Experience building and running a B2B lead funnel, including stages, scoring, nurture, and qualification, with the ability to explain KPIs and results.
A strong B2B writing portfolio covering brand positioning, website copy, and thought leadership.
Fluency in English.
Experience placing content in third-party publications and channels, and working knowledge of SEO and AEO.
Hands-on experience with social media content, B2B email campaigns and lifecycle marketing, especially LinkedIn, and paid media across LinkedIn, Google, and Meta.
Marketing automation experience.
Expertise using AI tools in daily marketing work.
Experience directing freelancers, contractors, or agencies.
Experience in SaaS, AI, or technology companies.
Responsibilities
Turn the Talent & Recruiting, Growth Coaching, and Partner Program service lines into clearly positioned, productized offerings, including defining their processes, components, assets, and customer experience, and documenting repeatable playbooks.
Build a continuously growing lead funnel by defining funnel stages, lead scoring, nurturing, and qualification in HubSpot, and owning the associated KPIs.
Set the go-to-market plan by deciding which channels to use, in what order, and why, replacing scattered activity with a deliberate program.
Create content and secure publication in industry publications, LinkedIn, YouTube, Quora, and Reddit; write website content and copy that builds SEO and AEO authority.
Write positioning, website and landing page copy, sales enablement materials, and thought leadership as needed.
Work hands-on with social platforms, especially LinkedIn, email and newsletters, and paid media on LinkedIn, Google, and Meta.
Brief and direct content contractors, the video team, public relations, design contributors, and the website rebuild to align their work with the marketing plan.
Use AI for speed and efficiency while applying human judgment to differentiate the company's output.
Partner with sales and the founders on what is converting, and help grow a small specialist team as budget allows.
Desired Qualifications
Product marketing experience at a B2B SaaS company is strongly preferred; alternatively, experience marketing for a recruiting, talent, or professional services firm is cited.
Job Description
We're looking for a Product Marketing Lead to shape how we position our business, communicate our value, and turn our expertise into a reliable source of growth. As a recruiting and GTM partner for B2B AI, SaaS, and technology companies, we need someone who can connect the dots between what we offer, what our clients need, and why the market should choose us.
You'll take ownership of the entire marketing function, from refining our messaging and developing compelling service offerings to designing campaigns, strengthening our market presence, and creating a predictable pipeline of new business opportunities. Working closely with our founder and leadership team, you'll have the autonomy to identify priorities, make strategic decisions, and bring initiatives to life.
This is an opportunity for a marketer who enjoys building from the ground up, moves comfortably between strategy and execution, and knows how to turn business insights into marketing initiatives that deliver tangible results. We need someone who can understand the bigger picture, focus on what matters most, and build a marketing function that scales alongside the company.
Responsibilities
Model and package the business. Turn our service lines (Talent & Recruiting, Growth Coaching, and the Partner Program) into clearly positioned, productized offerings. You'll work on how each one is presented and on how it actually runs: the process, the building blocks, the assets, and the customer experience. A lot of our methods live in our founder's head today. You'll turn it into playbooks that run the same way every time.
Build the lead funnel. The number one goal of the marketing program is a continuously growing lead funnel. You'll define the stages, lead scoring, nurture, and qualification in HubSpot, and own the KPIs that show it's working.
Set the go-to-market plan. Decide which channels matter for this business, in what order, and why. Replace scattered activity with one deliberate program.
Run content and third-party validation. Create content and get it published where our buyers and the answer engines look: industry publications, LinkedIn, YouTube, Quora, and Reddit. Write website content and copy that builds SEO and AEO authority.
Write. Positioning, website and landing page copy, sales enablement, and thought leadership, in your own hands where needed.
Get hands-on with the platforms. Social (LinkedIn first), email and newsletters, and paid media (LinkedIn, Google, Meta). We're a small business, so every skill you bring is one we don't have to hire or contract for.
Direct outside contributors. Brief and steer content contractors, our video team, PR, design, and the website rebuild so their work serves the plan, not the idea of the week.
Use AI well. Use it for speed and efficiency, then add the human judgment that makes our output different from everyone else's.
Partner with sales and the founders. on what's converting, and help grow a small specialist team over time as budget allows.
Qualifications
7+ years in B2B marketing, with meaningful time in product marketing at a B2B SaaS company (strongly preferred) or for a recruiting, talent, or professional services firm.
B2B Product Marketing experience.
You've built and run a B2B lead funnel (stages, scoring, nurture, qualification) and can walk through the KPIs and results in detail.
Strong writer with a B2B portfolio of positioning brands, website copy, and thought leadership.
Fluent Engllish.
Experience getting content placed in third-party publications and channels, plus working knowledge of SEO and AEO.
Hands-on across social media content, email B2B campaigns and lifecycle, social (LinkedIn in particular), and paid media (LinkedIn, Google, Meta).
Expert with AI tools in your daily marketing work.
Experience directing freelancers, contractors, or agencies.
Experience in SaaS, AI, or tech companies.
Additional Information
About SaaS Talent
SaaS Talent is more than just a recruiting company. We're your hiring, business development and growth partner with 20+ years of experience in SaaS and Hi-Tech that helps you scale and transform your business. We've worked with 100+ companies and helped them achieve their goals. From streamlining sales, marketing, and operations to hiring ideal talent and getting funding, if you're struggling to grow, we're an ideal choice.
Reach out to us at www.saas-talent.com to learn more about how we can help you.
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