C

Client Accelerators

Growth Marketing Manager

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeRemote in USA$80k - $100k

About the Job

Requirements

  • Minimum 3 years of experience working in the information product or consulting niche.
  • A proven track record for scaling consulting or information businesses.
  • Experience managing advertising budgets on social media platforms in excess of $50,000 per month.
  • At least 1 year of experience managing a team or leading cross-functional projects.
  • Experience developing a holistic digital growth strategy through a deep understanding of organic and paid revenue sources.

Responsibilities

  • Strategize, develop, and launch new marketing funnels for clients, including low-ticket straight-sale, webinar, and call funnels.
  • Work with the project manager to distribute funnel work among pod members and launch the funnel on schedule.
  • Forecast hiring needs for the pod and collaborate with Human Resources to place appropriate talent in open performance-division roles.
  • Onboard and train new media buyers.
  • Conduct monthly, quarterly, and annual marketing metric reviews, analyzing campaign performance, lead conversion, customer database growth and quality, and pipeline growth.
  • Monitor key performance indicators for the pod and adjust decisions based on targets and supporting data.
  • Collaborate with copywriters and senior media buyers to ideate and launch direct-response video ads that drive return on ad spend.
  • Strategize quarterly, monthly, and annual media buying for each client with the senior media buyer.
  • Forecast quarterly client bonuses for the pod and track and report bonus pacing weekly.
  • Forecast profit, return on ad spend, booked calls, and overall spend for current and new clients.
  • Collaborate with media buyers to strategize and execute client growth campaigns.
  • Drive initiatives to test new channels and diversify advertising spend.
  • Ensure timely and efficient campaign optimization based on performance data.
  • Ensure the pod maintains a 65% gross profit margin and at least twice payroll before bonuses.
  • Ensure the project manager submits all time-tracking sheets weekly.
  • Hire for the pod and ensure it has adequate resources to operate successfully.
  • Build one new sales funnel per quarter for a new or existing client.
  • Develop the funnel's overall strategy, big idea, products, and pricing strategy.
  • Ensure marketing technology is set up correctly and contact lifecycle sequences are built for each stage.
  • Measure and analyze funnel performance and refine strategies based on outcomes.

Desired Qualifications

  • Experience with email marketing.
  • Experience managing Google or YouTube advertising budgets.
  • Agency experience or experience in a client-facing role.
  • A bachelor's degree or equivalent, preferred but not required.

About the Company

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