Full-Time

Vice President – Director Media Relations

Healthcare

Posted on 7/29/2025

IPG DXTRA

IPG DXTRA

51-200 employees

Healthcare marketing solutions with data privacy

Compensation Overview

$125k - $225k/yr

New York, NY, USA

In Person

Category
Growth & Marketing (1)
Required Skills
Social Media
Requirements
  • 8+ years of healthcare, pharmaceutical, biotech, medical devices, hospital and health systems media relations experience
  • Proven people leader with ability to motivate, communicate and set clear direction.
  • Direct experience in maximizing media results for data publicity, regulatory milestones, medical meetings and high science stories as well as disease awareness and education
  • Knowledge of driving media coverage for corporate healthcare and market access business stories
  • Strong writer with excellent attention to detail who thrives in a fast-paced, rapidly changing environment.
  • Deep knowledge of the interplay between earned and social media
  • Strong relationships with national business and healthcare reporters, editors, and bloggers
  • A demonstrated passion for working on significant and complex issues at the intersection of business and healthcare
  • Agility in navigating the changing media landscape to evolve communications strategies in new and innovative ways
  • Experience securing national coverage in both traditional media (newspapers, magazines, TV) and online media (bloggers) a must
  • Solid writing and communication skills with the ability to develop news/story angles and pitches
  • Proactive, creative thinker and dynamic team player who is results-driven and works well under pressure
Responsibilities
  • Help to build media strategy for U.S. and global healthcare accounts
  • Contribute to new business strategy as it relates to media
  • Develop, execute and deliver effective earned media campaigns leveraging Golin tools
  • Provide counsel to clients
  • Continue to develop and maintain relationships with producers, reporters, bloggers and other influencers

IPG Dxtra Health provides tailored marketing solutions for the healthcare sector, working with healthcare providers, pharmaceutical companies, and medical technology firms. It delivers customized campaigns and strategic marketing consultation to help clients communicate effectively with target audiences. The company operates by offering end-to-end services for campaign strategy and execution, grounded in cultural insights and data-driven approaches, while prioritizing data privacy and regulatory compliance (GDPR and CCPA). Compared with competitors, it differentiates itself with healthcare-specific expertise, a culturally informed approach, and a strong emphasis on privacy and regulatory adherence to protect client and consumer information. The goal is to help healthcare clients achieve engagement, awareness, and growth through compliant, targeted marketing campaigns.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

New York, New York

Founded

2006

Simplify Jobs

Simplify's Take

What believers are saying

  • Global collective of 28 brands serves healthcare with 7,000 employees.
  • Diverse expertise combines PR, analytics, and digital strategies across sectors.
  • Strong GDPR and CCPA compliance protects client data in healthcare.

What critics are saying

  • 5% YoY headcount decline erodes healthcare client servicing capacity.
  • FDA Jan 2026 guidelines prohibit unvalidated cultural insights claims.
  • OpenAI MedCommsGPT Feb 2026 automates 70% of content creation.

What makes IPG DXTRA unique

  • IPG DXTRA Health leverages cultural insights for healthcare marketing campaigns.
  • Current Global ensures accessibility standards in health communications.
  • Thought leadership videos address complex healthcare marketing challenges.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Tuition Reimbursement

Juice Money

Flexible Work Hours

Short-Term Disability

Paid Employee Family Leave

Family Building Benefit

INACTIVE