Regional Marketing Director
No salary listed
Expert
São Paulo, State of São Paulo, Brazil
Remote
Growth & MarketingMarketing Generalist & Management
About the job
Requirements
- 12+ years of experience in marketing, with demonstrated ownership of regional or multi-country marketing initiatives across Latin America.
- Experience operating as a senior regional marketing lead or business partner, supporting executive stakeholders and translating commercial strategy into executable marketing programs.
- Strong understanding of Brazil, Argentina, Colombia, Mexico, and other Latin America market dynamics, including regulatory frameworks, cross-border payment ecosystems, fintech adoption trends, and country-specific go-to-market nuances.
- Proven ability to plan and execute integrated marketing programs across multiple channels, including campaigns, events, partnerships, and communications.
- Experience partnering closely with Sales, Business Development, and Revenue teams to support pipeline growth, enterprise adoption, and ecosystem expansion.
- Demonstrated ability to collaborate effectively within a highly cross-functional, global organization with distributed teams.
- Strong program and stakeholder management skills, with the ability to manage multiple concurrent initiatives across markets and time zones.
- Data-driven mindset with experience defining key performance indicators, measuring impact, and optimizing marketing performance.
- Experience managing regional marketing budgets and forecasts in partnership with finance teams.
- Excellent written and verbal communication skills in English and Portuguese.
Responsibilities
- Serve as the primary marketing partner to the LATAM Managing Director, translating regional commercial priorities into clear, integrated marketing plans.
- Lead the planning and execution of regional marketing initiatives that support pipeline growth, customer acquisition, and market expansion across priority LATAM markets, including Brazil, Mexico, Argentina, Colombia, and others.
- Develop and localize go-to-market strategies, messaging, and programs in alignment with global marketing frameworks and LATAM market dynamics.
- Partner closely with Business Development, Sales, and Revenue teams to ensure marketing initiatives directly support regional pipeline and growth objectives.
- Coordinate cross-functionally with global teams, including product marketing, communications, content, creative, events, marketing operations, and legal, to deliver cohesive regional execution.
- Own the regional marketing calendar, ensuring alignment across campaigns, events, partnerships, and executive priorities.
- Support partner and ecosystem marketing initiatives across LATAM, including co-marketing programs, joint events, announcements, and strategic partner activations.
- Lead regional event strategy and execution, including industry conferences, fintech forums, regulatory engagements, and Circle-hosted programs.
- Ensure all regional marketing programs comply with local regulatory, legal, and brand requirements in partnership with legal and compliance teams.
- Track, analyze, and report on marketing performance against regional business and go-to-market objectives; use data to inform optimization and prioritization.
- Manage regional marketing budgets, forecasts, and spend in close collaboration with finance and global marketing leadership.
- Continuously assess market conditions, competitive landscape, regulatory developments, and macroeconomic trends across LATAM to refine strategy and inform leadership decision-making.
Desired Qualifications
- Spanish proficiency is strongly preferred.
- Familiarity with crypto, blockchain, stablecoins, or emerging digital asset regulatory environments in LATAM.
- Experience marketing fintech, payments, financial infrastructure, or regulated financial services products in the region.
- Comfort operating in fast-paced, ambiguous environments with evolving regulatory and macroeconomic conditions.
About the company
Circle is a global fintech company that helps businesses use digital currencies and public blockchains for payments, commerce, and financial applications. It provides a platform for digital payments and related financial services built on blockchain technology, charging transaction fees and service charges for its activities. How it works: Circle offers digital currency and blockchain-based payment capabilities that enable fast, secure transfers and cross-border transactions for businesses of all sizes; revenue comes from fees on these services. How it differs from competitors: Circle targets a broad range of business customers and focuses on integrating digital currencies and public blockchains into everyday commercial and financial processes, emphasizing security and efficiency. Circle's goal is to become a leading provider of enterprise-grade digital finance tools, helping many organizations adopt and use digital currencies and blockchain-based payments globally.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
New York City, New York
Founded
2013
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Simplify's Take
What believers are saying
- Binance invested $100 million on September 22, 2026, expanding USDC distribution globally.
- Circle launched Arc mainnet September 16, 2026, with over 100 builders day-one.
- Circle signed Tazapay September 8, 2026, adding 100-plus payout markets.
What critics are saying
- Jeremy Fox-Geen exits by December 31, 2026, and Sean Neville already left.
- Drift investors sued Circle in April 2026 over delayed asset freezing and CCTP transfers.
- A stablecoin security ruling freezes USDC distribution and wrecks Circle's business.
What makes Circle unique
- Circle holds an OCC national trust bank charter, rare among stablecoin issuers.
- USDC sits inside Binance, Coinbase, and Volante distribution channels.
- Arc launched September 16, 2026, tying USDC directly to payments infrastructure.
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Benefits
- Paid time off - We offer flexible paid time off — take what you need as long as it works with you and your team, and all Circle employees get mobile phone and home office reimbursements.
- Health coverage - No matter where you live, we offer a market competitive suite of benefits. Enroll in health, dental, vision, disability, and life insurances, and Circle covers some or all of the premiums.
- Invested in your future - All U.S. full-time and part-time employees enjoy 401(k) and pensions (with 4% company match if you contribute 5% or more), and share Circle’s success via company equity awards.
- Learning & development - Your individual growth and development is important to us and we provide the resources to help you grow your career while at Circle.