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Express Chipping

Growth & Marketing Operations Manager

Growth MarketingConfirmed live in the last 24 hours
Full-timeNo salary listedRemote

About the Job

Requirements

  • Approximately 5–8+ years of experience in growth marketing, performance marketing, marketing operations, demand generation, or digital marketing.
  • Hands-on experience with several of the following: Google Ads or pay-per-click advertising; search engine optimization and local search optimization; Google Business Profiles; Google Analytics 4 and Google Search Console; customer relationship management and marketing automation; lead routing and call tracking; attribution and reporting; conversion-rate optimization; landing pages and websites; agency management; multi-market or local service businesses; executive key performance indicator reporting; standard operating procedure development; and team training or coaching.
  • Ability to diagnose and correct marketing problems, including distinguishing issues in strategy, execution, tracking, lead quality, routing, follow-up, agency performance, and market conditions.
  • Ability to review, evaluate, direct, and when necessary step into marketing work across paid search, search optimization, local search, customer relationship management workflows, tracking, attribution, websites, and marketing processes.
  • Analytical and commercially minded, organized, technically credible, and comfortable with accountability, detailed work, prioritization, direct feedback, and outcome ownership.
  • Able to communicate clearly with executives, vendors, and teammates and move between strategy and execution.

Responsibilities

  • Own marketing performance by market and channel, weekly key performance indicator reporting and executive communication, lead volume and quality, cost per lead, customer acquisition cost, conversion, return on investment, paid-media agency performance, search optimization, local search and Google Business Profile performance, lead attribution, customer relationship management and marketing automation, website and landing-page conversion, marketing priorities and vendor deliverables, coordination across Marketing, Sales, and Operations, and marketing processes, standard operating procedures, and quality control.
  • Track performance across paid search, organic search, local search, email and SMS, referrals, and other channels, connecting marketing activity to lead, contact, quote, sale, and revenue outcomes.
  • Investigate changes in lead volume, lead quality, cost, conversion, revenue, and market performance; determine whether problems result from strategy, execution, tracking, lead routing, follow-up, agencies, or market conditions.
  • Translate data into recommendations, assigned owners, action steps, and success criteria.
  • Identify opportunities to increase profitable customer acquisition and evaluate market and channel performance, budget allocation, search and keyword opportunities, landing pages, local search, lead reactivation, customer relationship management and follow-up, tests, and growth initiatives.
  • Work with the owner and President/General Manager to prioritize growth opportunities and execute them effectively.
  • Provide practical direction to agencies, vendors, and internal specialists; review and improve paid-search structure, targeting, bids, budgets, and ad copy; keywords and negative keywords; landing pages and conversion paths; search optimization and local-search execution; Google Business Profiles; customer relationship management workflows and lead routing; tracking and attribution; website forms and calls; and marketing standard operating procedures and quality-control processes.
  • Set clear expectations for each agency or specialist, including objectives, strategy, required work, key performance indicators and targets, deliverables, deadlines, results, and corrective action.
  • Create structure around the marketing department by maintaining priorities and project ownership, due dates and reporting, key performance indicator dashboards, campaign calendars, testing backlogs, vendor deliverables, standard operating procedures and training materials, quality-control checklists, and open issues and follow-up items.
  • Eliminate, automate, delegate, or simplify low-value work.
  • Work with Sales to understand what happens after a lead is generated and use downstream results to evaluate targeting, messaging, qualification, routing, response time, follow-up, and sales execution.
  • Coordinate with specialists in paid media, search optimization and local search, Google Business Profiles, content, email and SMS, creative, websites, marketing automation, analytics, and reporting; evaluate their work, set direction, identify problems, coach others, and hold people accountable.
  • Present recommendations to the owner and President/General Manager, accept feedback, revise plans when appropriate, and own the day-to-day marketing operating system.
  • Establish a reliable weekly marketing scorecard, clear ownership across marketing functions, visibility into performance by market and channel, evaluations of agency, vendor, and execution quality, improved lead attribution and customer acquisition cost reporting, connections between marketing results and sales outcomes, priority growth opportunities, documented standard operating procedures and standards, a testing and optimization roadmap, and an effective working rhythm with leadership within the first 90 days.
  • Improve qualified lead volume, acquisition costs, marketing efficiency, attribution, agency accountability, execution consistency, problem resolution, internal capability, and predictable revenue growth over time.
  • Report directly to the President/General Manager and work closely with John, Sales, Operations, internal marketing specialists, and external agencies.
  • Be evaluated on qualified lead growth, cost per qualified lead, customer acquisition cost, marketing-sourced revenue, conversion performance, marketing return on investment, execution quality, attribution accuracy, team and vendor capability, process improvement, and the organization's ability to understand growth sources, execution quality, and where to invest the next marketing dollar.

Desired Qualifications

  • Experience personally diagnosing and correcting marketing problems is especially valuable.

About the Company

Express Chipping

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