholders
Experience managing both platform products (audience activation, measurement dashboards) and strategic initiatives (insights, R&D, partnerships)
Exceptional ability to work in a highly matrixed environment—balancing needs of Sales, Engineering, Data Science, and external partners

Preferred Experience

Experience with integrations to major ad platforms (Google, Meta, Amazon, The Trade Desk, etc.) and understanding of their APIs and data models
Track record of taking insights from strategic initiatives and successfully translating them into scaled product features
Familiarity with privacy-preserving measurement techniques (clean rooms, aggregated reporting, synthetic controls)
Experience in both B2B SaaS and media/advertising business models

The Challenge

This role requires someone who can operate at multiple altitudes—setting portfolio strategy while also diving deep into measurement science and audience debates. You'll need to balance the tension between customer-specific requests and scalable product development, between innovation in strategic initiatives and execution on core roadmap, and between being a demanding customer of upstream data products while being a reliable producer to downstream activation teams. Success means delivering measurement products that advertisers trust, that differentiate our platform, and that scale profitably.

#LI-CH

Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.

Samba may collect personal information directly from you, as a job applicant, Samba may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.

About the Company

Samba TV

Delivers TV audience measurement and insights

Samba TV collects and analyzes TV viewing data to help advertisers, broadcasters, and content creators understand what people watch. It embeds its technology in about 35 million smart TVs across 20 brands, creating a large viewership database and a household identity graph. The system works by using a proprietary multi-source panel from participating TVs to gather viewing activity, then turning that data into insights and analytics that clients can use to plan ads, optimize content, and measure performance. What sets Samba TV apart is the size and scope of its data: it claims the largest end-to-end viewership dataset and identity graph in the industry, with a panel hundreds of times larger than typical measurements and broad brand partnerships, while offering privacy controls for viewers who opt in or out. The company aims to provide data-driven, actionable insights to improve advertising effectiveness and content delivery across the global smart TV market.

Company size: 201-500
Company stage: Debt Financing
Total funding: $75.7M
Headquarters: San Francisco, CA
Founded: 2008

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