Head of Automotive Content and Communications
Distilled
Head of Automotive Content and Communications
Distilled
Online classifieds platform powering Irish marketplaces
What's the Opportunity
DoneDeal is Ireland's leading marketplace for buying and selling cars, and we're looking for a Head of Automotive Content and Communications to be the No. 1 voice in Ireland when it comes to cars and driving in Ireland. This is a proactive, self-starting role: you'll create your own opportunities to get DoneDeal Cars into the media and build our share of voice among Irish car buyers. It's a highly visible job for someone who loves telling stories and can make the technical simple.
Reporting to the CMO, you'll work with a high-performing marketing team that moves at pace. DoneDeal is part of Distilled, the group behind Daft.ie, PropertyPal and Used Cars NI, so you'll work amongst some of Ireland's best-known consumer brands.
Distilled has placed in the top 5 of Great Place to Work (GPTW) Ireland for the last 6 years, and we are recognised as a Great Place to Work for Tech, for Women and for Wellbeing, as well as a Great Place to Work in Europe.
How you’ll Create with Impact
Be the face and voice of DoneDeal Cars. You'll be our spokesperson on radio, TV, podcasts and online video, and on stage at industry events. When Ireland talks about cars, you'll be the one they hear from.
Shape the national automotive conversation. Lead thought leadership and press releases that set the agenda on what matters to Irish buyers and sellers, from EVs and emissions to finance and running costs.
Turn our data into headlines. You'll work hand in hand with our data team and one of Ireland's richest automotive datasets, translating the numbers into stories the press will run and buyers can act on.
Win coverage that counts. Pitch stories and secure appearances across national and regional radio, TV and press, building lasting relationships with journalists and media outlets.
Make car buying less daunting. Turn complex topics like finance, servicing, safety and emissions into clear, jargon-free guidance that helps people feel informed and confident.
Build content people want to share. Create repeatable, high-engagement formats across video, social and LinkedIn, optimised for search so our expertise gets found.
Move fast. React to market and consumer trends as they happen, with the autonomy to jump on a story while it's live.
Open doors for the business. Build relationships with industry stakeholders and webinar audiences at dealerships and partners, then hand warm connections to our sales team to grow.
Prove the impact. Track and report on how our media and content work moves the brand and the business.
Distilled operates Ireland’s leading online marketplaces, owning sites like Daft.ie, DoneDeal.ie, Adverts.ie and Gumtree.ie. It helps people buy and sell in Ireland by providing listing platforms where users post ads, search for items or services, and connect with sellers or buyers through messaging and filters. The product works as a collection of classified ad platforms with category listings, search tools, and user-friendly posting flows that make it easy to list items and find matches. Distilled differentiates itself by controlling a family of popular Irish marketplaces under one umbrella, leveraging insights and user empathy to optimize matches and keep the ecosystem simple and effective for everyday use. Its goal is to make buying and selling in Ireland straightforward and to create connections for life’s meaningful moments through its technology-enabled platforms.
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