Regional Brand Manager
No salary listed
Expert
Singapore
Hybrid
Growth & MarketingBrand & Creative Marketing
About the job
Requirements
- At least 10 years of experience in the beauty, FMCG, luxury, consumer, or retail industry is preferred.
- Experience in regional markets in Southeast Asia or Asia Pacific is advantageous.
- Expertise in driving business and brand strategy and execution across sales, marketing, media, public relations, and market development.
- Analytical skills, ability to work with numbers, and problem-solving ability.
- Confidence, independence, entrepreneurial spirit, and ability to handle negotiations and meetings with senior executives internally and externally.
- Digital aptitude and familiarity with e-commerce and social-commerce selling tools and platforms.
- Fluency in English; another Asian language is advantageous for supporting business needs in Asia Pacific.
- Proficiency in Microsoft Office, including strong Excel skills with pivot tables and VLOOKUP, and PowerPoint presentation skills.
- Ability to work in a fast-paced, dynamic environment as a team member.
- Resourcefulness, meticulousness, organization, and a positive, proactive attitude.
- Passion for the beauty industry and genuine interest in developing a career in marketing or beauty.
Responsibilities
- Develop and drive regional strategies and action plans to optimize brand growth across assigned markets, aligned with company, brand, and business partner strategies.
- Monitor brand performance, market trends, consumer insights, and the competitive landscape to identify opportunities and recommend actions that strengthen brand growth and market position.
- Work with the Marketing Manager to provide commercial and brand direction for regional marketing initiatives, aligned with business and brand objectives.
- Develop and execute annual brand and commercial plans to drive brand equity, sales growth, and profitability across the region.
- Partner with local markets to identify opportunities and adapt regional strategies to local market needs while maintaining consistency with brand positioning.
- Own the brand’s profit and loss, driving sales growth and profitability across the region.
- Oversee commercial activities with business partners, including budget planning, key performance indicator setting, sales forecasting, investment allocation, and performance reviews.
- Lead commercial negotiations with business partners on contract terms, budgets, targets, and other business requirements.
- Monitor sales, profitability, marketing investment, and key business performance indicators, identifying opportunities to optimize performance and return on investment.
- Build and maintain relationships with brand partners and internal stakeholders through regular business reviews, performance discussions, and strategic dialogue.
- Serve as the primary regional contact for assigned brand partners and the main link between external partners and internal teams on business and brand matters.
- Anticipate brand partner and internal stakeholder needs and develop solutions that support commercial objectives and long-term partnerships.
- Collaborate with country teams, brand owners, sales, marketing, e-commerce, and other cross-functional teams to drive regional business objectives.
- Lead regular business reviews and provide insights and recommendations based on market, sales, and brand performance.
- Prepare and present business reports, forecasts, performance updates, and strategic recommendations to internal and external stakeholders.
- Track progress against business plans, key performance indicators, and financial targets; identify gaps and drive corrective actions.
- Share market insights and best practices across countries to support continuous improvement and regional growth.
Desired Qualifications
- Experience in the beauty, FMCG, luxury, consumer, or retail industry (minimum 10 years preferred).
- Exposure to regional markets in Southeast Asia or Asia Pacific.
- Fluency in an additional Asian language.
About the company
LUXASIA operates as an omnichannel beauty brand-builder in Asia Pacific. It helps luxury beauty brands enter markets and grow by delivering integrated services across luxury retail, online commerce, consumer marketing and analytics, and supply chain management. The company works with a broad portfolio of over 100 brands and has joint ventures with major players like LVMH, Revlon, Puig, Shiseido, and Orveon to extend its reach. Its platform combines on-the-ground retail presence with digital channels and data-driven marketing to manage every step of a brand’s growth in the region. LUXASIA differentiates itself through its scale (15 markets and 2700 employees), deep regional expertise, and a full-suite, end-to-end service offering under one roof. The company's goal is to help luxury brands successfully enter Asia Pacific and expand their market presence, while providing opportunities for its people to grow and contribute as part of a collaborative team.
Company Size
501-1,000
Company Stage
N/A
Total Funding
$6.9M
Headquarters
Singapore, Singapore
Founded
1986
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Simplify's Take
What believers are saying
- 2026 awards in Malaysia, Vietnam, and Indonesia validate recent retail execution.
- New boutiques and concepts in Malaysia, Vietnam, and Indonesia show active door expansion.
- India luxury beauty demand is forecast to double by 2028, supporting brand onboarding.
What critics are saying
- Luxury beauty dependence leaves 90% of revenue exposed to brand-partner concentration.
- Localization in India is running late, threatening Fenty and Laura Mercier execution.
- Any major brand exit would damage LUXASIA's omnichannel model and partner credibility quickly.
What makes LUXASIA unique
- LUXASIA spans 15 APAC markets, serving 100-plus luxury beauty brands.
- It owns end-to-end capabilities: retail, ecommerce, consumer marketing, analytics, and supply chain.
- Its India and Southeast Asia localization wins attract brands like Creed, Fenty, and Chantecaille.
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Benefits
- Health Insurance
- Mental Health Support
- Training Programs
- Employee Discounts